{"id":14450,"date":"2023-05-17T10:09:59","date_gmt":"2023-05-17T10:09:59","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=14450"},"modified":"2023-05-31T10:11:51","modified_gmt":"2023-05-31T10:11:51","slug":"continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\/","title":{"rendered":"CONTINENTE ECO CUSTOMERS SAVE 8 MILLION LITRES OF WATER WITH RECYCLED PAPER"},"content":{"rendered":"<strong>International Recycling Day<\/strong>\r\n\r\nContinente ECO brand\u2019s Customers saved, in 2022, 792,775 kg of wood, 5,781 trees and 8,225,507 litres of water. This is the data obtained from the sale of the Continente ECO brand\u2019s five paper products \u2013 toilet paper, kitchen paper towels and paper napkins \u2013 last year, and disclosed within the scope of the International Recycling Day.\r\n\r\nBased on these positive impacts are 147,441 packages of toilet paper (equivalent to 2.6 million rolls), 183,391 packages of kitchen towel logs (1.4 million rolls) and 124,093 packages of paper napkins.\r\n\r\nContinente ECO is Continente\u2019s brand of ecological products for household cleaning, clothing and paper, which combines environmental sustainability with efficiency and affordable prices. Continente ECO toilet paper was recently distinguished in the \u201cProduct of the Year 2023\u201d awards.\r\n\r\nThe range includes more than 15 references, from paper products &#8211; kitchen towels, napkins, and toilet paper -, to kitchen cleaning &#8211; detergent and grease remover -, laundry cleaning &#8211; detergent -, and home cleaning &#8211; toilet gel , all-purpose cleaner, cleaning cream and window cleaner. These are environmentally friendly products, produced with sustainable raw materials, biodegradable ingredients (detergents and paper) and in packaging made from recycled and recyclable material.\r\n\r\nOne of Continente\u2019s major commitments is to anticipate, by 2025, the ambition defined by the European Union for 2030, that all the brand\u2019s plastic packaging placed on the market is reusable or can be recyclable in an economically efficient way. In addition to the commitment to have all packaging reusable, recyclable or compostable, Continente also assumes the mission of incorporating at least 30% recycled plastic in all packaging that incorporates this material, by 2025.","protected":false},"excerpt":{"rendered":"International Recycling Day Continente ECO brand\u2019s Customers saved, in 2022, 792,775 kg of wood, 5,781 trees and 8,225,507 litres of [&hellip;]","protected":false},"author":19,"featured_media":14358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,175,165],"tags":[],"class_list":["post-14450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-news","category-recycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTINENTE ECO CUSTOMERS SAVE 8 MILLION LITRES OF WATER WITH RECYCLED PAPER - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTINENTE ECO CUSTOMERS SAVE 8 MILLION LITRES OF WATER WITH RECYCLED PAPER - MC\" \/>\n<meta property=\"og:description\" content=\"International Recycling Day Continente ECO brand\u2019s Customers saved, in 2022, 792,775 kg of wood, 5,781 trees and 8,225,507 litres of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/news\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T10:09:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T10:11:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2023\/05\/KV_Eco_Papel_Baixo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2088\" \/>\n\t<meta property=\"og:image:height\" content=\"1411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rita Figueiredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rita Figueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\\\/\"},\"author\":{\"name\":\"Rita Figueiredo\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\"},\"headline\":\"CONTINENTE ECO CUSTOMERS SAVE 8 MILLION LITRES OF WATER WITH RECYCLED PAPER\",\"datePublished\":\"2023-05-17T10:09:59+00:00\",\"dateModified\":\"2023-05-31T10:11:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\\\/\"},\"wordCount\":270,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/KV_Eco_Papel_Baixo.jpg\",\"articleSection\":[\"Continente\",\"News\",\"Recycling\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/continente-eco-customers-save-8-million-litres-of-water-with-recycled-paper\\\/\",\"name\":\"CONTINENTE ECO CUSTOMERS SAVE 8 MILLION LITRES OF WATER WITH RECYCLED PAPER - 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