{"id":16301,"date":"2024-01-09T12:43:49","date_gmt":"2024-01-09T12:43:49","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16301"},"modified":"2024-02-08T12:45:32","modified_gmt":"2024-02-08T12:45:32","slug":"in-2023-families-saved-more-than-323-million-euros","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/in-2023-families-saved-more-than-323-million-euros\/","title":{"rendered":"IN 2023 FAMILIES SAVED MORE THAN 323 MILLION EUROS"},"content":{"rendered":"<strong>The Continente Card surprises its customers once again with a unique and personalized experience. The \u2018Recipe of the Year\u2019 campaign presents an innovative and pioneering summary of each family\u2019s previous year, highlighting their purchases, favourite products and savings throughout 2023.<\/strong>\r\n\r\nIn 2023, the more than 4.2 million families, which are Continente Card holders, saved 323 million euros. The \u2018Recipe of the Year\u2019 campaign stands out as a milestone in the innovation trajectory of the loyalty programme and can be accessed directly through the Continente Card App.\r\n\r\nIn partnership with \u2018Fuel\u2019, \u2018Innovagency\u2019, \u2018Proud\u2019 and \u2018Trix\u2019, this year\u2019s edition goes further. \u2018The Recipe of the Year\u2019 is presented through a film starring the charismatic Joana Barrios. This film, which doesn\u2019t just reveal the usual statistics, creates a unique experience, where the comedian transforms the year\u2019s summary into a fun and unforgettable experience.\r\n\r\nInnovation has always been an integral part of Continente Card\u2019s DNA, which was a pioneer in digitalization and the use of technological developments. Started in 2022, this Continente Card campaign has proven to be a success. The previous edition of the campaign, called \u2018Year in Review\u2019, was awarded Gold in the new Data Driven category of the Efficacy Awards.\r\n\r\n\u201c<em>The recognition from our customers and the award we conquered last year motivated us to raise the bar. We want each user to feel truly special when receiving their personalized summary, celebrating not only their purchases, but also the moments lived and the savings achieved with the Continente Card<\/em>\u201d, states Rui Rocha, Head of Continente Card Loyalty Programme.\r\n\r\nContinente Card is the largest discount card in the country and can currently be used in more than two thousand points of sale, with exclusive discounts at Continente, Galp, Wells, MO, Meu Super, Zippy, Bagga, note!, ZU, Pizza Hut, Pans&amp;Company, KFC, Pasta Caff\u00e9, Miit, SOL, TacoBell, Home Story, Booking.com and TAP.\r\n\r\n<strong><em>Campaign link<\/em><\/strong>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"The Continente Card surprises its customers once again with a unique and personalized experience. The \u2018Recipe of the Year\u2019 campaign [&hellip;]","protected":false},"author":19,"featured_media":16094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,207,240,175],"tags":[],"class_list":["post-16301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-continente-en-2","category-mc-sonae","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IN 2023 FAMILIES SAVED MORE THAN 323 MILLION EUROS - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/in-2023-families-saved-more-than-323-million-euros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN 2023 FAMILIES SAVED MORE THAN 323 MILLION EUROS - MC\" \/>\n<meta property=\"og:description\" content=\"The Continente Card surprises its customers once again with a unique and personalized experience. 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