{"id":16800,"date":"2024-04-17T16:13:44","date_gmt":"2024-04-17T16:13:44","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16800"},"modified":"2024-06-03T16:15:21","modified_gmt":"2024-06-03T16:15:21","slug":"cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\/","title":{"rendered":"\u2018COZINHA CONTINENTE\u2019 PRESENTS NOVELTIES AND ALLOWS EACH CUSTOMER TO ENJOY READY MEALS, WITH THE GUARANTEE OF QUALITY AND FRESHNESS"},"content":{"rendered":"<strong>Continente stands out as the brand that allows consumers to find various solutions, promoting personalization and adaptation to the rhythm of each customer \u2013 \u201cContinente belongs to everyone\u201d. \u2018Cozinha Continente\u2019, a brand of ready-to-eat meals for everyone who enjoys the quality of traditional recipes, has new products prepared for this year. Its major bet is to get meals to everyone, anywhere.<\/strong>\r\n\r\n<strong><em>Images Link<\/em><\/strong>\r\n\r\nUpon its launch, on March 19<sup>th<\/sup>, 2023, \u2018Cozinha Continente\u2019 made itself known with a strong focus on the quality of its meals, as a result of an in-depth review of all its recipes, in a joint work between Chefs and nutritionists, which resulted in a varied offer of ready-to-eat meals, made with the best ingredients, without the addition of colourings or preservatives, artificial aromas or enhancers, which reflect the quality, freshness and authenticity of the brand\u2019s meals.\r\n\r\nCozinha Continente\u2019s big focus is now on providing everyone, anywhere, with the quality and convenience of its fresh, ready-to-eat meals, which can be found in individual or family packaging in all Continente, Continente Modelo and Continente Bom Dia stores of the country. Innovation is one of Cozinha Continente\u2019s fundamental pillars, which also seeks to bring Customers new forms and formats of ready-made, practical and convenient meals, such as steamed meals, made with fresh raw vegetables and that can finished in the microwave in minutes, or \u2018mise en place\u2019 meals, which are pre-cooked so that they can, in just a few simple steps, be finished at home with a Chef\u2019s personal touch.\r\n\r\nThe brand will also reinforce its \u2018Grab&amp;Go\u2019 range, which includes sandwiches and wraps, made with fresh, quality ingredients and without any added preservatives, and also ready-to-eat, hot alternatives, such as \u2018bifanas\u2019 on bread, burgers and hot dogs, the latest addition to this fast food offering.\r\n\r\n\u201c<em>Cozinha Continente reinforces MC\u2019s value proposition, which aims to bring the best of our cuisine to everyone and anywhere, investing above all in the quality of the ready meals we offer, where we count on the help of Chef Andr\u00e9 Matos and also a team of nutritionists. It is thanks to this value proposition that the \u2018Cozinha Continente\u2019 brand has shown solid growth. Looking to the future, we have ambitious plans for \u2018Cozinha Continente\u2019 in 2024, envisaging double-digit growth in sales of the Cozinha Continente business and two new restaurant openings.<\/em>\u201d, says Ana Alves, responsible for the Food Solutions area at MC.\r\n\r\nThe new Cozinha Continente campaign, part of Continente\u2019s new communication platform under the motto \u201cContinente belongs to everyone\u201d, will be launched on April 19<sup>th<\/sup> with a strong multimedia campaign that focuses on raising awareness on the quality, convenience and variety of Cozinha Continente\u2019s ready-to-eat meals.\r\n\r\nThe \u2018Cozinha Continente\u2019 brand was born in Vila Real, in 2022 with the opening of its first restaurant, but it was a year ago, on March 19<sup>th<\/sup>, that Cozinha Continente made itself known to the entire country with a strong launch campaign. The implementation of Cozinha Continente at the service counters and take-away areas of Continente\u2019s stores arose from the need to respond to the growing demand for quality ready meals, adapted to the new lifestyles and needs of consumers.\r\n\r\nWith a focus on respect for origins and tradition, the quality of ingredients and preparation, and with daily work between Chefs and nutritionists, Cozinha Continente has ready-to-eat meals, to take away or order, for everyone who enjoys the quality of a traditional and fresh meal, ready to go. By weight, in individual portions or in a family format, Cozinha Continente brings tasty, quality, fresh meals for all tastes to families\u2019 homes.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"Continente stands out as the brand that allows consumers to find various solutions, promoting personalization and adaptation to the rhythm [&hellip;]","protected":false},"author":19,"featured_media":16636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,275,240,175,204,155],"tags":[],"class_list":["post-16800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-continente-kitchen","category-mc-sonae","category-news","category-products-en","category-sonae-mc-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018COZINHA CONTINENTE\u2019 PRESENTS NOVELTIES AND ALLOWS EACH CUSTOMER TO ENJOY READY MEALS, WITH THE GUARANTEE OF QUALITY AND FRESHNESS - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018COZINHA CONTINENTE\u2019 PRESENTS NOVELTIES AND ALLOWS EACH CUSTOMER TO ENJOY READY MEALS, WITH THE GUARANTEE OF QUALITY AND FRESHNESS - MC\" \/>\n<meta property=\"og:description\" content=\"Continente stands out as the brand that allows consumers to find various solutions, promoting personalization and adaptation to the rhythm [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-17T16:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T16:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2024\/04\/Cozinha-Continente-4-1024x700.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rita Figueiredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rita Figueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\\\/\"},\"author\":{\"name\":\"Rita Figueiredo\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\"},\"headline\":\"\u2018COZINHA CONTINENTE\u2019 PRESENTS NOVELTIES AND ALLOWS EACH CUSTOMER TO ENJOY READY MEALS, WITH THE GUARANTEE OF QUALITY AND FRESHNESS\",\"datePublished\":\"2024-04-17T16:13:44+00:00\",\"dateModified\":\"2024-06-03T16:15:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\\\/\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Cozinha-Continente-4.png\",\"articleSection\":[\"Continente\",\"Continente Kitchen\",\"MC Sonae\",\"News\",\"Products\",\"Sonae MC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/cozinha-continente-presents-novelties-and-allows-each-customer-to-enjoy-ready-meals-with-the-guarantee-of-quality-and-freshness\\\/\",\"name\":\"\u2018COZINHA CONTINENTE\u2019 PRESENTS NOVELTIES AND ALLOWS EACH CUSTOMER TO ENJOY READY MEALS, WITH THE GUARANTEE OF QUALITY AND FRESHNESS - 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