{"id":14264,"date":"2023-04-27T17:06:43","date_gmt":"2023-04-27T17:06:43","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=14264"},"modified":"2023-05-05T17:10:43","modified_gmt":"2023-05-05T17:10:43","slug":"new-continente-laundry-detergents-more-effective-and-sustainable","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/new-continente-laundry-detergents-more-effective-and-sustainable\/","title":{"rendered":"NEW CONTINENTE LAUNDRY DETERGENTS, MORE EFFECTIVE AND SUSTAINABLE"},"content":{"rendered":"On the 29<sup>th<\/sup> and 30<sup>th<\/sup> of April, customers visiting Continente hypermarkets across the country will receive a sample of the new \u2018Ultimate Power+ Continente\u2019 laundry detergent. This is one of the actions in the campaign to launch this new range by the Continente brand, which stands out for its more innovative and effective formula and its long-lasting fragrance on fabrics.\r\n\r\nAll customers can also benefit from an exclusive 20% discount on \u2018Power+ Continente\u2019 liquid laundry detergents through the flyer that accompanies this sample offer. The new range offers a total of six different detergents, in 40-dose bottles or Savings Pack format (86 doses) and RRPs from \u20ac0.03 per dose.\r\n\r\nThe \u2018Power+\u2019 laundry detergent range was tested, in an independent laboratory, against the 7 most sold brands on the market and the results proved its effectiveness in removing the various types of stains. \u2018Power+ Ultimate\u2019 detergent, in grease stain removal tests &#8211; olive oil, lipstick, motor oil, etc. &#8211; at 30\u00baC, obtained an average of 52.9% against 48.6% (the average of the detergent in second place); on enzymatic stains \u2013 blood, pudding, chocolate, etc. &#8211; at 30\u00baC, it stood out with an average of 61%, against 48.9% (the average of the detergent in second place); and, in oxidizable efficacy tests \u2013tomato, wine, coffee stains, etc. &#8211; at 30\u00baC, it obtained an average of 65.5% against 58% (the average of the detergent in second place).\r\n\r\nThe development of new detergents had, in addition to concerns about innovation and quality, environmental concerns. The ultra-concentrated formula makes it possible to reduce the size of packaging, which translates into annual savings of 20.3 tonnes of plastic (about 129,000 packages saved). These changes reduce the amount of plastic placed on the market by around 18%.\r\n\r\nThe new ultra-concentrated formulas allow for 40 doses in just 2l bottles, which means a smaller ecological footprint. In addition to plastic, it also represents less water and transportation expenses.\r\n\r\n<strong>Power+ Continente Liquid Laundry Detergents:<\/strong>\r\n<ul>\r\n \t<li>Power+ Ultimate Active Cleansing Liquid Detergent 40 doses \u2013 RRP \u20ac5.69<\/li>\r\n \t<li>Power+ Ultimate Active Cleansing Liquid Detergent Savings Pack 86 doses \u2013 RRP \u20ac10.99 | \u20ac9.99<\/li>\r\n \t<li>Power+ Lavender Liquid Detergent 40 doses \u2013 RRP \u20ac4.79<\/li>\r\n \t<li>Power+ Lavender Liquid Detergent Savings Pack 86 doses \u2013 RRP \u20ac9.79<\/li>\r\n \t<li>Power+ Sensitive Aloe Vera Liquid Detergent 40 doses \u2013 RRP \u20ac4.79<\/li>\r\n \t<li>Power+ Sensitive Aloe Vera Liquid Detergent Savings Pack 86 doses \u2013 RRP \u20ac9.79<\/li>\r\n \t<li>Power+ Delicate Clothes Liquid Detergent 66 doses \u2013 RRP \u20ac3.29<\/li>\r\n \t<li>Power+ Delicate Clothes Liquid Detergent 100 doses \u2013 RRP \u20ac3.89<\/li>\r\n \t<li>Power+ Dark Clothes Liquid Detergent 40 doses \u2013 RRP \u20ac5.29<\/li>\r\n \t<li>Power+ Sportswear Liquid Detergent 40 doses \u2013 RRP \u20ac4.99<\/li>\r\n<\/ul>\r\n*Continente stores offering 100 thousand samples of the new Ultimate Power+ detergent:\r\n<ul>\r\n \t<li>Continente Amadora<\/li>\r\n \t<li>Continente Antas<\/li>\r\n \t<li>Continente Arr\u00e1bida<\/li>\r\n \t<li>Continente Aveiro<\/li>\r\n \t<li>Continente Barreiro<\/li>\r\n \t<li>Continente Beja<\/li>\r\n \t<li>Continente Minho Center<\/li>\r\n \t<li>Continente Arcada<\/li>\r\n \t<li>Continente Cascais<\/li>\r\n \t<li>Continente Coimbra Shopping<\/li>\r\n \t<li>Continente Colombo<\/li>\r\n \t<li>Continente Covilh\u00e3<\/li>\r\n \t<li>Continente \u00c9vora<\/li>\r\n \t<li>Continente Forum Coimbra<\/li>\r\n \t<li>Continente Gaia Shopping<\/li>\r\n \t<li>Continente Guia<\/li>\r\n \t<li>Continente Guimar\u00e3es<\/li>\r\n \t<li>Continente Leiria<\/li>\r\n \t<li>Continente Loul\u00e9<\/li>\r\n \t<li>Continente Loures<\/li>\r\n \t<li>Continente Mafra<\/li>\r\n \t<li>Continente Matosinhos<\/li>\r\n \t<li>Continente Maia Shopping<\/li>\r\n \t<li>Continente Maia Jardim<\/li>\r\n \t<li>Continente Montijo<\/li>\r\n \t<li>Continente Oeiras<\/li>\r\n \t<li>Continente Ovar<\/li>\r\n \t<li>Continente Portim\u00e3o I<\/li>\r\n \t<li>Continente Portim\u00e3o II<\/li>\r\n \t<li>Continente Santar\u00e9m<\/li>\r\n \t<li>Continente S\u00e3o Jo\u00e3o da Madeira<\/li>\r\n \t<li>Continente Seixal<\/li>\r\n \t<li>Continente Santo Ant\u00f3nio dos Cavaleiros<\/li>\r\n \t<li>Continente Tavira<\/li>\r\n \t<li>Continente Telheiras<\/li>\r\n \t<li>Continente Torres Novas<\/li>\r\n \t<li>Continente Valongo<\/li>\r\n \t<li>Continente Vasco da Gama<\/li>\r\n \t<li>Continente Viana do Castelo<\/li>\r\n \t<li>Continente Vila Real<\/li>\r\n \t<li>Continente Viseu<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"On the 29th and 30th of April, customers visiting Continente hypermarkets across the country will receive a sample of the [&hellip;]","protected":false},"author":19,"featured_media":14214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,185,175],"tags":[],"class_list":["post-14264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-innovation","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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