{"id":12805,"date":"2022-08-09T16:27:45","date_gmt":"2022-08-09T16:27:45","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=12805"},"modified":"2023-11-21T12:06:13","modified_gmt":"2023-11-21T12:06:13","slug":"missao-continente-and-ontex-donate-13-thousand-diapers-to-gaias-santa-casa-da-misecordia","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-and-ontex-donate-13-thousand-diapers-to-gaias-santa-casa-da-misecordia\/","title":{"rendered":"13.000 diapers donated to Gaia\u2019s Santa Casa da Miseric\u00f3rdia"},"content":{"rendered":"<strong>As part of the \u2018First Steps\u2019 project, Vila Nova de Gaia\u2019s Santa Casa da Miseric\u00f3rdia\u2019s (Holy House of Mercy) maternal-infant project, Miss\u00e3o Continente and Ontex gifted 13,120 \u2018Continente do Beb\u00e9\u2019 diapers to the institution, in order to respond to the significant increase in requests for help from parents.<\/strong>\r\n\r\nThe \u2018First Steps\u2019 Association is a very important initiative to eliminate inequality at birth, which we know compromises the well-being and rights of children. \u201c<em>Together with Miss\u00e3o Continente, we have ensured that more families start this phase of their lives with conditions and resources for a more dignified and positive parenting, as all children deserve<\/em>\u201d, says Manuela Neves from the Entrepreneurship and Social Innovation area at \u2018Miseric\u00f3rdia de Gaia\u2019.\r\n\r\nN\u00e1dia Reis, Communication and Social Responsibility Director at Continente, adds that \u201c<em>Miss\u00e3o Continente aims to create a positive impact on communities and contribute to a happier and more sustainable future for all, so we could not stand idly by in the face of this situation. It is gratifying to know that we have partners aligned with our vision and that we can count on \u2018Ontex\u2019 to support these families as they begin such an important and challenging phase of their lives<\/em>\u201d. And it is \u201c<em>with great pride that \u2018Ontex\u2019 provides its support to those who need it the most in Portugal and in the world, to help deal with the changes that are emerging in the lives of families. Since the beginning of 2022, \u2018Ontex\u2019 has already donated more than 1 million and 200 products<\/em>\u201d, says Hugo Oliveira, \u2018Ontex\u2019 official.\r\n\r\nThis project is supported by Miss\u00e3o Continente, whose axes of action include encouraging a healthy diet and lifestyle, investing in social impact projects that transform and improve the lives of the most vulnerable people, and acting together with communities, helping them grow, be more sustainable and respond to social and environmental challenges.\r\n\r\nPromoting quality health and reducing inequalities are some of the sustainable development goals proposed by the United Nations (UN) to which Miss\u00e3o Continente intends to contribute with this initiative.","protected":false},"excerpt":{"rendered":"As part of the \u2018First Steps\u2019 project, Vila Nova de Gaia\u2019s Santa Casa da Miseric\u00f3rdia\u2019s (Holy House of Mercy) maternal-infant [&hellip;]","protected":false},"author":19,"featured_media":11008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,175,166],"tags":[],"class_list":["post-12805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-missao-continente-news","category-news","category-social-responsability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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