{"id":13425,"date":"2022-11-15T11:20:14","date_gmt":"2022-11-15T11:20:14","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=13425"},"modified":"2022-11-16T11:28:36","modified_gmt":"2022-11-16T11:28:36","slug":"bea-world-continente-is-the-only-portuguese-brand-among-the-finalists","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/bea-world-continente-is-the-only-portuguese-brand-among-the-finalists\/","title":{"rendered":"BEA WORLD: CONTINENTE IS THE ONLY PORTUGUESE BRAND AMONG THE FINALISTS"},"content":{"rendered":"<strong>Continente is the only national brand among the finalists of the 2022 edition of \u2018Bea World\u2019, the main international events\u2019 festival in which the best of creativity and innovation in the industry worldwide is distinguished. The national retailer\u2019s nomination is for its \u2018Continente Food Festival\u2019 (in the \u2018Festival and Own Events\u2019 and \u2018Proprietary Format\u2019 categories) and \u2018Rock Kitchen\u2019 (in the \u2018Brand Activation\u2019 category).<\/strong>\r\n\r\n\u2018Expanding World\u2019 (Continente Food Festival) and \u2018Big Fish\u2019 (Rock Kitchen) are Continente\u2019s partner agencies, responsible for the brand activations that took place this summer. The awards for the 2022 edition of \u2018BEA World\u2019 will be handed out in Rome on November 26<sup>th<\/sup>.\r\n\r\nFor N\u00e1dia Reis, Communication and Brand Activation Director at Continente \u201c<em>being among the Bea World Festival\u2019s finalists is already a cause for celebration for we are competing with the best international events around the world. We have complete confidence in our partners \u2013 \u2018Expanding World\u2019 and \u2018Big Fish\u2019 \u2013 and recognition for the teams\u2019 work at the Continente Food Festival and at Rock Kitchen. These events marked Continente\u2019s return to face-to-face formats after the pandemic. We wanted to highlight this comeback in a big way to celebrate and surprise our customers and partners, so, it is very special for us being recognized in this international shortlist<\/em>\u201d.\r\n\r\nContinente Food Festival\u2019s 4<sup>th<\/sup> Edition took place in Porto\u2019s City Park, on the 9<sup>th<\/sup> and 10<sup>th<\/sup> of July, and brought together more than 500 thousand people in two days of festivities. Through the Food Festival, Continente aims to democratize access to entertainment through music, gastronomy with prestigious Chefs, and provide family moments with the multiple free activities accessible to all.\r\n\r\nWith the motto \u201c<em>Cook. Rock. Help<\/em>.\u201d, Continente\u2019s Rock Kitchen joined hundreds of festival-goers who participated in cooking workshops, making 8 different recipes throughout each day. Using molecular cooking techniques and some less common ingredients, they had the opportunity to learn how to cook recipes using liquid nitrogen and spherification techniques, discover vegan alternatives and have access to other unique gastronomic experiences. For each challenge overcome by visitors, the brand donated a meal to \u2018Refood\u2019. In total, around 800 meals were donated. Rock in Rio Lisboa\u2019s 9<sup>th<\/sup> edition took place on the 18<sup>th<\/sup>, 19<sup>th<\/sup>, 25<sup>th<\/sup> and 26<sup>th<\/sup> of June 2022, at \u2018Parque da Bela Vista\u2019, in Lisbon.","protected":false},"excerpt":{"rendered":"Continente is the only national brand among the finalists of the 2022 edition of \u2018Bea World\u2019, the main international events\u2019 [&hellip;]","protected":false},"author":19,"featured_media":4814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269,251,175,270],"tags":[],"class_list":["post-13425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-continent-food-festival","category-news","category-rock-in-rio-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BEA WORLD: CONTINENTE IS THE ONLY PORTUGUESE BRAND AMONG THE FINALISTS - 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