{"id":15317,"date":"2023-06-12T13:20:40","date_gmt":"2023-06-12T13:20:40","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=15317"},"modified":"2023-10-13T13:24:26","modified_gmt":"2023-10-13T13:24:26","slug":"continente-launches-bom-para-portugal-campaign","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/mc-sonae\/continente-launches-bom-para-portugal-campaign\/","title":{"rendered":"CONTINENTE LAUNCHES \u2018BOM PARA PORTUGAL\u2019 CAMPAIGN"},"content":{"rendered":"<strong>\u201c20 years thinking about others and what is good for Portugal\u201d is the motto of the campaign that Continente presents, to show what it does and will continue to do through Miss\u00e3o Continente, to support the causes and the people who need its contribution.<\/strong>\r\n\r\n<em>Images <\/em><strong><em>+<\/em><\/strong><em> video <strong>Link<\/strong><\/em>\r\n\r\nThe new \u2018Bom Para Portugal\u2019 (Good For Portugal) campaign, created by \u2018Fuel\u2019, is present on television, outdoor and digital and marks Miss\u00e3o Continente\u2019s 20<sup>th<\/sup> anniversary.\r\n\r\nThe purpose of this \u2018Good For Portugal\u2019 campaign is to thank the various communities for the trust that they place in the Continente brand and in Miss\u00e3o Continente\u2019s project, demonstrating what it have developed, but also its daily commitment and support for the causes and people who need its contribution and commitment to continue to fulfil this project.\r\n\r\nThroughout the campaign, the support that Miss\u00e3o Continente has provided over the years has been revealed, such as \u201cmore than 2.7 million meals donated\u201d, \u201cmore than 1.3 million trees planted\u201d, \u201cmore than 42 million tonnes of recycled waste\u201d or \u201cmore than 2,500 schools enrolled in the healthy eating program\u201d, among others.\r\n\r\nThe launch of this campaign coincides with the anniversary of the #BomParaPortugal campaign &#8211; in which Continente promises that \u2018Everything Portugal gives us, we give back\u2019.\r\n\r\nThe first campaign was launched on June 10<sup>th<\/sup>, 2019, thanking customers for the trust that they place in the Continente brand and committing to keep nurturing that connection.\r\n\r\nIn 2020, the focus was on supporting domestic production. In 2021 and 2022, Continente once again reinforced its commitment to Portugal, this time from a sustainability point of view, which is not only environmental, but also social. And in 2023, it highlights Miss\u00e3o Continente\u2019s anniversary and everything it has done and will still do for the benefit of the community.\r\n\r\n<strong>Technical sheet &#8211; \u2018Bom Para Portugal\u2019 2023 Campaign:<\/strong>\r\n\r\nCreative Director: Jo\u00e3o Madeira\r\n\r\nCreative Supervisor: R\u00faben Santos\r\n\r\nWriting: Joao Madeira, Sofia Menezes\r\n\r\nArt Direction: Ruben Santos, Tanja Costa\r\n\r\nProduction Consultants &#8211; Pro (u) d\r\n\r\nProducer: More Maria\r\n\r\nDirector: Jos\u00e9 Pedro Sousa\r\n\r\nPhotography Director: Andr\u00e9 Szankowski\r\n\r\nArt Director: Sofia Pereira\r\n\r\nProps: Rita Ferreira, Pauline Lu\u00eds, David Paredes\r\n\r\nCasting: Quick Casting\r\n\r\nStoryboard: S\u00e9rgio Tavares\r\n\r\nPost Production: Light Films\r\n\r\nSound Studio: Indigo\r\n\r\nCover music: Margarida Pinto","protected":false},"excerpt":{"rendered":"\u201c20 years thinking about others and what is good for Portugal\u201d is the motto of the campaign that Continente presents, [&hellip;]","protected":false},"author":19,"featured_media":14703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,209,158,240,182,175,166],"tags":[],"class_list":["post-15317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-community","category-continente-en","category-mc-sonae","category-missao-continente-news","category-news","category-social-responsability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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