{"id":15374,"date":"2023-09-28T09:36:39","date_gmt":"2023-09-28T09:36:39","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=15374"},"modified":"2023-10-17T09:40:18","modified_gmt":"2023-10-17T09:40:18","slug":"continente-avoided-29-7-million-euros-of-waste","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/","title":{"rendered":"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE"},"content":{"rendered":"In the first half of 2023, Continente avoided 29.7 million euros of waste, of which 14.4 million euros were avoided through product flow acceleration mechanisms and 15.3 million euros avoided through Miss\u00e3o Continente\u2019s surpluses donation program, which reached 1,157 institutions across the country. These results were released as part of the celebrations of International Food Loss and Waste Awareness Day, on September 29<sup>th<\/sup>.\r\n\r\nThe fight against food waste thus plays a central role in Continente\u2019s sustainability agenda, which has several initiatives to accelerate the flow of products and avoid tonnes of waste, offering products in excellent consumption conditions at a more affordable price for the consumer: from pink labels, to \u2018Zer0% Desperd\u00edcio\u2019 Boxes (Zer0% Waste) or \u2018Surprise bags\u2019 resulting from the partnership with Too Good to Go.\r\n\r\nAdditionally, through Miss\u00e3o Continente, in an effort that dates back to 1994, the reuse and redistribution of surpluses is ensured. Currently, all Continente stores have partnerships with various social solidarity and animal support institutions and donations are made daily, throughout the year.\r\n\r\nIn addition to fighting waste in its operations, Continente has committed to action throughout the entire supply chain. In 2022, Continente launched the \u2018Waste Fair\u2019, a platform created by the Continente Producers Club to establish bridges between producers and thus reduce waste upstream. Continente Sele\u00e7\u00e3o\u2019s Alcoba\u00e7a Apple Cider Vinegar is the result of a partnership between 5 apple producer associations from Alcoba\u00e7a, 2 fresh juice producers and an industry partner who launched a value-added product, produced from out-of-calibre fruit that would not be valued to be sold fresh. With the Zero Waste range, under the motto \u201cProducts too good to throw away\u201d, Continente launched, this September, a new range of fruits and vegetables that are out of calibre or have defects, which in no way affect their quality or flavour.\r\n\r\nWith consumers, Continente has launched a series of actions to promote literacy in this matter. Continente was the first retailer, at an Iberian level, to add the \u201cBefore You Waste: Observe, Smell, Taste\u201d seal, from Too Good To Go, to its own private label products. This seal aims to raise awareness of the importance of \u2018saving\u2019 foods with a minimum shelf life date. At Continente Feed was created an area dedicated to Recipes made with Leftovers and without Waste, which helps consumers make the best use of all foods.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"In the first half of 2023, Continente avoided 29.7 million euros of waste, of which 14.4 million euros were avoided [&hellip;]","protected":false},"author":19,"featured_media":15184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,158,180,164,240,175,166],"tags":[],"class_list":["post-15374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-continente-en","category-donatives","category-environment","category-mc-sonae","category-news","category-social-responsability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE - MC\" \/>\n<meta property=\"og:description\" content=\"In the first half of 2023, Continente avoided 29.7 million euros of waste, of which 14.4 million euros were avoided [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-28T09:36:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-17T09:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/09\/Caixa-Ze0Desperdicio-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rita Figueiredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rita Figueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/\"},\"author\":{\"name\":\"Rita Figueiredo\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\"},\"headline\":\"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE\",\"datePublished\":\"2023-09-28T09:36:39+00:00\",\"dateModified\":\"2023-10-17T09:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Caixa-Ze0Desperdicio-1-scaled.jpg\",\"articleSection\":[\"Community\",\"Continente\",\"Donatives\",\"Environment\",\"MC Sonae\",\"News\",\"Social Responsability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/\",\"name\":\"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE - MC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Caixa-Ze0Desperdicio-1-scaled.jpg\",\"datePublished\":\"2023-09-28T09:36:39+00:00\",\"dateModified\":\"2023-10-17T09:40:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Caixa-Ze0Desperdicio-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Caixa-Ze0Desperdicio-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-avoided-29-7-million-euros-of-waste\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"name\":\"SonaeMC\",\"description\":\"L\u00edder do retalho alimentar em Portugal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mc.sonae.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\",\"name\":\"Sonae MC\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Sonae MC\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\",\"name\":\"Rita Figueiredo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g\",\"caption\":\"Rita Figueiredo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE - MC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/","og_locale":"en_US","og_type":"article","og_title":"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE - MC","og_description":"In the first half of 2023, Continente avoided 29.7 million euros of waste, of which 14.4 million euros were avoided [&hellip;]","og_url":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/","og_site_name":"MC","article_published_time":"2023-09-28T09:36:39+00:00","article_modified_time":"2023-10-17T09:40:18+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/09\/Caixa-Ze0Desperdicio-1-scaled.jpg","type":"image\/jpeg"}],"author":"Rita Figueiredo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rita Figueiredo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#article","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/"},"author":{"name":"Rita Figueiredo","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/42e8f51729ceffc681182614a8c86242"},"headline":"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE","datePublished":"2023-09-28T09:36:39+00:00","dateModified":"2023-10-17T09:40:18+00:00","mainEntityOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/"},"wordCount":395,"publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/09\/Caixa-Ze0Desperdicio-1-scaled.jpg","articleSection":["Community","Continente","Donatives","Environment","MC Sonae","News","Social Responsability"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/","url":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/","name":"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE - MC","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#primaryimage"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/09\/Caixa-Ze0Desperdicio-1-scaled.jpg","datePublished":"2023-09-28T09:36:39+00:00","dateModified":"2023-10-17T09:40:18+00:00","breadcrumb":{"@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#primaryimage","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/09\/Caixa-Ze0Desperdicio-1-scaled.jpg","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/09\/Caixa-Ze0Desperdicio-1-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-avoided-29-7-million-euros-of-waste\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mc.sonae.pt\/en\/"},{"@type":"ListItem","position":2,"name":"CONTINENTE AVOIDED 29.7 MILLION EUROS OF WASTE"}]},{"@type":"WebSite","@id":"https:\/\/mc.sonae.pt\/#website","url":"https:\/\/mc.sonae.pt\/","name":"SonaeMC","description":"L\u00edder do retalho alimentar em Portugal","publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mc.sonae.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mc.sonae.pt\/#organization","name":"Sonae MC","url":"https:\/\/mc.sonae.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","width":1,"height":1,"caption":"Sonae MC"},"image":{"@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/42e8f51729ceffc681182614a8c86242","name":"Rita Figueiredo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g","caption":"Rita Figueiredo"}}]}},"_links":{"self":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/15374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/comments?post=15374"}],"version-history":[{"count":0,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/15374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media\/15184"}],"wp:attachment":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media?parent=15374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/categories?post=15374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/tags?post=15374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}