{"id":15347,"date":"2023-08-01T11:51:57","date_gmt":"2023-08-01T11:51:57","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=15347"},"modified":"2023-10-16T11:58:24","modified_gmt":"2023-10-16T11:58:24","slug":"continente-joins-liga-portugal-to-bring-families-to-soccer","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-joins-liga-portugal-to-bring-families-to-soccer\/","title":{"rendered":"CONTINENTE JOINS \u2018LIGA PORTUGAL\u2019 TO BRING FAMILIES TO SOCCER"},"content":{"rendered":"<strong>Bringing more families to soccer stadiums is the main goal of both Continente and Liga Portugal, which are coming together, for the first time, in a partnership that integrates a strong communication campaign under the concept \u2013 For the Card!<\/strong>\r\n\r\n<strong><em>Images Link<\/em><\/strong>\r\n\r\nThe partnership runs until 2027 and, starting this season, Continente will be selling tickets for all the \u2018Liga Portugal Betclic\u2019 matches (excluding those that will be held at the FC Porto, SL Benfica, Sporting CP and SC Braga stadiums), the \u2018Liga Portugal Sabseg\u2019 matches (except FC Porto B and SL Benfica B) and the \u2018Allianz CUP\u2019 Final Four matches, with a 50% discount on Continente Card.\r\n\r\nPresenting the campaign and gifting the first ticket to the Portugal League\u2019s president, Pedro Proen\u00e7a, took place today at Continente CascaiShopping, with the presence of Jos\u00e9 Fortunato, MC\u2019s Marketing Manager. Also present were Nuno Gomes, member of the Football Foundation\u2019s board of directors, and Marco Caneira, Portugal League\u2019s ambassador.\r\n\r\nCustomers can buy tickets (limit of 4 per match and per Continente Card) at a selection of Continente stores* and\/or via the Continente Card app, and exchange them at the respective clubs\u2019 box offices, who will be responsible for issuing the tickets for the matches in question. Tickets for the first 8 rounds\u2019 matches can now be purchased.\r\n\r\nThe \u2018Liga Portugal Betclic\u2019 matches featuring the FC Porto, SL Benfica, Sporting CP and SC Braga teams are priced at 20\u20ac and the remaining \u2018Liga Portugal Betclic\u2019 and \u2018Liga Portugal Sabseg\u2019 matches are priced at 5\u20ac. The \u2018Allianz CUP\u2019 Final Four matches are available for 20\u20ac per ticket. All tickets have an additional 50% discount on Continente card.\r\n\r\n\u201c<em>On Continente, we have been living soccer for several years, following the national team, and it has been a privilege to experience the challenges that the team has overcome. Soccer has a meaning far beyond competition and victories. It is a reason for conviviality, for celebration, a great pretext to get together, to be connected and to share emotions. That is why it makes perfect sense for Continente to support the Portugal League. We want to help fill the stadiums, to democratize access to families, and to show this side of soccer, the importance of training, inclusion, equal opportunities, respect, tolerance, fairplay<\/em>\u201d, explains Jos\u00e9 Fortunato, Marketing Manager at MC.\r\n\r\nFor his part, Pedro Proen\u00e7a, Portugal League\u2019s president, stresses \u201c<em>it is a privilege to be associated with another market-leading brand such as Continente. This partnership unequivocally shows another step forward for Professional Football in Portugal, focusing on the relationship with the fans. Brands like Continente share our vision and, above all, our ambition for the growth of Portuguese Professional Football, so it is a pride and an honour to announce this connection, which will boost the return of fans and families to the stadiums, the main objective of the Portugal League for this season, which will take place under the motto Football is You, which symbolizes precisely this commitment to place the Fans at the centre of all decisions. This campaign is another very important step in this regard<\/em>\u201d, stresses the official.\r\n\r\nContinente also becomes an official partner of the Football Foundation and, through Miss\u00e3o Continente, several joint initiatives will be developed with a view to creating a positive social impact among the communities where Continente is located. Throughout each sporting season, several social and solidarity projects will be developed.\r\n\r\nContinente is also an official sponsor of the Portuguese Football Federation, both the Men\u2019s National Football Team and the Under-21 National Team, as well the Women\u2019s National Football Team. Support for the national soccer teams symbolizes the values of Nationality, Unity, Tolerance and Family, which the Continente brand has stood for, for over 37 years.\r\n\r\n<strong><em>*Continente stores selling Portugal League\u2019s tickets:<\/em><\/strong>\r\n\r\nContinente Amadora\r\n\r\nContinente Antas\r\n\r\nContinente Barreiro\r\n\r\nContinente Braga Minho Center\r\n\r\nContinente Braga N. Arcada\r\n\r\nContinente Cascais\r\n\r\nContenente Coimbra F\u00f3rum\r\n\r\nContinente Coimbrashopping\r\n\r\nContinente Colombo\r\n\r\nContinente \u00c9vora\r\n\r\nContinente Gaiashopping\r\n\r\nContinente Guia\r\n\r\nContinente Guimar\u00e3es\r\n\r\nContinente Leiria\r\n\r\nContinente Loul\u00e9\r\n\r\nContinente Santo Ant\u00f3nio dos Cavaleiros\r\n\r\nContinente Loureshopping\r\n\r\nContinente Mafra\r\n\r\nContinente Matosinhos\r\n\r\nContinente Montijo\r\n\r\nContinente Oeiras\r\n\r\nContinente Portim\u00e3o\r\n\r\nContinente Santar\u00e9m\r\n\r\nContinente Seixal\r\n\r\nContinente Tavira G Plaza\r\n\r\nContinente Telheiras\r\n\r\nContinente Vasco da Gama\r\n\r\nContinente Viseu\r\n\r\nContinente Modelo Barcelos\r\n\r\nContinente Modelo Braga\r\n\r\nContinente Modelo Chaves\r\n\r\nContinente Modelo Faj\u00e3 de Baixo (A\u00e7ores)\r\n\r\nContinente Modelo Famalic\u00e3o\r\n\r\nContinente Modelo Faro II\r\n\r\nContinente Modelo Guarda\r\n\r\nContinente Modelo Gulpilhares\r\n\r\nContinente Modelo \u00cdlhavo\r\n\r\nContinente Modelo Lous\u00e3\r\n\r\nContinente Modelo Madeira Shopping\r\n\r\nContinente Modelo Mirandela\r\n\r\nContinente Modelo Moita\r\n\r\nContinente Modelo Oliveira de Az\u00e9meis\r\n\r\nContinente Modelo Pa\u00e7os de Ferreira\r\n\r\nContinente Modelo Penafiel\r\n\r\nContinente Modelo Rio Maior\r\n\r\nContinente Modelo Sintra\r\n\r\nContinente Modelo Santa Maria da Feira\r\n\r\nContinente Modelo Santo Tirso\r\n\r\nContinente Modelo Torres Vedras\r\n\r\nContinente Modelo Vila do Conde\r\n\r\nContinente Modelo Vizela\r\n\r\nContinente Bom Dia Tondela\r\n\r\nContinente Bom Dia Vila Verde","protected":false},"excerpt":{"rendered":"Bringing more families to soccer stadiums is the main goal of both Continente and Liga Portugal, which are coming together, [&hellip;]","protected":false},"author":19,"featured_media":15001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,158,157,240,268,175],"tags":[],"class_list":["post-15347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-continente-en","category-continente-card","category-mc-sonae","category-national-football-team","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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