{"id":16609,"date":"2024-04-02T15:28:46","date_gmt":"2024-04-02T15:28:46","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16609"},"modified":"2024-04-15T15:30:43","modified_gmt":"2024-04-15T15:30:43","slug":"missao-continente-donates-more-than-250-thousand-euros-to-the-acreditar-atraves-dos-contos-solidarios-association","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/missao-continente-donates-more-than-250-thousand-euros-to-the-acreditar-atraves-dos-contos-solidarios-association\/","title":{"rendered":"MISS\u00c3O CONTINENTE DONATES MORE THAN 250 THOUSAND EUROS TO THE \u2018ACREDITAR ATRAV\u00c9S DOS CONTOS SOLID\u00c1RIOS\u2019 ASSOCIATION"},"content":{"rendered":"<strong>Today, April 2<sup>nd<\/sup>, the date on which International Children\u2019s Book Day is celebrated, a symbolic delivery of the amount raised by Miss\u00e3o Continente\u2019s \u2018Contos Solid\u00e1rios\u2019 initiative took place at the home of the \u2018ACREDITAR\u2019 Association, in Lisbon. More than half a million books were sold in stores, which translates into a donation of 262,722.50 euros to the \u2018ACREDITAR\u2019 Association. The new edition of the books currently supports the Paediatric Services at the IPO in Lisbon and Porto.<\/strong>\r\n\r\n<strong><em>PHOTOGRAPHS LINK<\/em><\/strong>\r\n\r\n\u2018Contos Solid\u00e1rios\u2019 are an initiative by Miss\u00e3o Continente, in partnership with \u2018Leya\u2019 and \u2018Disney\u2019. For each copy sold, 0.50 euros goes to the selected charitable institutions. The project began in 2019 with \u2018Opera\u00e7\u00e3o Nariz Vermelho\u2019 and, in 4 years, donated around 469,000 euros to these 2 institutions. The determined amount from March 2021 to October 2023 benefited the \u2018ACREDITAR\u2019 Association. From October 2023, the initiative began supporting the IPO in Porto and Lisbon. All institutions that benefit from this support are connected to children.\r\n\r\nThis event was attended by Jo\u00e3o de Bragan\u00e7a, President of the ACREDITAR Association, and Rita Barrocas, Continente\u2019s Corporate Social Responsibility Coordinator, who gave a brief explanation of the \u2018Contos Solid\u00e1rios\u2019 project, presenting the history of the books sold over the years and announcing the new partnership with IPO in Lisbon and Porto.\r\n\r\n\u2018ACREDITAR\u2019 used this support for psychological support and social support for children and families with cancer: psychological support for 73 children and their families and social support for 116 families, as well as in the expansion works of Casa ACREDITAR in Lisbon, which translates into better conditions and more rooms available to help families.\r\n\r\nJo\u00e3o de Bragan\u00e7a, President of the ACREDITAR Association, states, \u201c<em>The partnership between Miss\u00e3o Continente and ACREDITAR has been fundamental in supporting children and their families facing a serious illness. We are grateful for the continued support and contribution of Miss\u00e3o Continente in improving the lives of those who need it the most.<\/em>\u201d\r\n\r\n\u201c<em>The \u2018Contos Solid\u00e1rios\u2019 initiative represents Miss\u00e3o Continente\u2019s commitment to supporting important social causes, such as children\u2019s well-being. We are very pleased with the positive impact this partnership has had and are excited to continue working together to make the difference in the lives of many children and their families,<\/em>\u201d reinforces Rita Barrocas, Continente\u2019s Social Responsibility Coordinator.\r\n\r\nThis collection\u2019s books are available for \u20ac3.49, of which \u20ac0.50 are donated to the institution supported in each edition. Disney\u2019s classic tales are available exclusively in all Continente, Continente Modelo, Continente Bom Dia, and Note! stores.\r\n\r\nMiss\u00e3o Continente represents all of Continente\u2019s social responsibility initiatives, operating for 20 years in the areas of food, people and planet, thus wanting to contribute to a more sustainable future.","protected":false},"excerpt":{"rendered":"Today, April 2nd, the date on which International Children\u2019s Book Day is celebrated, a symbolic delivery of the amount raised [&hellip;]","protected":false},"author":19,"featured_media":16516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,158,161,180,240,175],"tags":[],"class_list":["post-16609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-continente-en","category-continente-mission","category-donatives","category-mc-sonae","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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