{"id":14035,"date":"2023-03-09T12:29:25","date_gmt":"2023-03-09T12:29:25","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=14035"},"modified":"2023-03-20T12:31:19","modified_gmt":"2023-03-20T12:31:19","slug":"missao-continente-marks-its-20-years-with-a-solidarity-tour","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-marks-its-20-years-with-a-solidarity-tour\/","title":{"rendered":"MISS\u00c3O CONTINENTE MARKS ITS 20 YEARS WITH A SOLIDARITY TOUR"},"content":{"rendered":"<strong>To celebrate <a href=\"https:\/\/missao.continente.pt\/iniciativas\/20-anos\/\">20 years<\/a> of support and connection to the community, Miss\u00e3o Continente will promote 10 solidarity concerts featuring Tony Carreira. The \u2018Tour por Todos\u2019 (Tour for All) will be going from north to south of the country until the end of the year. Half of the amount of each sold ticket reverts to the Sara Carreira Association and the other half to a local institution.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tLdkvE3zts8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nVila Nova de Gaia will be the first city to host the \u2018Tour por Todos\u2019, on March 18<sup>th<\/sup>, at Gaia\u2019s Municipal Pavilion. Tickets are available for sale at the Continente Gaia Shopping and Continente Modelo Gulpilhares stores, for a single price of 15 euros. The local institution supported is the Carvalhos\u2019 Juvenile Home.\r\n\r\nGaia, Moita, Lous\u00e3, Mirandela, Guarda, Torres Novas, \u00cdlhavo, Sintra, Faro and Amarante are the cities where the \u2018Tour por Todos\u2019 will pass through, with intimate concerts, with the aim of creating a close and familiar relationship between the public and the artist who has kept, for several years, a close connection with Miss\u00e3o Continente.\r\n\r\nTiago Sim\u00f5es, Marketing Director at MC, explains: \u201c<em>Miss\u00e3o Continente has embraced many causes for 20 years, contributing positively to the well-being of the community. Music is a way for us to be together and celebrate this special moment. The \u2018Tour por Todos\u2019 seeks this celebration, very close to the People, and with an artist who has been with us forever.<\/em>\u201d\r\n\r\nAs part of these celebrations, Tony Carreira also participates in the recording of Miss\u00e3o Continente\u2019s anthem, which was originally released by the artist in 2016, and which now features several employees from Continente stores across the country. \u201c<em>We all are Miss\u00e3o Continente, especially our People, who are in charge of stores and warehouses, doing their best every day.<\/em><em> Participating in Miss\u00e3o Continente\u2019s anthem represents all our values \u200b\u200band actions over these 20 years<\/em>\u201d, adds Tiago Sim\u00f5es.\r\n\r\nIn addition to the \u2018Tour por Todos\u2019, Miss\u00e3o Continente will continue its projects in 2023, such as providing daily support to more than 1,100 institutions, with its surplus food; the Miss\u00e3o Continente School educational program, which reaches 620 schools and impacts more than 70,000 pre-school and elementary school students, intervening directly with the future consumers and customers; supporting the gender equality cause, by permanently collaborating with the Secretary of State for Citizenship and Equality and through the donation of goods to entities dedicated to this cause; and supporting several local initiatives and projects to address different needs.\r\n\r\nMiss\u00e3o Continente represents all of Continente\u2019s social responsibility initiatives, such as Community Support, Inclusive Development and Environmental Citizenship, thus wanting to contribute to a more sustainable future.","protected":false},"excerpt":{"rendered":"To celebrate 20 years of support and connection to the community, Miss\u00e3o Continente will promote 10 solidarity concerts featuring Tony [&hellip;]","protected":false},"author":19,"featured_media":13981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,175],"tags":[],"class_list":["post-14035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-missao-continente-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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