{"id":8861,"date":"2021-01-21T11:58:29","date_gmt":"2021-01-21T11:58:29","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=8861"},"modified":"2023-11-24T11:49:18","modified_gmt":"2023-11-24T11:49:18","slug":"this-bag-is-full-of-hope-sets-the-tone-for-yet-another-initiative-that-associates-missao-continente-with-the-humanitarian-cause-of-the-portuguese-red-cross","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/this-bag-is-full-of-hope-sets-the-tone-for-yet-another-initiative-that-associates-missao-continente-with-the-humanitarian-cause-of-the-portuguese-red-cross\/","title":{"rendered":"Miss\u00e3o Continente developed a solidarity shopping bag"},"content":{"rendered":"Miss\u00e3o Continente developed a solidarity shopping bag whose sales will revert to the Portuguese Red Cross (CVP). The amount raised will be used to increase the team that manages the requests for support that arrive daily, as the institution’s response capacity has a direct impact on the number of supported Portuguese.<\/strong>\r\n\r\nA Long-standing faithful partner and, with the aim of supporting CVP in the development of its team and the ability to respond to, and manage orders, Miss\u00e3o Continente created a reusable shopping bag with an exclusive design that reads \u201cEste saco est\u00e1 cheio de Esperan\u00e7a\u201d (\u201cThis bag is full of Hope”). The bag, which is already available in all 41 Continente hypermarkets nationwide, is on sale for \u20ac 1, of which \u20ac 0.50 are to be delivered to the institution.\r\n\r\nCurrently, there are more than 80,000 requests for aid received by CVP, which is deployed in 147 delegations across the country with more than ten thousand active volunteers, with the aim of helping as many citizens as possible.\r\n\r\nAccording to Susana Marques, Secretary General of CVP \u201cThe increase of more than 40% of requests for support from families whose Pandemic victimized, requires the mobilization of more resources, namely, management and logistics of the donations in kind that we receive.\u201d\r\n\r\nN\u00e1dia Reis, Continente\u2019s Communication and Social Responsibility Director explains that Miss\u00e3o Continente is focused on the social response to all Portuguese people who need it, \u201cbecause it is impossible to ignore the reality that the pandemic has installed. Our commitment is to ensure that, even in the most acute cases, the basic need for food is assured. We are confident that we will come out of this stronger, as a country, as citizens, as a united community that is always in solidarity for the sake of a common and greater good. Miss\u00e3o Continente\u2019s partnership with the Portuguese Red Cross is a long-standing one, precisely because we know the relevance of its work within the communities and the importance of a swift response to all families that may be in a situation of greater fragility.\u201d\r\n\r\n\u201cThis bag is full of hope\u201d sets the tone for the initiative that aims to involve the community in supporting solidarity causes, and all it takes is to acquire a bag to make a difference in the lives of those who are going through more challenging times.\r\n\r\nAfter the most recent \u201cTodos por Todos\u201d (\u201cAll for All\u201d) campaign, which resulted in the largest collection of food in memory, equivalent to 1.2 million euros and which will help another 500 thousand people, CVP again joins with Miss\u00e3o Continente in a solidary initiative.\r\n\r\n#missaocontinente\r\n#responsabilidadesocial","protected":false},"excerpt":{"rendered":"Miss\u00e3o Continente developed a solidarity shopping bag whose sales will revert to the Portuguese Red Cross (CVP). The amount raised […]","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,182,175,166],"tags":[],"class_list":["post-8861","post","type-post","status-publish","format-standard","hentry","category-continente-mission","category-missao-continente-news","category-news","category-social-responsability"],"yoast_head":"\nMiss\u00e3o Continente developed a solidarity shopping bag - MC<\/title>\n<meta name=\"description\" content=\"The amount raised will be used to increase the team that manages the requests for support that arrive daily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/this-bag-is-full-of-hope-sets-the-tone-for-yet-another-initiative-that-associates-missao-continente-with-the-humanitarian-cause-of-the-portuguese-red-cross\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miss\u00e3o Continente developed a solidarity shopping bag - 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