{"id":13392,"date":"2022-11-09T11:54:36","date_gmt":"2022-11-09T11:54:36","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=13392"},"modified":"2022-11-10T12:13:07","modified_gmt":"2022-11-10T12:13:07","slug":"luccas-neto-is-the-star-of-continentes-toys-campaign","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/luccas-neto-is-the-star-of-continentes-toys-campaign\/","title":{"rendered":"LUCCAS NETO IS THE STAR OF CONTINENTE\u2019S TOYS CAMPAIGN"},"content":{"rendered":"<strong>This year, the biggest children\u2019s youtuber in Brazil, Luccas Neto, joins Popota for a special duet in Continente\u2019s Christmas Toys campaign, which starts today across the country.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/L52OBvnRZrw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe \u2018Luccas Neto\u2019 toy, for sale on Continente, comes to life in this new multimedia campaign, signed by Fuel and produced by Perfect Storm, featuring 3D animation by Glimpse. Together with Popota, the campaign celebrates the magic and enchanted world that only this season can create and spread around children and families.\r\n\r\nWhen the lights go out at the end of the day on a Continente store, magic happens: all the toys come to life and, together with Popota, they welcome the Luccas Neto doll. This is the moment when the musical adventure begins, through the store\u2019s aisles, to the sound of the original song sung by Popota and the Brazilian youtuber because \u201c<strong><em>On Continente is already Christmas<\/em><\/strong>\u201d!\r\n\r\nThe campaign is featured on TV, radio, press, outdoor, stores and in digital media.\r\n<blockquote>\u201c<em>Christmas is always a special season for Continente and for which we work for several months. We want to keep surprising our customers with Christmas campaigns, celebrating this season\u2019s magic and natural enthusiasm, which children always experience with greater intensity. We want to remain by the families\u2019 side, responding to customers\u2019 wishes and be the toy store of choice for all families<\/em>\u201d, explains Tiago Sim\u00f5es, Marketing Director at MC.<\/blockquote>\r\nContinente\u2019s Toys campaign reinforces the brand\u2019s commitment to providing the best savings solutions in the widest range of products, always being close to families, with all the offer in the same place. Continente keeps its discounts campaign running, with direct promotions on specific brands and ranges, until December 24<sup>th<\/sup>.","protected":false},"excerpt":{"rendered":"This year, the biggest children\u2019s youtuber in Brazil, Luccas Neto, joins Popota for a special duet in Continente\u2019s Christmas Toys [&hellip;]","protected":false},"author":19,"featured_media":13373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,220,175,267],"tags":[],"class_list":["post-13392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-christmas","category-news","category-youtube-continente-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LUCCAS NETO IS THE STAR OF CONTINENTE\u2019S TOYS CAMPAIGN - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/luccas-neto-is-the-star-of-continentes-toys-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUCCAS NETO IS THE STAR OF CONTINENTE\u2019S TOYS CAMPAIGN - 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