{"id":16088,"date":"2023-12-26T10:03:59","date_gmt":"2023-12-26T10:03:59","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16088"},"modified":"2024-01-09T10:05:41","modified_gmt":"2024-01-09T10:05:41","slug":"missao-continentes-impact-report-wins-international-award","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/missao-continentes-impact-report-wins-international-award\/","title":{"rendered":"MISS\u00c3O CONTINENTE\u2019S IMPACT REPORT WINS INTERNATIONAL AWARD"},"content":{"rendered":"<strong>Miss\u00e3o Continente\u2019s Impact Report <\/strong><strong>won the European Excellence Awards (EEA) 2023, in the \u2018Annual Report &amp; CSR Report\u2019 category, among 700 applications, being the only Portuguese entity to be distinguished. The European Excellence Awards were created to recognize projects developed in the areas of communication and marketing across Europe.<\/strong>\r\n\r\n<strong>These awards also provide an excellent networking forum for all participants and offer a comprehensive overview of achievements in communication.<\/strong>\r\n\r\nThe \u2018For a brighter tomorrow. AR. Banco Santander\u2019, \u2018The multimedia annual report of K\u00f6inBusiness\u2019, \u00a0the \u2018NRC Group \u2013 Sustainability Report 2022\u2019 and the \u2018Annual Report 2022 Samsung Eletronics Iberia\u2019 reports were also nominated in this category. The winners of the more than 50 categories in competition were announced at an awards ceremony, whose motto was \u2018Marvellous &amp; Magic\u2019 and which took place on December 8<sup>th<\/sup>, at the Wintergarten Variet\u00e9 Theater, in Berlin.\r\n\r\nMC is the first national retail company to launch a social impact report through a detailed analysis of the work carried out by Miss\u00e3o Continente on behalf of communities in 2022. This document presents the results of all the brand\u2019s social responsibility initiatives, detailing its involvement with the community in different aspects, from classic philanthropy to social investment.\r\n\r\n\u201c<em>This is an important recognition for Miss\u00e3o Continente, especially considering that it was the only national entity distinguished by these prestigious European awards. It also gives visibility to the measurement of social impact, an important variant of Miss\u00e3o Continente\u2019s, and all solidarity projects for the benefit of the community, where we want to continue working in the coming years<\/em>\u201d, says N\u00e1dia Reis, Director of Communication and Social Responsibility at Continente.\r\n\r\nThe Impact Report, winner of the \u2018Annual Report &amp; CSR Report\u2019 category, brings together information about the projects supported and promoted in 2022 with a focus on what is common between them &#8211; the changes and the impact &#8211; facilitating communication about the projects and the global investment strategy. Furthermore, it guarantees the transparency of support and monitoring processes, contributing to Miss\u00e3o Continente\u2019s credibility.\r\n\r\nThis report presents relevant quantitative data, which demonstrate the importance of institutions\u2019 involvement with Miss\u00e3o Continente. From this, it is possible to understand that Miss\u00e3o Continente, in the area of social inclusion, impacted 12,492 beneficiaries, through 4,020 consultations provided, 2,499 home visits and the involvement of 26 volunteers. In health, 6,210 people benefited from Miss\u00e3o Continente\u2019s support with 25,676 home visits and 700 volunteers. In the area of education and awareness, Miss\u00e3o Continente impacted, in 2022, 70,704 students, 5,110 beneficiary teachers, from 655 schools in Portugal.\r\n\r\nMiss\u00e3o Continente represents all of Continente\u2019s social responsibility initiatives, acting on the axes of food, people and planet, thus wanting to contribute to a more sustainable future.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"Miss\u00e3o Continente\u2019s Impact Report won the European Excellence Awards (EEA) 2023, in the \u2018Annual Report &amp; CSR Report\u2019 category, among [&hellip;]","protected":false},"author":19,"featured_media":16018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,240,182,175,166,156],"tags":[],"class_list":["post-16088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-mc-sonae","category-missao-continente-news","category-news","category-social-responsability","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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