{"id":7289,"date":"2020-06-10T10:28:21","date_gmt":"2020-06-10T10:28:21","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=7289"},"modified":"2023-11-21T14:50:37","modified_gmt":"2023-11-21T14:50:37","slug":"continente-launches-campaign-to-support-national-production-on-portugal-day","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/highlights-en\/continente-launches-campaign-to-support-national-production-on-portugal-day\/","title":{"rendered":"Continente launches campaign to support national production"},"content":{"rendered":"<strong>&#8220;What would Portugal be, without National Production?&#8221; it is the motto of the campaign that Continente launches today, June 10th, to make known the close relationship that it has kept, for 35 years, with national production and which has intensified in recent months.<\/strong>\r\n\r\nThe multi-media campaign, featuring Fuel&#8217;s creativity &#8211; present in television, press, radio, outdoors and digital -, shares Continente&#8217;s investment in national production and promotes some of the most iconic flavours from different parts of the country, such as charcuterie, cereal, meat, fish, fruit and vegetables. On Portugal Day, the brand states, in the concept film, that \u201cif it&#8217;s good for those who produce and for those who buy, it&#8217;s good for Portugal\u201d.\r\n\r\n<iframe src=\"https:\/\/www.youtube.com\/embed\/fe0St0vxK5o\" width=\"560\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\r\n\r\n\u201cThe moment demanded a responsible and mobilizing attitude and that is what Continente has focused on. And we want to share this support, because our connection to national production is much more than our purchasing data\u201d, says Tiago Sim\u00f5es, Marketing Director at Sonae MC. \u201cWe have been developing very close, and fair, relationships with our producers and the Continente Producers\u2019 Club is a great example of this. It is an example that has not emerged now, but more than 20 years ago, when nobody could have predicted the recent pandemic or any similar event\u201d, continues the official.\r\n\r\nThe launch of this <a href=\"https:\/\/bomparaportugal.continente.pt\/?utm_source=sonae%20mc&amp;utm_medium=referral&amp;utm_campaign=bpp&amp;utm_content=noticia\" target=\"_blank\" rel=\"noopener noreferrer\">campaign<\/a> is in line with the #BomParaPortugal anniversary \u2013 in which Continente promised that &#8220;Whatever Portugal gives us, we give back&#8221;. \u201cThis campaign is yet another sign of that promise\u2019s fulfilment. On June 10th, 2019, we were grateful for the trust that customers place in us and we committed ourselves to continue to nurture that connection. A year later, we wanted to continue talking about the good things that the country offers us and how this is synonymous of a reciprocal relationship\u201d, explains the Marketing Director at Sonae MC.\r\n\r\nIn this pandemic stage, Food Distribution was identified as a critical service by the Government and Sonae MC is aware of its responsibility towards the country, thus following the <a href=\"https:\/\/mc.sonae.pt\/informacao-covid19\/?utm_source=sonae%20mc&amp;utm_medium=referral&amp;utm_campaign=covid&amp;utm_content=noticia\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines<\/a> of the General Directorate of Health and the Ministry of Economy.\r\nContinente\u2019s National Production Support Campaign\u2019s Datasheet:\r\n\r\nTITLE: NATIONAL PRODUCTION Campaign\r\nADVERTISER: Continente\r\nAGENCY: Fuel\r\nCREATIVE DIRECTION: Jo\u00e3o Madeira da Silva\r\nCOPYRIGHT: Jo\u00e3o Madeira da Silva \/ Sofia Menezes\r\nACCOUNT DIRECTOR: Tita Martins\r\nCONTACT: Catarina Anacleto\r\nPRODUCTION DIRECTOR: Pedro Silva\r\nPRODUCER: EL-Hey\r\nDIRECTOR: Rita Barbosa\r\nPHOTOGRAPHY DIRECTOR: Leandro Ferr\u00e3o\r\nPRODUCER: Miguel Coimbra\r\nPRODUCTION CHIEF: Vanessa Oliveira\r\nEDITOR: Marcos Castiel\r\nOfflline \u00ccNGREME\r\nSOUND: \u00cdndigo\r\nMUSIC: Rui Lima and S\u00e9rgio Martins\r\nVOICE OVER: Pedro Acabado","protected":false},"excerpt":{"rendered":"&#8220;What would Portugal be, without National Production?&#8221; it is the motto of the campaign that Continente launches today, June 10th, [&hellip;]","protected":false},"author":15,"featured_media":7274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,188,158,184,163,175,166,156],"tags":[],"class_list":["post-7289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-clube-de-produtores","category-continente-en","category-covid-19","category-highlights-en","category-news","category-social-responsability","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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