{"id":8854,"date":"2020-12-31T11:35:13","date_gmt":"2020-12-31T11:35:13","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=8854"},"modified":"2023-11-17T11:13:48","modified_gmt":"2023-11-17T11:13:48","slug":"continente-presents-year-end-campaign-2021-will-not-be-just-another-year","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-presents-year-end-campaign-2021-will-not-be-just-another-year\/","title":{"rendered":"Continente presents year-end campaign with an optimistic message"},"content":{"rendered":"<strong>Continente believes that &#8216;2021 will not be just another year&#8217; and will present a multi-media campaign on television, digital and press until January 2nd, with an optimistic message, of celebrating small victories and the hope that there are still many good things to happen.<\/strong>\r\n\r\nContinente&#8217;s year-end campaign aims to be a hopeful way to welcome the new year, through an open letter to 2020 babies, but which reveals itself in a message of hope to all Portuguese people. The goal is to continue what Continente has been communicating throughout 2020: to be at the side of the Portuguese in doing their best and to contribute to making this new year a year of celebrations. The film features the creativity of FUEL and production by Casper.\r\n\r\n\u201cThrough the happy and positive memories that we have all lived and that happened in previous years, Continente hopes (and we all hope), to relive these happy memories very soon. We don&#8217;t know what still awaits us, but whatever comes, each of us will certainly do our best so that this new year is not just another one\u201d, says Tiago Sim\u00f5es, Marketing Director at Sonae MC.\r\n\r\n\u201cWe believe that 2021 will not be just a normal year, but a special year! Within what is available to Continente, we will try to make the days better and this is the message we want to convey\u201d, says the Sonae MC\u2019s official.\r\n\r\n<strong>Datasheet:<\/strong>\r\nDirector: Bruno Ferreira\r\nExecutive Producer: Nuno Lobo\r\nHead of production: Jacqueline Ferreira\r\nDirector of photography: Duarte Domingos\r\nAssistant Director: Paulo Rebelo \u201cBilu\u201d\r\nStyling: Marta Lobo\r\nArt direction: David Tutti dos Reis\r\nMake-up &amp; Hair: Monica Mota\r\nPost-production: Casper Films\r\nAudio post-production: Indigo\r\nVoiceover: Margarida Vila-Nova\r\n\r\nCreative director: Jo\u00e3o Madeira\r\nCopywriter: Sofia Menezes\r\nArt Director: Tanja Costa\r\nProduction director: Pedro Silva\r\nAudio-visual Producer: Vasco Pamplona\r\nAccount Director: Tita Martins\r\nAccount Executive: Catarina Anacleto","protected":false},"excerpt":{"rendered":"Continente believes that &#8216;2021 will not be just another year&#8217; and will present a multi-media campaign on television, digital and [&hellip;]","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,179,158,185,175],"tags":[],"class_list":["post-8854","post","type-post","status-publish","format-standard","hentry","category-campaign","category-comnunity","category-continente-en","category-innovation","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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