{"id":13874,"date":"2023-01-31T16:32:55","date_gmt":"2023-01-31T16:32:55","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=13874"},"modified":"2023-02-03T16:36:18","modified_gmt":"2023-02-03T16:36:18","slug":"bom-para-a-madeira-campaign","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/bom-para-a-madeira-campaign\/","title":{"rendered":"\u2018BOM PARA A MADEIRA\u2019 CAMPAIGN"},"content":{"rendered":"<strong>#BomParaAMadeira (Good for Madeira) is the signature for the new multimedia campaign that Continente is developing in the region, as a way of celebrating MC\u2019s activity in the Islands and bringing the brand closer to all Madeirans.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uHmSTPckjqY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe campaign, signed by Fuel, identifies the Continente stores\u2019 pillars in Madeira: regional products, represented by Jorge Gon\u00e7alves, Calheta\u2019s tomato and cucumber supplier; the employees, such as Ana Maria, the oldest in Madeira, who has been with the company for almost 30 years; and social responsibility, where F\u00e1tima Aveiro, Madeira\u2019s Food Bank President, represents the daily support that the 15 stores in the region provide to various social institutions. Customers in the region will be able to benefit from various local activations throughout the year, in the region\u2019 stores, and, in mainland Portugal, with Madeiran products.\r\n\r\nThe Continente brand has been present in Madeira since 1996 and currently promotes 1100 jobs with the support of 80 local producers who supply the stores. In the region, Continente supports 36 social institutions on a daily basis.\r\n\r\nContinente Online arrived in Funchal last year, providing Click&amp;Go and HomeDelivery services, so that customers can make their online purchases in a comfortable, fast and safe way, and that they can also take advantage of the various promotions throughout the year.\r\n\r\nThis is yet another of Continente\u2019s commitments in the region, after the CEO, Lu\u00eds Moutinho, announced his intention of opening more spaces in the archipelago and remodelling some of the existing stores, with works worth 7 million euros.\r\n\r\n&nbsp;\r\n\r\n<strong>Datasheet<\/strong>\r\n\r\nCreative Agency &#8211; FUEL\r\n\r\nCreative Director &#8211; Jo\u00e3o Madeira\r\n\r\nCreative Supervisors &#8211; Rita Carmo and Ruben Santos\r\n\r\nEditor \u2013 Joana Cavaleiro\r\n\r\nArt Director \u2013 Ana Carvalho\r\n\r\nGroup Director \u2013 Tita Martins\r\n\r\nProduction Consultants &#8211; Pro(u)d\r\n\r\nProducer &#8211; CREART\r\n\r\nDirector &#8211; Carlos Melim\r\n\r\nDirector of Photography &#8211; M\u00e1rio Ferronha\r\n\r\nPhotographer &#8211; Nuno Rodrigues\r\n\r\nExecutive Producer &#8211; M\u00f3nica Diniz\r\n\r\nProduction Direction &#8211; Dalila Caldeira\r\n\r\nProduction &#8211; Mafalda Melim\r\n\r\nImage Assistant &#8211; Alexis Tom\u00e9\r\n\r\nCamera Operator &#8211; Roberto Assis\r\n\r\nSound Director &#8211; S\u00e9rgio Botelho\r\n\r\nArt Direction &#8211; Alicia Camacho\r\n\r\nStylist &#8211; Andr\u00e9 Pereira\r\n\r\nMakeup artist &#8211; Cl\u00e1udia Sousa\r\n\r\nPost-Production &#8211; Carlos Melim\r\n\r\nOriginal Music &#8211; Pedro Macedo Camacho","protected":false},"excerpt":{"rendered":"#BomParaAMadeira (Good for Madeira) is the signature for the new multimedia campaign that Continente is developing in the region, as [&hellip;]","protected":false},"author":19,"featured_media":13846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,175],"tags":[],"class_list":["post-13874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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