{"id":8130,"date":"2020-11-17T15:43:07","date_gmt":"2020-11-17T15:43:07","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=8130"},"modified":"2020-12-09T15:53:52","modified_gmt":"2020-12-09T15:53:52","slug":"all-for-all-the-biggest-national-food-collection-ever","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/all-for-all-the-biggest-national-food-collection-ever\/","title":{"rendered":"\u2018All for All\u2019 The biggest national food collection ever"},"content":{"rendered":"<strong>Today, World Generosity Day, the new Miss\u00e3o Continente\u2019s solidarity campaign \u2018All for All\u2019 begins, to collect essential goods to help Portuguese families who need it the most. The food will then be distributed by the Portuguese Red Cross, to the Food Emergency Network.\r\n\r\n<img decoding=\"async\" class=\"size-full wp-image-7974 aligncenter\" src=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/11\/TODOS-POR-TODOS-e1606741483251.png\" alt=\"\" width=\"897\" height=\"546\" \/>\r\n<\/strong>\r\n\r\nThe <strong>\u2018All for All\u2019<\/strong> campaign, in partnership with TVI, the Portuguese Football Federation (FPF) and the LAPS Foundation, aims to help in the national social response, at a time when requests for help from solidarity institutions are on the rise again and the sense of mutual assistance is fundamental. According to the International Monetary Fund\u2019s predictions, the unemployment rate in Portugal is expected to reach 8.1% by the end of the year, and the Social Security Institute\u2019s data has already confirmed a considerable increase in Social Insertion Income beneficiaries. Since March, the Social Security Institute has received more than 32 thousand requests for this income, aimed at people or families in extreme poverty.\r\n\r\nAfter the \u2018<a href=\"https:\/\/nuncadesistir.continente.pt\/?utm_source=sonaemc.com&amp;utm_medium=referral&amp;utm_campaign=sonaemc&amp;utm_content=artigo\" target=\"_blank\" rel=\"noopener noreferrer\">Never Give Up<\/a>\u2019 campaign, which took place in April and raised more than 600,000 euros and donated 150 tonnes of food, Miss\u00e3o Continente wants to mobilize the entire country for \u201cthe largest collection of food in memory\u201d.\r\n\r\nUnlike traditional collections with volunteers, not recommended in the current context, in this campaign, that runs until December 31st, customers only have to state, when paying at Continente and Meu Super stores, which goods they want to donate and the respective amounts. The cashier adds the donation to the customer\u2019s bill (through vouchers with bar codes created for the campaign) and the contribution is made, without the need to handle or transport the items. In addition to the contribution of the Portuguese, Miss\u00e3o Continente is committed to adding 150 tonnes of food for donation.\r\n\r\nBut the \u2018<a href=\"https:\/\/todosportodos.continente.pt\/?utm_source=sonaemc.com&amp;utm_medium=referral&amp;utm_campaign=sonaemc&amp;utm_content=artigo\" target=\"_blank\" rel=\"noopener noreferrer\">All for All<\/a>\u2019 campaign also contributes to support the artistic and cultural community: all customers who buy vouchers until December 27th, qualify to win double tickets to attend concerts by national bands and artists. Miss\u00e3o Continente invited 12 well-known names from the Portuguese music scene to perform in several locations from north to south of the country, thus supporting and promoting Portuguese culture and artistic activity, a sector deeply affected by the pandemic. With the concert schedule to be announced soon, it is known that \u2018Jimmy P\u2019, \u2018Cl\u00e3\u2019, \u2018Salvador Sobral\u2019 and \u2018Capicua\u2019 will be some of the names present.\r\n\r\nIn addition, Miss\u00e3o Continente will make an additional donation of 10 tonnes of food goods to \u2018Uni\u00e3o Audiovisual\u2019, an entity created to support the technicians responsible for the sound, video and image of the shows, and which currently helps around 250 families nationwide.\r\n\r\n\u201cWe know that requests continue to reach social support institutions. And we want to help Portuguese families that are in a particularly vulnerable state, but also to promote Portuguese culture and music, a sector wich Continente has been working with in recent years, on several occasions. In addition to a &#8216;for everyone&#8217; mobilization, we want to provide cultural and relaxing moments &#8216;for everyone&#8217;\u201d, says Tiago Sim\u00f5es, Marketing Director at Sonae MC.\r\n\r\nFor Isabel Jonet, President of the Portuguese Federation of Food Banks Against Hunger, promoter of the Food Emergency Network, \u201cthis is literally an \u2018All for All\u2019 campaign because only then, together, can we continue to help those who need it the most. There are families experiencing very difficult moments\u201d.\r\n\r\n\u201cSince the beginning of the pandemic we have been working together with Miss\u00e3o Continente, which has helped us reach those who need it the most. We all have an essential role in this unequal struggle and the most important thing is to help each other\u201d, describes Susana Marques, Vice President of the Portuguese Red Cross.\r\n\r\nSince the arrival of the new coronavirus in Portugal, Miss\u00e3o Continente has responded to numerous requests for support, distributing thousands of food and hygiene goods, among others, to dozens of entities including hospitals, municipalities and solidarity institutions, with the aim of helping not only the most vulnerable and in a situation of illness, but also health professionals and civil protection agents who remain at the forefront in the fight against COVID-19.\r\n\r\n<a href=\"https:\/\/mc.sonae.pt\/noticias\/todos-por-todos-a-maior-recolha-nacional-de-alimentos-de-sempre\/\" target=\"_blank\" rel=\"noopener noreferrer\">Miss\u00e3o Continente<\/a>\u2019s actions are part of the initiatives that Continente has been communicating as #BomParaPortugal (Good for Portugal), as they reflect the intrinsic relationship that the brand has been developing with the communities it belongs to. At this moment, more than ever, Miss\u00e3o Continente wants to be with Portuguese families, thanking them for their trust of over more than three decades.\r\n\r\n#MissaoContinente #TodosPorTodos\r\n\r\n<strong>* \u2018All for All\u2019 campaign | How to contribute?<\/strong>\r\n\r\n<strong>Value-added phone line<\/strong>: 761 10 07 07\r\n\r\n<strong>MBWay Transfer<\/strong>: 93 707 07 07\r\n\r\n<strong>Bank Transfer<\/strong>: IBAN PT50 0010 0000 5892 0750 0019","protected":false},"excerpt":{"rendered":"Today, World Generosity Day, the new Miss\u00e3o Continente\u2019s solidarity campaign \u2018All for All\u2019 begins, to collect essential goods to help [&hellip;]","protected":false},"author":15,"featured_media":8085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,179,158,161,195,184,163,182,175,166],"tags":[],"class_list":["post-8130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-comnunity","category-continente-en","category-continente-mission","category-continente-online-en","category-covid-19","category-highlights-en","category-missao-continente-news","category-news","category-social-responsability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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