{"id":16597,"date":"2024-02-28T16:38:09","date_gmt":"2024-02-28T16:38:09","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16597"},"modified":"2024-04-12T16:39:42","modified_gmt":"2024-04-12T16:39:42","slug":"continente-presents-new-communication-platform","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-presents-new-communication-platform\/","title":{"rendered":"CONTINENTE PRESENTS NEW COMMUNICATION PLATFORM"},"content":{"rendered":"<strong>\u00a0<\/strong>\r\n\r\n<strong>Filipa Appleton, Head of Brand &amp; Marketing at Continente, presented today the brand\u2019s new communication platform, which marks the beginning of an innovative approach to communication and market positioning. The presentation, which revealed a strategic approach designed to effectively meet the needs of families under the motto \u201cContinente belongs to everyone\u201d, took place at the new Continente Bom Dia Largo do Rato, located in the former \u2018Auto-Palace\u2019 garage\u2019s building, recovered by MC.<\/strong>\r\n\r\nContinente reaffirms its positioning as an inclusive leader, capable of covering all budgets, preferences and realities, ensuring that the diversity of its offer and price solutions are accessible and competitive. Continente stands out for offering a personalized experience to consumers, allowing each individual to be whom they want to be, adapting to their specific needs in terms of prices, products, services and formats. It is the place where all consumers can find answers, promoting the idea that no one needs to adapt to what is available, because the brand already adapts to each consumer, offering customer empowerment and personalization.\r\n\r\nCrosscutting messages such as \u201cContinente is the place for all prices\u201d, \u201cContinente is the place for all solutions\u201d and \u201cContinente is the place of all options\u201d, communicate the diversity of the brand\u2019s offering, reinforcing that Continente belongs to everyone.\r\n\r\nThe new strategy is anchored in four fundamental pillars: Price, Value &amp; Variety, Quality and Responsibility. These pillars make up a comprehensive plan that reflects the essential elements of Continente\u2019s value proposition, relying on innovation as a transversal characteristic. Innovation is a constant in all the messages that will be shared throughout the year, which highlights Continente\u2019s commitment to always being at the forefront of consumer expectations and offering distinct and personalized experiences.\r\n\r\nFilipa Appleton, Head of Brand &amp; Marketing at Continente, states \u201c<em>Continente\u2019s new communication platform represents more than a strategic evolution; it is a direct response to our consumers\u2019 desires, offering a personalized and inclusive experience that speaks directly to each family. Continente reinforces its commitment to remaining close to consumers, presenting not only products and services that meet their needs, but also communication that resonates with their expectations and aspirations<\/em>.\u201d\r\n\r\nThe new communication strategy counts on the collaboration of Gabriela Barros, an actor recognized for her versatility, who will personify the brand\u2019s diverse narratives, contributing to an authentic representation of Continente, at different times and platforms.\r\n\r\n&nbsp;\r\n\r\nCampaign images\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"\u00a0 Filipa Appleton, Head of Brand &amp; Marketing at Continente, presented today the brand\u2019s new communication platform, which marks the [&hellip;]","protected":false},"author":19,"featured_media":16379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,240,175],"tags":[],"class_list":["post-16597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-mc-sonae","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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