{"id":4371,"date":"2019-03-01T15:43:52","date_gmt":"2019-03-01T15:43:52","guid":{"rendered":"https:\/\/mc.sonae.pt\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\/"},"modified":"2019-05-21T15:56:03","modified_gmt":"2019-05-21T15:56:03","slug":"sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/institutional\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\/","title":{"rendered":"Sonae MC signs “Portugal Sou Eu” Ministry of Economy’s Protocol"},"content":{"rendered":"Sonae MC and AEP, that integrates the governing body of the program, signed today the protocol of accession to \u201cPortugal Sou Eu\u201d, in a ceremony presided by the Minister in the Cabinet of the Prime Minister and of Economy, Pedro Siza Vieira, the Municipal Mayor of Matosinhos, Lu\u00edsa Salgueiro, AEP\u2019s President, Paulo Nunes de Almeida and Sonae MC\u2019s CEO, Lu\u00eds Moutinho, this morning in Matosinhos (Oporto).<\/strong>\r\n\r\nThe program, promoted by the Ministry of Economy, aims to enhance national production though the \u201cPortugal Sou Eu\u201d brand, which identifies Portuguese origin products with a high index of national incorporation through a distinct seal in the respective package thus promoting informed consumption behavior for customers.\r\n\r\nThe ceremony took place in Matosinhos\u2019 Continente store and included a visit to identify some of the products that possess the seal already, amongst which are eggs, gelatins, soups, rice, milk, sauces, pastas, tuna and olive oil references.\r\n\r\nBy doing so, Sonae MC joins the movement that wants to involve all civil society in the valuation of Portuguese production, whether via incentives to national producers or via consumer awareness, by identifying quality products prevenient from national territory.\r\n\r\nThroughout the past decades, Sonae MC has been developing a close and proficuous relationship with suppliers and partners, promoting a sustained growth on national production, capitalizing raw materials and propelling the economy, industry and job creation.\r\n\r\nA clear example of the investment is Continente\u2019s sales volume of national products: 34% of private label food products \u2013 excluding fresh and biological goods \u2013 are Portuguese and represent 64% of brand\u2019s total sales volume.\r\n\r\nThe \u201cPortugal Sou Eu\u201d seal is attributed to the products and services based on national incorporation criteria, brands and patents, national employment and national company\u2019s value added.\r\n\r\nAround 3.400 companies and 1.200 establishments are registered in the \u201cPortugal Sou Eu\u201d program. Over 10 thousand products and services are distinguished with the \u201cPortugal Sou Eu\u201d seal, representing, altogether, an aggregated business volume superior to 12 thousand million euro.\r\n\r\nMost of these products are patented and\/or brand registered, with 57% of these belonging to the F&B industry and 23% corresponding to handicraft activities.","protected":false},"excerpt":{"rendered":"Sonae MC and AEP, that integrates the governing body of the program, signed today the protocol of accession to \u201cPortugal […]","protected":false},"author":6,"featured_media":4298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,160,155],"tags":[],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institutional","category-protocol","category-sonae-mc-en"],"yoast_head":"\nSonae MC signs "Portugal Sou Eu" Ministry of Economy's Protocol - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/institutional\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonae MC signs "Portugal Sou Eu" Ministry of Economy's Protocol - MC\" \/>\n<meta property=\"og:description\" content=\"Sonae MC and AEP, that integrates the governing body of the program, signed today the protocol of accession to \u201cPortugal […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/news\/institutional\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T15:43:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-21T15:56:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Portugal-Sou-Eu_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1732\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catarina Vasconcelos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catarina Vasconcelos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/institutional\\\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/institutional\\\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\\\/\"},\"author\":{\"name\":\"Catarina Vasconcelos\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/346344671f1116ee5183a1c84148df95\"},\"headline\":\"Sonae MC signs “Portugal Sou Eu” Ministry of Economy’s Protocol\",\"datePublished\":\"2019-03-01T15:43:52+00:00\",\"dateModified\":\"2019-05-21T15:56:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/institutional\\\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\\\/\"},\"wordCount\":363,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/institutional\\\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Portugal-Sou-Eu_2.jpg\",\"articleSection\":[\"Institutional\",\"Protocol\",\"Sonae MC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/institutional\\\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/institutional\\\/sonae-mc-signs-portugal-sou-eu-ministry-of-economys-protocol\\\/\",\"name\":\"Sonae MC signs \\\"Portugal Sou Eu\\\" Ministry of Economy's Protocol - 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