{"id":8235,"date":"2020-12-04T12:16:38","date_gmt":"2020-12-04T12:16:38","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=8235"},"modified":"2020-12-23T12:18:22","modified_gmt":"2020-12-23T12:18:22","slug":"on-continente-there-will-always-be-christmas","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/on-continente-there-will-always-be-christmas\/","title":{"rendered":"On Continente \u201cThere will always be Christmas\u201d"},"content":{"rendered":"<strong>\u201cThere will always be Christmas\u201d is the motto of the campaign that Continente presents tomorrow on TV, radio, outdoors, press and digital platforms, in a tribute to traditions and the Christmas season. The campaign integrates the \u2018Cantares de Manhouce\u2019 in an allusion to the importance of maintaining roots during this season, defending Portuguese nationality and family unity.<\/strong>\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/2Ur6z4RizI4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nContinente&#8217;s new multimedia campaign shows that, despite great changes, there will always be hope, kindness, affection, joy, tradition and flavour in our families&#8217; homes this Christmas. The whole family does its best to maintain the tradition because despite the season being celebrated in smaller groups, there will always be a lit tree, a child rejoicing with the arrival of Santa Claus and a table with traditional meals, such as cod, turkey, octopus and the usual desserts. The film has the creativity of &#8216;FUEL&#8217; and production by &#8216;Minist\u00e9rio dos Filmes&#8217;.\r\n\r\nFor Tiago Sim\u00f5es, Marketing Director at Sonae MC, \u201calthough we are going through a difficult context, we want, above all, to send a message of hope and give encouragement to the Portuguese. This campaign aims to communicate that the true Christmas spirit is always within each one of us and that is why there will always be Christmas. The campaign continues what we have been communicating throughout the year: hope, recognition and encouragement to all Portuguese families because it is with them that we have been for over 35 years and it is to them that we want to continue to dedicate our attention.\r\n\r\nThe traditional music group &#8216;Cantares de Manhouce&#8217; was founded in 1978 in S. Pedro do Sul, in the district of Viseu. Isabel Silvestre, known as the group&#8217;s lead and soloist, has sung with countless Portuguese artists including Am\u00e1lia Rodrigues and with the band GNR in the song &#8216;Pron\u00fancia do Norte&#8217;. The Singing Group sings traditional songs from Manhouce and its main characteristic is to be sung in three voices, without musical accompaniment.\r\n\r\n<strong>Datasheet:<\/strong>\r\nProducer: Minist\u00e9rio Dos Filmes\r\nExecutive Producer: Alberto M. Rodrigues\r\nDirector: Jos\u00e9 Pedro Sousa\r\nArt Director: Sofia Pereira\r\nDirector of Photography: Carlos Lopes \u201ckaka\u201d\r\nProduction Director: Sandra Serr\u00e3o\r\nFood Stylist: Cristina Maya\r\nSound Director: Ricardo Sequeira\r\nPost-Production: Duarte Ribeiro\r\nVideo Post-Production: Ingreme\r\nAudio post-production: Indigo\r\n\r\n<strong>FUEL<\/strong>\r\nCreative director: Jo\u00e3o Madeira\r\nCopywriter: Sofia Menezes\r\nArt Director: Tanja Costa\r\nProduction Director: Pedro Silva\r\nAudiovisual Producer: Vasco Pamplona\r\nAccount Director: Tita Martins\r\nAccount Executive: Catarina Anacleto","protected":false},"excerpt":{"rendered":"\u201cThere will always be Christmas\u201d is the motto of the campaign that Continente presents tomorrow on TV, radio, outdoors, press [&hellip;]","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,158,154,175],"tags":[],"class_list":["post-8235","post","type-post","status-publish","format-standard","hentry","category-campaign","category-continente-en","category-institutional","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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