{"id":7524,"date":"2020-07-31T09:38:26","date_gmt":"2020-07-31T09:38:26","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=7524"},"modified":"2020-08-17T09:39:53","modified_gmt":"2020-08-17T09:39:53","slug":"missao-continente-launches-solidarity-bag-to-support-firefighters","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-launches-solidarity-bag-to-support-firefighters\/","title":{"rendered":"Miss\u00e3o Continente launches solidarity bag to support firefighters"},"content":{"rendered":"Miss\u00e3o Continente developed a solidarity shopping bag whose sales will revert to the Portuguese Association of Voluntary Firefighters (APBV) for the purchase of External Automated Defibrillators (EAD), which will be available from tomorrow, August 1st, in all 41 Continente stores from north to south of the country.<\/strong>\r\n\r\nThese solidarity bags will be on sale to the public for \u20ac 1, of which 50% goes to the Portuguese Association of Voluntary Firefighters (APBV). The Volunteer Firefighters were not only at the frontline in the fight against COVID-19, but are the main combatants of the summer fires.\r\n\r\n\"sacos\r\n\r\nWith the messages \u201cThis bag has a Mission\u201d and \u201cFor great causes, great missions\u201d, the reusable and recyclable raffia bags include a label that explains that APBV, since 2005, in partnership with several entities, helps to protect hundreds of firefighters, assigning personal protective equipment for the missions they face, daily, saving lives and defending our heritage.\r\n\r\nFor Jo\u00e3o Jord\u00e3o Marques, APBV\u2019s President of the Board, \u201calthough summer is a particularly critical period for firefighters, and one in which their performance is most visible, we work all year to serve the population and on many more fronts than fighting fires. Support such as that of Miss\u00e3o Continente is essential for our professionals to continue to provide quality support to citizens and communities. The volunteer firefighter teams are made up of men and women who have made a commitment to others, but in order to fulfil it, it is critical that they have access to the appropriate means and materials.\u201d\r\n\r\nMiss\u00e3o Continente\u2019s team plans to launch more special editions of solidarity and sustainable bags, by the end of the year, to help other social support institutions.\r\n\r\nMiss\u00e3o Continente\u2019s actions are part of the initiatives that Continente has been advertising as #BomParaPortugal (#GoodForPortugal)<\/a>, as they reflect the intrinsic relationship that the brand has been developing with the communities where it operates.\r\n\r\nIn 2019, Miss\u00e3o Continente donated a total of 12.3 million in food surpluses, of which 8.5 million were delivered to 1,013 social solidarity and animal support institutions throughout the country and the rest distributed internally in the stores\u2019 and warehouses\u2019 social areas.","protected":false},"excerpt":{"rendered":"Miss\u00e3o Continente developed a solidarity shopping bag whose sales will revert to the Portuguese Association of Voluntary Firefighters (APBV) for […]","protected":false},"author":15,"featured_media":7420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179,158,161,182,175,166],"tags":[],"class_list":["post-7524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comnunity","category-continente-en","category-continente-mission","category-missao-continente-news","category-news","category-social-responsability"],"yoast_head":"\nMiss\u00e3o Continente launches solidarity bag to support firefighters - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-launches-solidarity-bag-to-support-firefighters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miss\u00e3o Continente launches solidarity bag to support firefighters - MC\" \/>\n<meta property=\"og:description\" content=\"Miss\u00e3o Continente developed a solidarity shopping bag whose sales will revert to the Portuguese Association of Voluntary Firefighters (APBV) for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-launches-solidarity-bag-to-support-firefighters\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T09:38:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-17T09:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2020\/07\/sacos-missao-continente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1231\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Orlando Ferreira da Silva J\u00fanior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orlando Ferreira da Silva J\u00fanior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/missao-continente-launches-solidarity-bag-to-support-firefighters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/missao-continente-launches-solidarity-bag-to-support-firefighters\\\/\"},\"author\":{\"name\":\"Orlando Ferreira da Silva J\u00fanior\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/ce4b7c7b618c898c290139f9a6d495fa\"},\"headline\":\"Miss\u00e3o Continente launches solidarity bag to support firefighters\",\"datePublished\":\"2020-07-31T09:38:26+00:00\",\"dateModified\":\"2020-08-17T09:39:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/missao-continente-launches-solidarity-bag-to-support-firefighters\\\/\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/missao-continente-launches-solidarity-bag-to-support-firefighters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/sacos-missao-continente.jpg\",\"articleSection\":[\"Comnunity\",\"Continente\",\"Continente Mission\",\"Miss\u00e3o Continente\",\"News\",\"Social Responsability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/missao-continente-launches-solidarity-bag-to-support-firefighters\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/missao-continente-launches-solidarity-bag-to-support-firefighters\\\/\",\"name\":\"Miss\u00e3o Continente launches solidarity bag to support firefighters - 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