{"id":16304,"date":"2024-01-29T14:25:25","date_gmt":"2024-01-29T14:25:25","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16304"},"modified":"2024-02-08T14:25:48","modified_gmt":"2024-02-08T14:25:48","slug":"producers-clubs-academy-achieves-7th-edition","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/producers-clubs-academy-achieves-7th-edition\/","title":{"rendered":"PRODUCERS CLUB\u2019S ACADEMY ACHIEVES 7TH EDITION"},"content":{"rendered":"<strong>The 7<sup>th<\/sup> edition of the Continente Producers Club\u2019s Academy (CPC), a training programme focused on innovation, competitiveness and sustainability of national producers, began on January 26<sup>th<\/sup>. The first training, held under the theme \u2018Markets and Companies\u2019, marks the beginning of a seven modules cycle that will last seven months, covering crucial areas of the agro-food sector. This programme is aimed at Continente\u2019s suppliers from the most diverse areas: Fruits and Vegetables, Delicatessen and Cheese, Meat, Bakery and Pastry, Wines, Eggs, Olive Oil, Honey and Jams, Fish and Seafood, Milk and Derivatives and Take Away.<\/strong>\r\n\r\nDuring the seven months of training, MC staff, several guests and a group of researchers, who form the CPC Scientific Council and who will share technical knowledge and best international practices, will accompany participants. Participants will have access to theoretical and practical sessions, including the \u2018Design Thinking\u2019 methodology, with a view to stimulating innovation and market vision.\r\n\r\nAt the edition\u2019s end, each participant is invited to present an innovation project, counting on the support, throughout the program, of MC\u2019s Innovation Department.\r\n\r\nThe first module included the participation of several experts such as Lu\u00eds Cardeal, from MC\u2019s Innovation Department, Frederico Mota, MC\u2019s Public Affairs, Sofia Catrau, from MC\u2019s Sustainability Department, Marlos Silva, from MC\u2019s Innovation Department, and Paulo Vieira, from the Improve Our Work Department \u2013 \u200b\u200bMC, and also the guest speaker, Professor Tiago Domingos, from the Higher Technical Institute, University of Lisbon.\r\n\r\n<strong>Ondina Afonso, President of the CPC<\/strong>, states, \u201c<em>This programme aims to accelerate the incorporation of knowledge, providing producers with a comprehensive understanding of current issues in the areas in which they operate. The Continente Producers Club\u2019s Academy transmits strategic knowledge, which strengthens the competitiveness of producers through the differentiation and innovation of their products. MC increasingly wants to contribute to making its partners more competitive and sustainable.<\/em>\u201d\r\n\r\nThe Continente Producers Club\u2019s Academy is a training programme developed specifically for the Club\u2019s members, with the aim of reinforcing their knowledge of the various areas of the supply chain, making them more competitive and aware of current Retail issues, accelerating innovation, competitiveness and sustainability processes.\r\n\r\nLaunched in 2017, the Academy already has more than 50 innovation projects presented, including new products and concepts aligned with current production and consumption trends, as well as 10 producers distinguished with the CPC Innovation Award.","protected":false},"excerpt":{"rendered":"The 7th edition of the Continente Producers Club\u2019s Academy (CPC), a training programme focused on innovation, competitiveness and sustainability of [&hellip;]","protected":false},"author":19,"featured_media":16211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188,209,158,240,175,196],"tags":[],"class_list":["post-16304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clube-de-produtores","category-community","category-continente-en","category-mc-sonae","category-news","category-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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