{"id":9506,"date":"2021-06-09T15:44:26","date_gmt":"2021-06-09T15:44:26","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=9506"},"modified":"2021-07-19T15:53:41","modified_gmt":"2021-07-19T15:53:41","slug":"new-campaign-shows-a-continente-you-cant-see","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/new-campaign-shows-a-continente-you-cant-see\/","title":{"rendered":"New campaign shows \u201cA Continente you can&#8217;t see\u201d"},"content":{"rendered":"<strong>\u201cThere is a Continente that you can&#8217;t see, but that looks out over Portugal\u201d is the motto of the new campaign that the brand will launch tomorrow, June 10<sup>th<\/sup>, to show some of its initiatives that contribute to a more sustainable Portugal, but which are not always visible or known to consumers. The campaign focuses on the invisible work that the brand has been developing in the environmental and social sustainability areas.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/YEGZRgT_u_Q\" width=\"560\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n\r\nThe <a href=\"https:\/\/bomparaportugal.continente.pt\/\">new \u201cBom Para Portugal\u201d campaign<\/a>, with Fuel&#8217;s creativity, will be featured on television, outdoors and digital. The production is signed by the director Augusto Fraga, a member of the Directors\u2019 Guild of America and who was distinguished and awarded by the ICA\/Netflix in 2020.\r\n\r\nWith the aim of revealing this invisible work of Continente\u2019s, the film presents a game between shadows and lights, supported by a strong sound component, which culminates in the revealing of projects that the brand has developed or associated with, such as supporting national producers, sustainable fishing, reforestation, social solidarity institutions and social impact projects, the promotion of healthy eating in schools, equal opportunities and valuing their employees, among others.\r\n\r\nIn the campaign, the brand thus materializes the idea that \u201cnot everything we do is in sight\u201d, but that there is this \u201cContinente that you can&#8217;t see, but that looks over the country every day\u201d and contributes to national sustainable development.\r\n\r\n\u201cBom Para Portugal\u201d (Good for Portugal) symbolizes Continente&#8217;s willingness to thank and give back everything that the country has given us and the trust that the Portuguese have placed in us. One of the symptoms of this reciprocity is the work we do, but which is not always visible, or at least as visible, as our commercial activity, but which we consider essential in our daily lives&#8221;, explains Tiago Sim\u00f5es, Sonae MC\u2019s Marketing Director.\r\n\r\nThroughout the film facts are revealed that prove this brand&#8217;s work, \u00a0such as \u201cmore than 1 million native trees planted\u201d, \u201cmore than 12 tonnes of plastic removed from the country per day\u201d, \u201capproximately 40,000 students enrolled in the annual Miss\u00e3o Continente school program\u201d or \u201c37% of women in leadership positions, with a commitment to reach 40% by 2023\u201d, among others.\r\n\r\nThe launch of this campaign coincides with the #BomParaPortugal anniversary \u2013 in which Continente promises that \u2018Everything Portugal gives us, we give back\u2019.\r\n\r\n\u201cOn June 10<sup>th<\/sup>, 2019, we began by thanking our customers for the trust they placed in us and we are committed to continuing to nurture that connection. In 2020, we wanted to keep speaking about the good things that the country offers us, supporting national production. Now, in 2021, we reinforce once again our commitment to Portugal, this time from the perspective of sustainability, a sustainability that is not only environmental, but also social\u201d, concludes the official.\r\n\r\n&nbsp;\r\n\r\n<strong>Datasheet &#8211; \u201cBom Para Portugal\u201d Campaign 2021:<\/strong>\r\n\r\nTitle_ &#8220;#Bomparaportugal&#8221;\r\n\r\nAdvertiser_ Continente\r\n\r\nAgency_ Fuel\r\n\r\nCreative Director_ Jo\u00e3o Madeira da Silva\r\n\r\nArt Director_ Tanja Costa\r\n\r\nCopywriter_ Sofia Menezes\r\n\r\nAccount Director_ Tita Martins\r\n\r\nContact_ Madalena Menezes\r\n\r\nProducer_ Krypton\r\n\r\nDirector_ Augusto Fraga\r\n\r\nDirector of Photography_ Andr\u00e9 Szankowski\r\n\r\nArt Director_ Rui Pina\r\n\r\nWardrobe_ Sara Soares\r\n\r\nPost Production_ Indigo Sound\r\n\r\nPost Production_ Light Film Image\r\n\r\nMusic_ Trafalgar\r\n\r\nAnnouncer_ Pedro Acabado","protected":false},"excerpt":{"rendered":"\u201cThere is a Continente that you can&#8217;t see, but that looks out over Portugal\u201d is the motto of the new [&hellip;]","protected":false},"author":19,"featured_media":9259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,158,163,206,175,166,156],"tags":[],"class_list":["post-9506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-continente-en","category-highlights-en","category-national-production","category-news","category-social-responsability","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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