{"id":4372,"date":"2019-03-27T15:51:25","date_gmt":"2019-03-27T15:51:25","guid":{"rendered":"https:\/\/mc.sonae.pt\/continente-guarantees-100-of-all-packages-will-be-reusable-recyclabe-or-compostable\/"},"modified":"2023-11-24T11:38:34","modified_gmt":"2023-11-24T11:38:34","slug":"continente-guarantees-100-of-all-packages-will-be-reusable-recyclabe-or-compostable","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/sustainability\/continente-guarantees-100-of-all-packages-will-be-reusable-recyclabe-or-compostable\/","title":{"rendered":"Continente guarantees 100% of all packages will be sustainable"},"content":{"rendered":"100% of all over-four-thousand packages of private label products will be reusable, recyclable or compostable by 2025. This measure represents the extinction of all unnecessary and possible to be eliminated plastic in the retailer products\u2019 packages and is one of the six targets announced by Continente concerning the responsible use of plastic:\r\n\r\n. By 2025, all private label packages should be 100% reusable, recyclable or compostable;\r\n. All products and packages of plastic materials considered critical or unnecessary will be eliminated, as for example the plastic boxes of Continente cotton buds or Cafeterias\u2019 crockery;\r\n. Models of reutilization for products\/packages will be privileged within the commercial activity, as is the case of reusable bags;\r\n. The incorporation of recycled material in new packages will be increased, consistently with other already implemented measures as: plastic bags produced with 80% of recycled material and 100% recyclable and butcher, bakery and pastry section food trays that incorporate 50% of recycled PET;\r\n. Projects that aim for the development of alternative, more sustainable, materials (that don\u2019t require productive natural resources) or the reduction of fossil origin materials, as is the case of the recent partnership established with Minho\u2019s University for the integral elimination of microplastics in Continente\u2019s products, will be encouraged;\r\n. Information and sensitization actions targeted at consumers and civil society will be intensified.\r\n\r\nContinente has been implementing, over time, diverse measures on the responsible use of plastics, regarding private label solutions, logistics, suppliers, incentives to innovation (namely through partnerships established with national and international universities for the development of R&amp;D projects) and on raising awareness to consumers. As a result, considering the already implemented measures, Continente foresees a reduction, <strong>in<\/strong> <strong>2019 alone, of over 2 thousand tons of plastic, <\/strong>resulting from the set of initiatives that aim for the reduction of the environmental impact of its\u2019 businesses, as are example:\r\n\r\n. The complete replacement of Continente and Continente Online plastic bags for new ones produced with 80% of recycled material and 100% recyclable &#8211; which represents annual savings of <u>1 295 ton<\/u><u>s of virgin material<\/u>;\r\n. The application of recycled materials in private label packaging, notably through the incorporation of 50% of recycled plastic in butcher, bakery and pastry section food trays \u2013 which represents annual savings of <u>446 tons of plastic<\/u>;\r\n. The reduction of 30% to 50% in the quantity of plastic used in internal operations &#8211; which represents annual savings of <u>72 tons of plastic;\r\n<\/u>. The comprehensive removal of plastic in cafeterias and Take Away operations, substituting plastic crockery by wood options and eliminating plastic straws, plates and cups \u2013 a set of measures that totalizes annual savings of <u>39<\/u><u> tons of plastic<\/u>;\r\n. The removal of plastic material in cotton buds, which represents annual savings of <u>20,8 <\/u><u>tons of <\/u><u>pl<\/u><u>a<\/u><u>stic;\r\n<\/u>. The reduction by 72% of plastic material in BOOST batteries package, corresponding to annual savings of <u>6 tons of plastic<\/u>;\r\n. Pioneers in eliminating the mould in Fresh Cheese Continente, corresponding to annual savings of <u>11<\/u><u> tons of plastic<\/u>;\r\n. The reduction of the plastic grammage in 22cl and 50cl water bottles, which represents annual savings of 83 <u>tons of plastic<\/u>.\r\n\r\nThis measures, aligned with the Sustainable Development Goals designed by the United Nations for 2030, as well as the national and European incentives towards a Circular Economy, are inserted in the framework of the \u201cCommitment Responsible Plastic\u201d, that seeks alternative and economically sustainable options to the utilization of fossil origin plastic, with particular focus on single use products, privileging models of substitution by other materials, reutilization, reduction of material, incorporation of recycled materials or the elimination of problematic or unnecessary plastic material in private label products\/packages, across all business brands.\r\n\r\nIsabel Barros, Sonae MC\u2019s Executive Member of Board of Directors and Sonae\u2019s Sustainability Advisory Group President, states: \u201cFrom an early period, and betting on eco-design, Continente has taken a front position in the fight against the excessive use and consumption of plastic, based in three strategic axes: act, involve, influence. Our \u00abStrategy and Commitments for the Responsible Use of Plastics\u00bb is perfectly coherent with our Environment Policy and reflects Continente\u2019s endeavor in the development of alternatives that contribute to the optimization and minimization of plastic use, which is one the most pressing issues of our times.\u201d\r\n\r\nSo, following on the guidelines defined by the EU in its \u201cPlastics Strategy\u201d, Continente anticipates by 5 years the community goal that intends <u>all packages to be reusable, recyclable or compostable until 2030.<\/u>\r\n\r\nTo know more about Continente\u2019s \u201cCommitment for the Responsible Use of Plastics\u201d visit <a href=\"https:\/\/missao.continente.pt\/\">plasticoresponsavel.continente.pt<\/a>","protected":false},"excerpt":{"rendered":"100% of all over-four-thousand packages of private label products will be reusable, recyclable or compostable by 2025. This measure represents [&hellip;]","protected":false},"author":6,"featured_media":4326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,161,164,162,165,166,156],"tags":[],"class_list":["post-4372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-continente-mission","category-environment","category-private-label","category-recycling","category-social-responsability","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Continente guarantees 100% of all packages will be sustainable - MC<\/title>\n<meta name=\"description\" content=\"100% of all over-four-thousand packages of private label products will be reusable, recyclable or compostable by 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/sustainability\/continente-guarantees-100-of-all-packages-will-be-reusable-recyclabe-or-compostable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continente guarantees 100% of all packages will be sustainable - 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