{"id":9497,"date":"2021-05-31T10:31:51","date_gmt":"2021-05-31T10:31:51","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=9497"},"modified":"2021-07-19T10:46:24","modified_gmt":"2021-07-19T10:46:24","slug":"continente-is-the-sponsor-of-a-single-national-team","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-is-the-sponsor-of-a-single-national-team\/","title":{"rendered":"Continente is the sponsor of a single National Team"},"content":{"rendered":"<strong>\u201cThis hunger to win does not stop growing\u201d is the concept of the multimedia campaign that starts today, with players Bruno Fernandes, R\u00faben Dias, Diogo Jota, Jessica Silva, Kika Nazareth and Diogo Queir\u00f3s, and which marks Continente\u2019s official sponsorship not only to the Men&#8217;s Soccer Team, but also to the Under-21 Men&#8217;s Team and the Women&#8217;s Soccer A Team, in an agreement signed in the \u2018Cidade do Futebol\u2019 (Football City) between representatives of the Portuguese Football Federation (FPF) and Sonae MC.<\/strong>\r\n\r\nThe campaign, featuring the creativity of Fuel, associates to the already known \u201cHunger to Win\u201d a new extended sponsorship that covers the 3 main National teams. This campaign emerges to remind us that there is one more opportunity for us to unite (in the stadiums, on the streets, at home or even virtually) and that, especially after the victory at the European (and the holding of the most lasting title in history), this is \u201ca hunger to win that does not stop growing\u201d.\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QCbmsWjZdvE\" width=\"560\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n\r\nIn this story, the Portuguese will be able to enter a space that the public normally does not have access to: the locker room, where we see the moments that precede the players entering the field. Immersed in their preparation, we find out what is on their minds before the start of another game. Concentration, flashbacks and memories of important moments in their lives. Then, each one in their tunnel walks with focus and determination towards the field. After their entrance, when they line up to sing the National anthem, we realize that they are all in the same field and part of the same team, a single National Team. A team that does not see gender, age or race. A team that seeks to feed a hunger to win that does not stop growing.\r\n\r\nThe story is accompanied by rhyming narration by Capicua, a well-known strong female voice and with an accent, which associates with football for the first time. This voice brings a poetic dimension to the film, which transports the audience through our players\u2019 journey of preparing for the entry onto the field.\r\n\r\nThe extension of Continente&#8217;s sponsorship to the Women&#8217;s National Football Team is linked to the importance of equal opportunities for both genders and the commitment to a team that is taking its first steps in international competitions.","protected":false},"excerpt":{"rendered":"\u201cThis hunger to win does not stop growing\u201d is the concept of the multimedia campaign that starts today, with players [&hellip;]","protected":false},"author":19,"featured_media":9205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,158,175],"tags":[],"class_list":["post-9497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-continente-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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