{"id":13923,"date":"2023-02-13T13:02:18","date_gmt":"2023-02-13T13:02:18","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=13923"},"modified":"2023-02-17T13:07:24","modified_gmt":"2023-02-17T13:07:24","slug":"continente-walks-side-by-side-with-the-portuguese","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-walks-side-by-side-with-the-portuguese\/","title":{"rendered":"CONTINENTE WALKS SIDE BY SIDE WITH THE PORTUGUESE"},"content":{"rendered":"<strong>\u201cWhen we walk side by side, no one is left behind\u201d marks Continente\u2019s first institutional <\/strong>campaign<strong>\u2019s signature in 2023, which shows the brand\u2019s commitment to remaining alongside families, always presenting low prices, promotions, coupons, the widest variety of products, the best fresh products and everything that the Portuguese recognize in the brand.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SgbAoQHvh08\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nCreated by Fuel, the multimedia campaign follows the journey of two people who walk side by side, over the course of a day, taking the same route towards a Continente store. The protagonists are a customer and an employee and, together, they symbolize the brand\u2019s commitment to always being by the Portuguese families\u2019 side.\r\n\r\nTiago Sim\u00f5es, Marketing Director at Continente, says that: \u201c<em>the current economic context represents a huge challenge for Portuguese families. The decrease in disposable income, caused by inflation and the increase in interest rates, is having a strong impact on household consumption decisions, namely the purchase of food products. Our aim, through this campaign, is to show that Continente has been present in the lives of the Portuguese every day and that remains by their side, always<\/em>\u201d.\r\n\r\nThe campaign\u2019s second phase begins with the offer of a 15% discount on Continente Card coupon, to be used throughout the store. Through these campaign actions, the Continente brand demonstrates, once again, that it remains mindful to consumers and that it seeks to provide conditions that ease and improve their lives, not forgetting the impact of its activity.\r\n\r\n&nbsp;\r\n\r\n<strong>Datasheet\r\n<\/strong>Creative Direction Agency :: FUEL Publicidade\r\nProduction Consulting :: Pro(u)d\r\nAudio-visual Producer :: More Maria\r\nDirected by :: Jos\u00e9 Pedro Sousa","protected":false},"excerpt":{"rendered":"\u201cWhen we walk side by side, no one is left behind\u201d marks Continente\u2019s first institutional campaign\u2019s signature in 2023, which [&hellip;]","protected":false},"author":19,"featured_media":13907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,154,175],"tags":[],"class_list":["post-13923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-institutional","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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