{"id":9548,"date":"2021-06-24T09:19:29","date_gmt":"2021-06-24T09:19:29","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=9548"},"modified":"2021-07-22T09:56:29","modified_gmt":"2021-07-22T09:56:29","slug":"continente-favours-national-seasonal-fruits-and-vegetables","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-producers-club\/continente-favours-national-seasonal-fruits-and-vegetables\/","title":{"rendered":"Continente favours national seasonal fruits and vegetables"},"content":{"rendered":"<strong>Algarve\u2019s, West\u2019s and North Coast\u2019s Round Tomato, Alentejo\u2019s and Ribatejo\u2019s Nectarines and White Melon and Algarve\u2019s, Alentejo\u2019s and Ribatejo\u2019s Seedless Black Watermelon are the star products of Continente\u2019s Fresh Products campaign, which started this week, and which highlights the season\u2019s national fruits and vegetables for sale in Continente stores.<\/strong>\r\n\r\n\u201cOur fruits and vegetables come at Nature\u2019s Flavour\u201d is the concept of the campaign dedicated to Continente\u2019s fresh products and which runs until July 11<sup>th<\/sup>, stressing that national fruits and vegetables for sale in Continente stores are always ready and great for consumption, that is, when they are tastier and with better quality. In addition, the fact that they are produced locally, contributes to more sustainable food systems, through short supply chains and development of the local and regional economy.\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/khfmtvnxeGU\" width=\"560\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n\r\nThis is Continente\u2019s fresh products campaign\u2019s 3<sup>rd<\/sup> film and it aims to convey the brand&#8217;s respect for nature, its seasonality and sustainable practices, which guarantee the quality and flavour of fresh products &#8211; meat, fish, fruit and vegetables &#8211; on sale at Continente stores and always at the lowest prices. The TV film portrays a trip to several places in our country, from where fresh products originate, with voice by Eduardo R\u00eago, the well-known voice of nature and wildlife documentaries. The multimedia campaign is designed by Fuel.\r\n\r\n&#8220;In line with the concept created for this campaign &#8211; a concept that dignifies all the categories of our fresh offer, that shows respect for Nature, seasonality, sustainable and natural practices, ensuring the best quality and best flavours \u2013 we have now launched the third communication wave dedicated to fruit and vegetables\u201d reveals Tiago Sim\u00f5es, Sonae MC\u2019s Marketing Director, about the new campaign.\r\n\r\n\u201cOver the last few years, a favourable evolution in the sale of fresh products in Continente stores has been recognized. This growth in sales results, in the first place, from the commitment to the quality of the products sold in Continente stores and which result from the partnership work that Sonae MC has carried out for many years with Portuguese producers\u201d, continues the Sonae MC\u2019s official.\r\n\r\nIn 2021, Continente will increase the purchase of tomatoes from domestic producers by 3%, compared to 2020, with the acquisition of 2,000 tonnes of national round tomatoes to be sold in all the brand\u2019s stores until October, and will also purchase from domestic producers 32% more nectarine, 17% more black watermelon and 6% more white melon, compared to the previous year.\r\n\r\nIn addition to the economic contribution, by choosing seasonal national fruits and vegetables, we take greater advantage of their nutritional benefits. Tomatoes are low in energy and low in sugar, but high in fiber. They are a source of vitamin C and potassium, making them an excellent option to accompany meals or even as a snack at other times of the day. Being rich in lycopene, a natural substance with a high antioxidant power, its consumption protects cells from unwanted oxidation.\r\n\r\nNectarines are a source of vitamin E, an antioxidant vitamin that helps protect cells against unwanted oxidation. In addition to being rich in fiber, they are also high in vitamin C, a vitamin that helps to reduce tiredness and fatigue and helps to maintain the normal functioning of the immune system, including during and after intense physical exercise.\r\n\r\nSeedless black watermelon has low energy value and is rich in fiber. Made up of 93% water, it is a typical summer fruit &#8211; refreshing, tasty and very moisturizing. Seedless Black Watermelon is crunchy and very sweet. On the other hand, White Melon will always have a smooth, juicy and sweet pulp. With low energy value, it is an excellent source of fiber, Vitamin A and rich in Vitamin C.\r\n\r\n\u201cThe pandemic reinforced the importance of buying nationally or locally and, consequently, placing more emphasis on short supply chains. However, local production has always been one of the Continente Producers Club\u2019s main lines of action, explains Tiago Sim\u00f5es.\r\n\r\nThe Continente Producers Club\u2019s goal is to make national products of excellence available to customers, resulting from a partnership work with producers, supported by technical-scientific knowledge and which aligns the offer with consumer trends. The Club is also committed to supporting local production, to small-scale producers, managing to supply some stores in the Continente retail chain, translating into an offer of \u201cProducts of the Region\u201d.","protected":false},"excerpt":{"rendered":"Algarve\u2019s, West\u2019s and North Coast\u2019s Round Tomato, Alentejo\u2019s and Ribatejo\u2019s Nectarines and White Melon and Algarve\u2019s, Alentejo\u2019s and Ribatejo\u2019s Seedless [&hellip;]","protected":false},"author":21,"featured_media":9264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,207,211,212,206,175],"tags":[],"class_list":["post-9548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-continente-en-2","category-continente-producers-club","category-fresh-food","category-national-production","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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