{"id":7668,"date":"2020-09-16T13:51:50","date_gmt":"2020-09-16T13:51:50","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=7668"},"modified":"2020-09-23T13:56:18","modified_gmt":"2020-09-23T13:56:18","slug":"mylabel-launches-new-serum-to-reduce-wrinkles","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/","title":{"rendered":"MyLabel launches new serum to reduce wrinkles"},"content":{"rendered":"MyLABEL, Continente\u2019s exclusive beauty brand, presents their new rejuvenating serum – The One -, with hyaluronic acid, which provides 24 hours of hydration, reduction of wrinkles and reduction of skin blemishes.<\/strong>\r\n\r\nWith a unique formula, suitable for all ages, The One serum<\/a> should be used on dry skin, after cleansing, and before applying moisturizing cream. The product quickly penetrates the skin, leaving it soft and smooth and with a pleasant feeling of comfort.\r\n\r\n\"serum\r\n\r\nAccording to a clinical study carried out in 16 women, the serum reduces 44% of wrinkles in just 28 days of use and provides a more uniform complexion. The product is on sale in all Continente<\/a> stores with a RRP of \u20ac 5.99.\r\n\r\nThe new MyLABEL<\/a> products are based on the #WonderBeauty concept and are dedicated to active and confident women, who like themselves as they are, and have superpowers to further demonstrate their beauty in just a few minutes.\r\n\r\nMyLABEL is committed to the development of innovative products for women who like to take care of themselves and guarantees the best care products for face, body, hair and makeup, with variety, affordable prices and proven quality, as attested by the several distinctions achieved by the brand.","protected":false},"excerpt":{"rendered":"MyLABEL, Continente\u2019s exclusive beauty brand, presents their new rejuvenating serum – The One -, with hyaluronic acid, which provides 24 […]","protected":false},"author":15,"featured_media":7618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,197,175,162],"tags":[],"class_list":["post-7668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-national-products","category-news","category-private-label"],"yoast_head":"\nMyLabel launches new serum to reduce wrinkles - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MyLabel launches new serum to reduce wrinkles - MC\" \/>\n<meta property=\"og:description\" content=\"MyLABEL, Continente\u2019s exclusive beauty brand, presents their new rejuvenating serum – The One -, with hyaluronic acid, which provides 24 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-16T13:51:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-23T13:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/09\/home_serum_2048x881.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Orlando Ferreira da Silva J\u00fanior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orlando Ferreira da Silva J\u00fanior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/\"},\"author\":{\"name\":\"Orlando Ferreira da Silva J\u00fanior\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/ce4b7c7b618c898c290139f9a6d495fa\"},\"headline\":\"MyLabel launches new serum to reduce wrinkles\",\"datePublished\":\"2020-09-16T13:51:50+00:00\",\"dateModified\":\"2020-09-23T13:56:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/\"},\"wordCount\":202,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/home_serum_2048x881.png\",\"articleSection\":[\"Continente\",\"National Products\",\"News\",\"Private Label\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/\",\"name\":\"MyLabel launches new serum to reduce wrinkles - MC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/home_serum_2048x881.png\",\"datePublished\":\"2020-09-16T13:51:50+00:00\",\"dateModified\":\"2020-09-23T13:56:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/home_serum_2048x881.png\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/home_serum_2048x881.png\",\"width\":2048,\"height\":881,\"caption\":\"serum rosto rugas mylabel continente\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/mylabel-launches-new-serum-to-reduce-wrinkles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MyLabel launches new serum to reduce wrinkles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"name\":\"SonaeMC\",\"description\":\"L\u00edder do retalho alimentar em Portugal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mc.sonae.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\",\"name\":\"Sonae MC\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Sonae MC\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/ce4b7c7b618c898c290139f9a6d495fa\",\"name\":\"Orlando Ferreira da Silva J\u00fanior\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a4ab9bdde3e528b85b6747d809b5135da9dd2eb8dcfb39c3841be76fa3a7cec6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a4ab9bdde3e528b85b6747d809b5135da9dd2eb8dcfb39c3841be76fa3a7cec6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a4ab9bdde3e528b85b6747d809b5135da9dd2eb8dcfb39c3841be76fa3a7cec6?s=96&d=mm&r=g\",\"caption\":\"Orlando Ferreira da Silva J\u00fanior\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MyLabel launches new serum to reduce wrinkles - MC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/","og_locale":"en_US","og_type":"article","og_title":"MyLabel launches new serum to reduce wrinkles - MC","og_description":"MyLABEL, Continente\u2019s exclusive beauty brand, presents their new rejuvenating serum – The One -, with hyaluronic acid, which provides 24 […]","og_url":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/","og_site_name":"MC","article_published_time":"2020-09-16T13:51:50+00:00","article_modified_time":"2020-09-23T13:56:18+00:00","og_image":[{"width":2048,"height":881,"url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/09\/home_serum_2048x881.png","type":"image\/png"}],"author":"Orlando Ferreira da Silva J\u00fanior","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Orlando Ferreira da Silva J\u00fanior","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#article","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/"},"author":{"name":"Orlando Ferreira da Silva J\u00fanior","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/ce4b7c7b618c898c290139f9a6d495fa"},"headline":"MyLabel launches new serum to reduce wrinkles","datePublished":"2020-09-16T13:51:50+00:00","dateModified":"2020-09-23T13:56:18+00:00","mainEntityOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/"},"wordCount":202,"publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/09\/home_serum_2048x881.png","articleSection":["Continente","National Products","News","Private Label"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/","url":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/","name":"MyLabel launches new serum to reduce wrinkles - MC","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#primaryimage"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/09\/home_serum_2048x881.png","datePublished":"2020-09-16T13:51:50+00:00","dateModified":"2020-09-23T13:56:18+00:00","breadcrumb":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#primaryimage","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/09\/home_serum_2048x881.png","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/09\/home_serum_2048x881.png","width":2048,"height":881,"caption":"serum rosto rugas mylabel continente"},{"@type":"BreadcrumbList","@id":"https:\/\/mc.sonae.pt\/en\/news\/mylabel-launches-new-serum-to-reduce-wrinkles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mc.sonae.pt\/en\/"},{"@type":"ListItem","position":2,"name":"MyLabel launches new serum to reduce wrinkles"}]},{"@type":"WebSite","@id":"https:\/\/mc.sonae.pt\/#website","url":"https:\/\/mc.sonae.pt\/","name":"SonaeMC","description":"L\u00edder do retalho alimentar em Portugal","publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mc.sonae.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mc.sonae.pt\/#organization","name":"Sonae MC","url":"https:\/\/mc.sonae.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","width":1,"height":1,"caption":"Sonae MC"},"image":{"@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/ce4b7c7b618c898c290139f9a6d495fa","name":"Orlando Ferreira da Silva J\u00fanior","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a4ab9bdde3e528b85b6747d809b5135da9dd2eb8dcfb39c3841be76fa3a7cec6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4ab9bdde3e528b85b6747d809b5135da9dd2eb8dcfb39c3841be76fa3a7cec6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4ab9bdde3e528b85b6747d809b5135da9dd2eb8dcfb39c3841be76fa3a7cec6?s=96&d=mm&r=g","caption":"Orlando Ferreira da Silva J\u00fanior"}}]}},"_links":{"self":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/7668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/comments?post=7668"}],"version-history":[{"count":0,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/7668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media\/7618"}],"wp:attachment":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media?parent=7668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/categories?post=7668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/tags?post=7668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}