{"id":15344,"date":"2023-07-26T11:37:58","date_gmt":"2023-07-26T11:37:58","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=15344"},"modified":"2023-10-16T11:41:28","modified_gmt":"2023-10-16T11:41:28","slug":"continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\/","title":{"rendered":"CONTINENTE IS THE FIRST TO ELIMINATE PLASTIC LIDS FROM LIQUID YOGURTS"},"content":{"rendered":"Continente is the first retailer to eliminate plastic lids from its private label liquid yogurts, to ensure the reduction of plastic and prevent them from reaching nature, in particular marine ecosystems, where they are one of the main causes of pollution, but also of animal deaths from ingestion.\r\n\r\n<strong><em>Continente liquid yogurts Images Link<\/em><\/strong>\r\n\r\nPlastic lids are at the top of the plastic waste collected when cleaning beaches because, due to their size and weight, they do not pass the waste sorting stage and are inadvertently diverted from their \u2018route\u2019 of waste management systems.\r\n\r\nThis change, which is already beginning to be visible in stores, will save around 100 tonnes of plastic per year, thus reducing the quantity of this material by 15% in the approximately 69 million bottles of liquid yogurt sold per year.\r\n\r\nIn addition to the elimination of the lids, Continente brand\u2019s yogurts will undergo another change in their packaging: the label will no longer indicate the expiration date under the description \u201cConsume by\u201d, but will from now on show \u201cConsume preferably before\u201d, making the final consumer aware of the fight against food waste.\r\n\r\nAccording to the Ellen MacArthur Foundation\u2019s Global Commitment Report, which annually monitors the common progress of the more than 500 signatories of the New Plastics Economy Global Commitment, MC continues to perform above the retail average when compared to signatories from around the world and from its sector, and has the best result among all retailers operating in Portugal. On the national scene, MC leads the percentage of packaging that is already reusable, recyclable or compostable, and this project reinforces the brand\u2019s commitment.\r\n\r\nIn 2022, the retailer achieved a recyclability rate for its plastic packaging of 80%, representing a growth of 5.3 pp compared to 2021, and the incorporation of 14.1% of recycled raw material (+2.0 pp compared to 2021). Additionally, the brand created an eco-design manual, to guarantee the development, from scratch, of more sustainable and effectively recyclable packaging for its products.","protected":false},"excerpt":{"rendered":"Continente is the first retailer to eliminate plastic lids from its private label liquid yogurts, to ensure the reduction of [&hellip;]","protected":false},"author":19,"featured_media":14817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,164,185,240,175,166],"tags":[],"class_list":["post-15344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-environment","category-innovation","category-mc-sonae","category-news","category-social-responsability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTINENTE IS THE FIRST TO ELIMINATE PLASTIC LIDS FROM LIQUID YOGURTS - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTINENTE IS THE FIRST TO ELIMINATE PLASTIC LIDS FROM LIQUID YOGURTS - MC\" \/>\n<meta property=\"og:description\" content=\"Continente is the first retailer to eliminate plastic lids from its private label liquid yogurts, to ensure the reduction of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T11:37:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T11:41:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/08\/Continente_iogurtes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1477\" \/>\n\t<meta property=\"og:image:height\" content=\"1477\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rita Figueiredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rita Figueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\\\/\"},\"author\":{\"name\":\"Rita Figueiredo\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\"},\"headline\":\"CONTINENTE IS THE FIRST TO ELIMINATE PLASTIC LIDS FROM LIQUID YOGURTS\",\"datePublished\":\"2023-07-26T11:37:58+00:00\",\"dateModified\":\"2023-10-16T11:41:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\\\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Continente_iogurtes.jpg\",\"articleSection\":[\"Continente\",\"Environment\",\"Innovation\",\"MC Sonae\",\"News\",\"Social Responsability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/mc-sonae\\\/continente-is-the-first-to-eliminate-plastic-lids-from-liquid-yogurts\\\/\",\"name\":\"CONTINENTE IS THE FIRST TO ELIMINATE PLASTIC LIDS FROM LIQUID YOGURTS - 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