{"id":7669,"date":"2020-09-16T13:57:12","date_gmt":"2020-09-16T13:57:12","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=7669"},"modified":"2020-09-23T13:59:03","modified_gmt":"2020-09-23T13:59:03","slug":"continente-producers-club-rewards-innovation","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-producers-club-rewards-innovation\/","title":{"rendered":"Continente Producers Club rewards innovation"},"content":{"rendered":"Alitec’s “apple cookies” and Panicruzeiro’s “Zero Waste Snack” received the Innovation Award from the Continente Producers Club, a Sonae MC\u2019s structure dedicated to the support and promotion of National Production.<\/strong>\r\n\r\nThese awards, which counted with the participation of 20 producers (producer organizations and companies in the agricultural, agribusiness and agri-food sector), recognize the companies that stand out for their products\u2019 innovation, aligned with principles such as sustainability, circular economy and contribution to healthy eating habits and lifestyles.\r\n\r\nThe apple cookies are made from apple flour and allow full use of the raw material used at Alitec. The main goal of the company, located in Valado dos Frades, in Nazar\u00e9, is to transform ugly fruits and vegetables, of low commercial value, into healthy, safe, functional, qualified and highly satisfying food.\r\n\r\nThe ” Zero Waste Snack ” project, by Panicruzeiro, aimed to develop a nutritious, healthy and tasty snack, valuing the production\u2019s by-products. Panicruzeiro is a family run company, located in Corroios, in the municipality of Seixal, dedicated to the manufacture of dry and fried Christmas cookies, with their main customer being Continente, for who they manufacture, among others, their private label and gourmet products.\r\n\r\nThese projects were presented by the producers within the scope of the Continente Producers Club\u2019s Academy, a training program, launched for the first time in 2017, which aims to share knowledge, and which provides the protagonists with a broader view of the market and its opportunities.\r\n\r\nContinente Producers Club also awarded the Excellence Award, given annually, with the purpose of distinguishing producers that impact the Club for their strong partnership relationship. The winner was Continente\u2019s Angus beef producer, Carlos Grave. Born in \u00c9vora and graduated in Agronomy from the \u2018Instituto Superior de Agronomia\u2019, Carlos Grave has always been linked to animal production and started producing the Aberdeen-Angus breed approximately 10 years ago.\r\n\r\nBetween January and March alone, Continente acquired more than 71.3 million euros in national products<\/a> from these producers and, in the fruit and vegetables segment, one of the most in demand during the pandemic, national purchases represented a growth of over 4 million euros compared to 2019, exceeding 28 million euros.\r\n\r\nContinente Producers Club\u2019s goal is to provide national products of excellence to customers, resulting from a partnership work with producers, supported by technical and scientific knowledge and which allows to align the offer with the consumption trends. The Club is also committed to supporting local production, to small scale producers, managing to supply some stores in Continente\u2019s retail chain, thus resulting in an offer of \u201cProducts from the Region\u201d.\r\n\r\nAbout the Continente Producers Club (CPC)<\/strong>\r\n\r\nThe CPC is a support structure for Portuguese agricultural and livestock production, created in 1998, with the aim of bringing Sonae MC closer to national producers, distributed from North to South of the country, Azores and Madeira. Its mission is to promote national products according to high quality and safety standards, supporting its members, in a consistent and structured manner.\r\n\r\nProducers find in the CPC a guaranteed way to sell their production, while Sonae MC guarantees the offer, to its customers, of Portuguese products that respect the best production practices.\r\n\r\nThe CPC has been working for the benefit of the national agricultural sector, creating jobs, fostering regional development, promoting ambitious, innovative projects and of undeniable economic and social added value for our country.\r\n\r\nThe CPC currently has 240 members, including producer organizations, individual farmers and family businesses producing: fruit and vegetables, charcuterie (cheeses and sausages), meat, bakery and traditional pastries, fish, wines, olive oil, eggs, honey and take-away.","protected":false},"excerpt":{"rendered":"Alitec’s “apple cookies” and Panicruzeiro’s “Zero Waste Snack” received the Innovation Award from the Continente Producers Club, a Sonae MC\u2019s […]","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188,158,185,197,175,156],"tags":[],"class_list":["post-7669","post","type-post","status-publish","format-standard","hentry","category-clube-de-produtores","category-continente-en","category-innovation","category-national-products","category-news","category-sustainability"],"yoast_head":"\nContinente Producers Club rewards innovation - 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