{"id":7530,"date":"2020-08-07T09:59:25","date_gmt":"2020-08-07T09:59:25","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=7530"},"modified":"2020-08-17T09:59:52","modified_gmt":"2020-08-17T09:59:52","slug":"5-minutes-make-all-the-difference-with-mylabel","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/5-minutes-make-all-the-difference-with-mylabel\/","title":{"rendered":"5 minutes make all the difference with MyLabel"},"content":{"rendered":"The new campaign by MyLABEL<\/a>, an exclusive beauty brand from Continente, shows that \u20185 minutes make all the difference\u2019 for superwomen to take advantage of the little time they have daily to pamper themselves.<\/strong>\r\n\r\n<iframe src=”https:\/\/www.youtube.com\/embed\/x08zfsvGpx8″ width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”><\/iframe>\r\n\r\nThe film, which is on television and in digital media until August 12th, was filmed with ‘real women’, whose selection took place through a street casting.\r\n\r\nThe brand’s new campaign is based on the #WonderBeauty concept and is dedicated to active and confident women, who like themselves as they are, and have superpowers to further demonstrate their beauty in just a few minutes.\r\n\r\nEven in the \u201cdaily rush\u201d, just 5 minutes can make the difference between \u201cmore or less\u201d and \u201cperfect\u201d, between \u201cgoing as it is\u201d and \u201cmuch better\u201d or between \u201cjust another day\u201d and a “Great day\u201d. The film is under the creative direction of BrandCook and produced by El-Hey.\r\n\r\nMyLABEL continues to invest in the development of innovative products for women who like to take care of themselves, and guarantees the best care products for face, body, hair and makeup, with variety, affordable prices and proven quality, as attested by the several distinctions achieved by the brand.\r\n\r\n<img class=”size-full wp-image-7491 aligncenter” src=”https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/08\/BrandCook_MyLabel_WonderBeauty_Top.png” alt=”” width=”800″ height=”300″ \/>\r\n<img class=”size-full wp-image-7493 aligncenter” src=”https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/08\/BrandCook_MyLabel_WonderBeauty.png” alt=”” width=”800″ height=”300″ \/>\r\n\r\nDatasheet:\r\nTitle: 5 Minutes\r\nAdvertiser: Mylabel\r\nAgency: Brandcook\r\nCreative Direction: Cl\u00e1udia Portela\r\nArt Direction: Jo\u00e3o Pires\r\nCopyright: Rita Cadete \/ Jo\u00e3o Pires\r\nAccount Director: S\u00f3nia F\u00e9lix\r\nContact: Lu\u00edsa Reb\u00ealo\r\nProducer: El-Hey\r\nDirector: Rita Barbosa\r\nDirector of Photography: Leandro Ferr\u00e3o\r\nProducer: Miguel Coimbra\r\nProduction Manager: Manuel Barbosa\r\nArt Direction: Carina Gaspar\r\nWardrobe: Carolina Machado\r\nMakeup \/ Hair: M\u00f3nica Mota\r\nPublisher: Mah Ferraz\r\nOfflline: \u00ccngreme\r\nSound: \u00cdndigo\r\nMusic: Archive\r\nAnnouncer: Catarina Wallenstein","protected":false},"excerpt":{"rendered":"The new campaign by MyLABEL, an exclusive beauty brand from Continente, shows that \u20185 minutes make all the difference\u2019 for […]","protected":false},"author":15,"featured_media":7494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,158,175,196],"tags":[],"class_list":["post-7530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-continente-en","category-news","category-products"],"yoast_head":"\n5 minutes make all the difference with MyLabel - 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