{"id":4370,"date":"2019-01-04T15:40:18","date_gmt":"2019-01-04T15:40:18","guid":{"rendered":"https:\/\/mc.sonae.pt\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/"},"modified":"2023-11-16T15:51:11","modified_gmt":"2023-11-16T15:51:11","slug":"continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/","title":{"rendered":"Continente innovates by using a new advertisment format"},"content":{"rendered":"Continente is the first Portuguese brand to advertise using a new format recently made available in MEO\u2019s interactive menus. This new concept, developed in partnership with SAPO, intends to meet the new TV consumption trends, where on-demand services access is increasing in importance and, simultaneously, represents a closer communication with clients.\r\n\r\nThe campaign allusive to Popota\u2019s world was available during the month of December when the client, by accessing MEO\u2019s many Recording section was surprised by a Continente advertising banner and, by clicking on it, would be forwarded to the campaign\u2019s video.\r\n\r\nFor Tiago Sim\u00f5es, Sonae MC\u2019s Marketing Diretor, \u201cContinente wants to explore all consumption market trends, guaranteeing the innovation in its approaches and simultaneously the closeness with its clients. We\u2019re proudly, once again, pioneers and are at digital\u2019s forefront, this time for developing the first Portuguese advertisement contents to be integrated in a television box.\u201d\r\n\r\nFilipa Martins, SAPO General Director, explains that \u201cit was a great challenge the creation of an advertisement area in MEO Box. With this initiative, SAPO, MEO and Continente show their disruptive capacity to develop new concepts capable of shaking the market and favor consumer proximity.\u201d\r\n\r\nTo MEO, in the words of Tiago Silva Lopes, Director of Products and B2C Services, \u201cthis is a pioneer strategy, driver of a new tendency which MEO is proud to concede access to, opening the path for other developments in the sector.\u201d\r\n\r\nOnce again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a solution that will allow the brand to keep up with consumer habits and behaviors.","protected":false},"excerpt":{"rendered":"Continente is the first Portuguese brand to advertise using a new format recently made available in MEO\u2019s interactive menus. This […]","protected":false},"author":6,"featured_media":4218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,159],"tags":[],"class_list":["post-4370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-digital-marketing"],"yoast_head":"\nContinente innovates by using a new advertisment format - MC<\/title>\n<meta name=\"description\" content=\"Once again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a new advertising solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continente innovates by using a new advertisment format - MC\" \/>\n<meta property=\"og:description\" content=\"Once again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a new advertising solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-04T15:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T15:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Continente-Sapo-MEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Catarina Vasconcelos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catarina Vasconcelos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/\"},\"author\":{\"name\":\"Catarina Vasconcelos\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/346344671f1116ee5183a1c84148df95\"},\"headline\":\"Continente innovates by using a new advertisment format\",\"datePublished\":\"2019-01-04T15:40:18+00:00\",\"dateModified\":\"2023-11-16T15:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/\"},\"wordCount\":282,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Continente-Sapo-MEO.png\",\"articleSection\":[\"Continente\",\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/\",\"name\":\"Continente innovates by using a new advertisment format - MC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Continente-Sapo-MEO.png\",\"datePublished\":\"2019-01-04T15:40:18+00:00\",\"dateModified\":\"2023-11-16T15:51:11+00:00\",\"description\":\"Once again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a new advertising solution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Continente-Sapo-MEO.png\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Continente-Sapo-MEO.png\",\"width\":1366,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-en\\\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Continente innovates by using a new advertisment format\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"name\":\"SonaeMC\",\"description\":\"L\u00edder do retalho alimentar em Portugal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mc.sonae.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\",\"name\":\"Sonae MC\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Sonae MC\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/346344671f1116ee5183a1c84148df95\",\"name\":\"Catarina Vasconcelos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42aad3529b6749cfe4aff1e646fed3f38c2083b1a4ad046cbd3ecb41249f180b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42aad3529b6749cfe4aff1e646fed3f38c2083b1a4ad046cbd3ecb41249f180b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42aad3529b6749cfe4aff1e646fed3f38c2083b1a4ad046cbd3ecb41249f180b?s=96&d=mm&r=g\",\"caption\":\"Catarina Vasconcelos\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Continente innovates by using a new advertisment format - MC","description":"Once again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a new advertising solution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/","og_locale":"en_US","og_type":"article","og_title":"Continente innovates by using a new advertisment format - MC","og_description":"Once again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a new advertising solution.","og_url":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/","og_site_name":"MC","article_published_time":"2019-01-04T15:40:18+00:00","article_modified_time":"2023-11-16T15:51:11+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Continente-Sapo-MEO.png","type":"image\/png"}],"author":"Catarina Vasconcelos","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Catarina Vasconcelos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#article","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/"},"author":{"name":"Catarina Vasconcelos","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/346344671f1116ee5183a1c84148df95"},"headline":"Continente innovates by using a new advertisment format","datePublished":"2019-01-04T15:40:18+00:00","dateModified":"2023-11-16T15:51:11+00:00","mainEntityOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/"},"wordCount":282,"publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Continente-Sapo-MEO.png","articleSection":["Continente","Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/","url":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/","name":"Continente innovates by using a new advertisment format - MC","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#primaryimage"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Continente-Sapo-MEO.png","datePublished":"2019-01-04T15:40:18+00:00","dateModified":"2023-11-16T15:51:11+00:00","description":"Once again, Continente, one of the largest advertisers in Portugal, is on the frontline of innovation through a new advertising solution.","breadcrumb":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#primaryimage","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Continente-Sapo-MEO.png","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2019\/05\/Continente-Sapo-MEO.png","width":1366,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/mc.sonae.pt\/en\/news\/continente-en\/continente-innovates-by-using-a-new-advertisment-format-in-meos-interactive-menus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mc.sonae.pt\/en\/"},{"@type":"ListItem","position":2,"name":"Continente innovates by using a new advertisment format"}]},{"@type":"WebSite","@id":"https:\/\/mc.sonae.pt\/#website","url":"https:\/\/mc.sonae.pt\/","name":"SonaeMC","description":"L\u00edder do retalho alimentar em Portugal","publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mc.sonae.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mc.sonae.pt\/#organization","name":"Sonae MC","url":"https:\/\/mc.sonae.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","width":1,"height":1,"caption":"Sonae MC"},"image":{"@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/346344671f1116ee5183a1c84148df95","name":"Catarina Vasconcelos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/42aad3529b6749cfe4aff1e646fed3f38c2083b1a4ad046cbd3ecb41249f180b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42aad3529b6749cfe4aff1e646fed3f38c2083b1a4ad046cbd3ecb41249f180b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42aad3529b6749cfe4aff1e646fed3f38c2083b1a4ad046cbd3ecb41249f180b?s=96&d=mm&r=g","caption":"Catarina Vasconcelos"}}]}},"_links":{"self":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/4370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/comments?post=4370"}],"version-history":[{"count":0,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/4370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media\/4218"}],"wp:attachment":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media?parent=4370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/categories?post=4370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/tags?post=4370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}