{"id":12780,"date":"2022-08-04T15:47:59","date_gmt":"2022-08-04T15:47:59","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=12780"},"modified":"2023-11-17T14:50:53","modified_gmt":"2023-11-17T14:50:53","slug":"e110-million-project-approved-to-transform-the-portuguese-agrifood-sector","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/e110-million-project-approved-to-transform-the-portuguese-agrifood-sector\/","title":{"rendered":"\u20ac110 million project was approved to transform the agrifood sector"},"content":{"rendered":"<strong>The \u2018VIIAFOOD\u2019 project was recently approved, within the scope of the Recovery and Resilience Programme, to boost the transformation of the Portuguese food sector and increase the competitiveness of national companies. The consortium, made up of around 50 entities, including companies, laboratories and associations in the sector, is led by MC and coordinated by \u2018PortugalFoods\u2019. It promises to develop more than 130 new products, services and processes by 2025, in line with national and international trends on healthy eating and sustainability.<\/strong>\r\n\r\n\u2018VIIAFOOD\u2019 represents a global investment of around 110 million euros, of which around 50% is financed under the Recovery and Resilience Programme\u2018s \u201cMobilizing Agendas for Corporate Innovation\u201d and the remaining 50% by the companies involved.\r\n\r\n\u201c<em>Our country has unique resources and conditions that we cannot waste. With \u2018VIIAFOOD\u2019 we want to raise the Portuguese agri-food sector to a higher level, in which our companies are able to intervene in foreign markets in a competent way and with strong arguments. There are business areas to explore and opportunities for improvement in the way we produce and deliver products to customers, which we have to secure. This is a project to boost the national economy<\/em>\u201d explains Jos\u00e9 Fortunato, Administrator at MC, the leading company in the consortium.\r\n\r\nThrough the research and development of new products and the improvement of production processes through new technologies, the developments obtained will contribute to promoting a healthier and more sustainable diet, in line with global nutrition and sustainability trends, as well as to training this sector of the Portuguese economy, increasing its international competitiveness.\r\n\r\nAccording to Am\u00e2ndio Santos, Chairman of the Board of Directors at PortugalFoods, \u201c<em>the \u2018VIIAFOOD\u2019 Innovation Pact is, without a doubt, the biggest movement in the Portuguese agri-food sector. With a strong investment by the companies, advocating a more competitive, more digitized and more sustainable sector, this initiative will help to accelerate the recovery and increase the resilience of national industry, which is the main objective of the investments and support under the Recovery and Resilience Programme. As the food sector is a pillar of the national economy, due to its weight in terms of turnover and exports, it is also essential in the lives of Portuguese families, thus we aim of having the consumer closer, in the validation of the industry\u2019s bets, and of the foreseen developments, with the national scientific and technological system\u2019s entity partners.<\/em>\u201d\r\n\r\nIn all, 29 companies from different areas of activity in the food sector and 20 entities from the National Scientific System as well as sector Associations and collaborative laboratories, with expertise in the R&amp;D fields applied to the food sector, are involved.\r\n\r\nThe public ceremony for the funding approval took place on July 23<sup>rd<\/sup>, in Lisbon, and was attended by the Prime Minister, Ant\u00f3nio Costa, the Minister of Health, Marta Temido, the Minister of Economy and the Sea, Ant\u00f3nio Costa Silva and the Minist","protected":false},"excerpt":{"rendered":"The \u2018VIIAFOOD\u2019 project was recently approved, within the scope of the Recovery and Resilience Programme, to boost the transformation of [&hellip;]","protected":false},"author":19,"featured_media":12776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240,175],"tags":[],"class_list":["post-12780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mc-sonae","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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