{"id":13047,"date":"2022-09-12T13:45:01","date_gmt":"2022-09-12T13:45:01","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=13047"},"modified":"2022-09-13T13:47:04","modified_gmt":"2022-09-13T13:47:04","slug":"wells-launches-eco-pure-diapers","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/wells-launches-eco-pure-diapers\/","title":{"rendered":"Wells launches \u2018Eco &#038; Pure\u2019 diapers"},"content":{"rendered":"<strong>Developed with materials of sustainable and ecological origin, the new Wells\u2019 \u2018Eco&amp;Pure\u2019 diapers have a soft coverage, fast absorption and guarantee up to 12 hours of protection.<\/strong>\r\n\r\nWith more than 100 products that follow the different stages of the baby\u2019s development between 0 and 36 months, \u2018<strong>Baby Wells<\/strong>\u2019 now reinforces its hygiene, childcare and infant feeding product range by launching its \u2018<strong>Eco&amp;Pure<\/strong>\u2019 diapers, specially developed for the baby\u2019s sensitive skin and with respect for the environment.\r\n\r\nThe combination of \u2018<strong>XL Tube Technology<\/strong>\u2019, which ensures better pee distribution and rapid absorption, with \u2018<strong>Instant Dry Touch<\/strong>\u2019, which keeps the baby\u2019s skin dry instantly and lastingly, allows for a 2x drier skin and up to 12 hours of protection.\r\n\r\nDeveloped with the baby\u2019s well-being and the planet in mind, these diapers have an inner layer of <strong>100% natural origin<\/strong>, are dermatologically tested, formulated <strong>without the use of chlorine, perfume, natural latex or lotions<\/strong> and are produced with green energy. Their packaging is 100% recycled and recyclable and they are certified by \u2018<strong>OEKO-TEX<\/strong>\u2019, \u2018<strong>FSC<\/strong>\u2019 and \u2018<strong>EU Ecolabel<\/strong>\u2019, which guarantees that they do not include undesirable substances and that they meet strict criteria at all stages of production.\r\n\r\n\u201c<em>Not all diapers are the same, and for that reason we should prioritize the choice of products that respect the increased sensitivity of babies\u2019 skin, as well as their routine needs<\/em>\u201d, explains <strong>Hugo Rodrigues, Paediatrician<\/strong> and author of the \u2018Pediatria Para Todos\u2019 (Paediatrics for All) website. Hugo Rodrigues also adds that \u201c<em>the diaper change is one of the most important routines of the babies\u2019 day and that the skin in this area is very sensitive and subject to various aggressions, therefore, the more natural the products are, the happier the babies will be.<\/em>\u201d\r\n\r\nThe \u2018Eco &amp;Pure\u2019 diapers are also made of breathable materials that allow easy air flow, an <strong>anti-leakage barrier<\/strong> that reinforces the baby\u2019s protection, an <strong>extra soft cover made from 15% organic cotton and soft elastic adhesives<\/strong> that guarantee a perfect fit to the baby\u2019s body.\r\n\r\n<strong>Eduarda Taveira, responsible for Wells\u2019 Private Label and Exclusive Brands<\/strong>, explains that \u201c<em>It is with great pride and enthusiasm that we have expanded our \u2018Baby Wells\u2019 offer, which already has 100 products, and launched such an essential product for the baby\u2019s routine: diapers. We know that we have consumers who are increasingly demanding and concerned with environmental issues, but who do not dismiss product quality and performance. It was with this in mind that we developed the \u2018Eco&amp;Pure\u2019 diapers, a product that guarantees the perfect balance between naturalness, performance and respect for the environment, without neglecting the price, which we know is an extremely important factor for our customers.<\/em>\u201d\r\n<img decoding=\"async\" class=\"aligncenter wp-image-13043 size-full\" src=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1972\" srcset=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-scaled.jpg 2560w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-300x231.jpg 300w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-1024x789.jpg 1024w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-150x116.jpg 150w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-768x592.jpg 768w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-1536x1183.jpg 1536w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/09\/RENDER_FRALDAS_T2_PT_alta-2048x1578.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>","protected":false},"excerpt":{"rendered":"Developed with materials of sustainable and ecological origin, the new Wells\u2019 \u2018Eco&amp;Pure\u2019 diapers have a soft coverage, fast absorption and [&hellip;]","protected":false},"author":19,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,245],"tags":[],"class_list":["post-13047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-wells-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wells launches \u2018Eco &amp; 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