{"id":8848,"date":"2020-12-23T11:35:04","date_gmt":"2020-12-23T11:35:04","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=8848"},"modified":"2021-03-29T11:38:35","modified_gmt":"2021-03-29T11:38:35","slug":"serta-gets-first-continente-bom-dia-store","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/serta-gets-first-continente-bom-dia-store\/","title":{"rendered":"Sert\u00e3 gets first Continente Bom Dia store"},"content":{"rendered":"<strong>With Cafeteria, Worten and Continente Plug &amp; Charge services, the first Sert\u00e3\u2019s Continente Bom Dia store opens today at Rua de Proen\u00e7a-a-Nova. This new space, which operates daily from 8 am to 9 pm, has created 45 new jobs in the region, and guarantees all security measures to protect both customers and employees.<\/strong>\r\n\r\nThe new store has about 1260 m2 of sales area and offers a range with thousands of products, including Continente\u2019s private label and the brands that usually make up the basket of Portuguese choices. This opening reinforces the brand&#8217;s commitment to the Castelo Branco district, which now has 5 Continente spaces.\r\n\r\nSert\u00e3\u2019s Continente Bom Dia presents itself as a reference space in the environmental field, where customers can charge electric vehicles while shopping &#8211; Continente Plug &amp; Charge service. There are two charging stations, where Continente Card holders, who make purchases of over \u20ac 30, can also benefit from free charges, with about 35km of autonomy.\r\n\r\nThe opening of the space is marked by a 10% discount on Continente Card campaign, across the entire store, between the 22nd and the 27th of December.\r\n\r\nWe highlight the fresh produce, from fruits and vegetables, to the bakery, butcher and fishmonger that the store will make available, with products from the region. Here, consumers will find an area very similar to traditional markets with a very comfortable and contemporary environment, where all information about the origin and characteristics of the produce will be available.\r\n\r\nThe local population and institutions in the region will be able count on Miss\u00e3o Continente\u2019s social intervention initiatives, which are now promoted by this new store. Sert\u00e3\u2019s Continente Bom Dia will support, with their daily food surpluses, the \u2018Santa Casa da Miseric\u00f3rdia da Sert\u00e3 association\u2019 and \u2018Pegadas e Bigodes\u2019, an animal-friendly association. Learn more at missao.continente.pt.\r\n\r\nIn the environmental front, it is also worth mentioning the availability of equipment where consumers can deposit used cooking oils, used batteries and cork stoppers, which will later be taken for recycling. Consumers also have at their disposal a variety of Reusable Bags in the fresh produce area and next to the cashiers. In terms of lighting, the store has 100% LED low consumption lighting, and also has equipment to control and reduce any potential excessive water consumption.\r\n\r\n<strong>About Sert\u00e3\u2019s Continente Bom Dia store:<\/strong>\r\n\r\nAddress: Rua de Proen\u00e7a-a-Nova no. 31 to 37, 6100-751 Sert\u00e3\r\nOpening Hours: Monday to Sunday, from 8 am to 9 pm\r\n\r\n<strong>On the associations supported with food surpluses:<\/strong>\r\n\r\n\u2018Santa Casa da Miseric\u00f3rdia da Sert\u00e3\u2019 &#8211; The institution develops its activities in the areas of Childhood and Youth, Senior Citizens and Social Housing. It provides services to more than 400 users (220 children at \u2018O Pinheirinho\u2019 Nursery-Kindergarten and Leisure Centre, 60 users at Nossa Senhora do Carmo\u2019s Nursing Home, 50 users at Ant\u00f3nio Ferreira Alberto\u2019s Nursing Home and 80 users on Home Support); it also has, in the Jos\u00e9 Farinha Tavares Neighborhood, 30 houses, with lower value rents, for people most in need.\r\n\r\n\u2018Pegadas e Bigodes &#8211; Associa\u00e7\u00e3o Amiga dos Animais\u2019 &#8211; is a non-profit association, created in 2008, based in the municipality of Figueir\u00f3 dos Vinhos. It aims to shelter, treat and refer abandoned dogs in the region for adoption.","protected":false},"excerpt":{"rendered":"With Cafeteria, Worten and Continente Plug &amp; Charge services, the first Sert\u00e3\u2019s Continente Bom Dia store opens today at Rua [&hellip;]","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,192,155,186],"tags":[],"class_list":["post-8848","post","type-post","status-publish","format-standard","hentry","category-news","category-openning","category-sonae-mc-en","category-stores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sert\u00e3 gets first Continente Bom Dia store - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/serta-gets-first-continente-bom-dia-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sert\u00e3 gets first Continente Bom Dia store - 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