{"id":16083,"date":"2023-12-19T09:46:09","date_gmt":"2023-12-19T09:46:09","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=16083"},"modified":"2024-01-09T09:49:55","modified_gmt":"2024-01-09T09:49:55","slug":"missao-continente-marks-anniversary-day-in-all-stores-in-the-country","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/missao-continente-marks-anniversary-day-in-all-stores-in-the-country\/","title":{"rendered":"MISS\u00c3O CONTINENTE MARKS ANNIVERSARY DAY IN ALL STORES IN THE COUNTRY"},"content":{"rendered":"<strong>Miss\u00e3o Continente marks its 20<sup>th<\/sup> anniversary tomorrow, December 20<sup>th<\/sup>. In the more than 350 Continente, Continente Modelo and Continente Bom Dia stores, the date will be marked, from 4pm, with the gifting of some Birthday Cake to everyone who wishes to join this celebration. This is also a way for Miss\u00e3o Continente to thank the support provided to causes over the last 20 years.<\/strong>\r\n\r\nDuring this day, Miss\u00e3o Continente also promotes a special broadcast on \u2018TVI\u2019 entitled \u2018A ajuda mora aqui\u2019 (Help lives here). Maria Cerqueira Gomes and Manuel Lu\u00eds Goucha will present the TV programme, which will be broadcast live, between 2:40 pm and 6:00 pm. Several guests, culminating in a final performance by Tony Carreira, will attend the studio. Between 4:00 pm and 4:30 pm, the new Rato store, in Lisbon, will feature a special highlight in the programme, led by Susana Pinto.\r\n\r\nMiss\u00e3o Continente\u2019s 20<sup>th<\/sup> anniversary has been celebrated throughout the year through various initiatives. The \u2018Tour por Todos\u2019 was a special project that promoted 10 intimate concerts with Tony Carreira, close to local communities, celebrating the support of Miss\u00e3o Continente through music and moments of celebration. An exclusive collection of solidarity bags was also launched to support 20 institutions from five different areas: \u2018Childhood and Youth Support\u2019, \u2018Animal Support\u2019, \u2018International Organizations\u2019, \u2018Diversity and Inclusion\u2019 and \u2018Fighting Hunger\u2019, thus trying to diversify the type of institutions supported and address several pressing issues in our society.\r\n\r\nMiss\u00e3o Continente continues its daily work, supporting more than 1,100 institutions, with its food surpluses; the Miss\u00e3o Continente School educational programme, which reaches more than 800 schools, impacting more than 100 thousand students and around 8,000 teachers, between pre-school and Elementary School, raising awareness, from an early age, on consumers and clients of the future so that they can make more balanced and sustainable choices; support for the cause of gender equality, permanently collaborating with the Secretary of State for Citizenship and Equality, through the donation of goods to entities dedicated to this cause; and supporting various local initiatives and projects to address different needs.\r\n\r\nMiss\u00e3o Continente\u2019s \u2018Help lives next door\u2019 Christmas campaign is currently running, which supports around 1,000 local institutions close to the more than 350 Continente stores across the country.\r\n\r\nMiss\u00e3o Continente represents all of Continente\u2019s social responsibility initiatives, operating for 20 years in the areas of food, people and planet, wanting to contribute to a more sustainable future.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"Miss\u00e3o Continente marks its 20th anniversary tomorrow, December 20th. In the more than 350 Continente, Continente Modelo and Continente Bom [&hellip;]","protected":false},"author":19,"featured_media":16025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,158,161,240,175],"tags":[],"class_list":["post-16083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-continente-en","category-continente-mission","category-mc-sonae","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MISS\u00c3O CONTINENTE MARKS ANNIVERSARY DAY IN ALL STORES IN THE COUNTRY - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/missao-continente-marks-anniversary-day-in-all-stores-in-the-country\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MISS\u00c3O CONTINENTE MARKS ANNIVERSARY DAY IN ALL STORES IN THE COUNTRY - MC\" \/>\n<meta property=\"og:description\" content=\"Miss\u00e3o Continente marks its 20th anniversary tomorrow, December 20th. 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