{"id":15350,"date":"2023-08-07T15:03:48","date_gmt":"2023-08-07T15:03:48","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=15350"},"modified":"2023-10-16T15:07:07","modified_gmt":"2023-10-16T15:07:07","slug":"continente-tours-portugal-by-bike","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-tours-portugal-by-bike\/","title":{"rendered":"CONTINENTE TOURS PORTUGAL BY BIKE"},"content":{"rendered":"Between August 9<sup>th<\/sup> and 20<sup>th<\/sup>, for the third consecutive year, Continente joins around 130 cyclists of different nationalities to support the 84<sup>th<\/sup> Tour of Portugal by Bike, one of the sports events most cherished by the Portuguese. With 1,598 km, the route goes through practically every region of mainland Portugal, promoting a passion for sport, unity and team spirit.\r\n\r\nDuring the 84<sup>th<\/sup> Tour of Portugal, the \u2018Continente Caravan\u2019 will be the main stage for brand activation, with a visit to the places of departure and arrival, over the 10 stages, distributing gifts to the most enthusiastic.\r\n\r\nIn order to strengthen engagement and proximity to the public, Continente will promote free and outdoor movie screenings in some of the locations where the Tour of Portugal passes through. Through \u2018Cinema na Pra\u00e7a\u2019, Continente intends to provide good times to the public that follows this important sporting event.\r\n\r\nContinente is, once again, the official sponsor of the yellow jersey, a sign of triumph, as well as a story of conquest, of effort and of overcoming. \u201c<em>For Continente, sport is a way of promoting and celebrating gender equality, tolerance, respect, resilience, the importance of fairplay, nationality and unity, and the Tour of Portugal by Bike is a way of sharing and carrying these values across the country. It is also a way for Continente to disseminate and promote good sustainability practices and to draw attention to the importance of preserving the environment<\/em>,\u201d says Tiago Sim\u00f5es, Marketing Director at Continente.\r\n\r\n<strong>Aug 09 : Prologue<\/strong>, Viseu &#8211; Viseu, 3.6 km (CRI).\r\n\r\n<strong>Aug 10: 1<sup>st<\/sup> Stage<\/strong>, Sangalhos (Anadia) \u2014 Our\u00e9m, 188.5 km.\r\n\r\n<strong>Aug 11: 2<sup>nd<\/sup> Stage<\/strong>, Abrantes \u2014 Vila Franca de Xira, 177.3 km.\r\n\r\n<strong>Aug 12: 3<sup>rd<\/sup> Stage<\/strong>, Sines \u2014 Loul\u00e9, 191.8 km.\r\n\r\n<strong>Aug 13: 4<sup>th<\/sup> Stage<\/strong>, Estremoz \u2014 Castelo Branco, 184.5 km.\r\n\r\n<strong>Aug 14: 5<sup>th<\/sup> Stage<\/strong>, Ma\u00e7\u00e3o \u2014 Torre (Covilh\u00e3), 184.3 km.\r\n\r\n<strong>Aug 15: 6<sup>th<\/sup> Stage<\/strong>, Penamacor \u2014 Guarda, 168.5 km.\r\n\r\nAug 16: Rest Day.\r\n\r\n<strong>Aug 17: 7<sup>th<\/sup> Stage<\/strong>, Torre de Moncorvo \u2014 Larouco (Montalegre), 162.6 km.\r\n\r\n<strong>Aug 18: 8<sup>th<\/sup> Stage<\/strong>, Boticas \u2014 Fafe, 146.7 km.\r\n\r\n<strong>Aug 19: 9<sup>th<\/sup> Stage<\/strong>, Paredes \u2014 Mondim de Basto (Senhora da Gra\u00e7a), 174.5 km.\r\n\r\n<strong>Aug 20: 10<sup>th<\/sup> Stage<\/strong>, Viana do Castelo \u2014 Viana do Castelo, 16.3 km.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"Between August 9th and 20th, for the third consecutive year, Continente joins around 130 cyclists of different nationalities to support [&hellip;]","protected":false},"author":19,"featured_media":14824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,167,240,175],"tags":[],"class_list":["post-15350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-event","category-mc-sonae","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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