{"id":12574,"date":"2022-06-21T13:39:48","date_gmt":"2022-06-21T13:39:48","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=12574"},"modified":"2022-06-21T13:42:41","modified_gmt":"2022-06-21T13:42:41","slug":"continente-card-app-benefits-are-the-new-campaigns-focus","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-card-app-benefits-are-the-new-campaigns-focus\/","title":{"rendered":"CONTINENTE CARD APP BENEFITS ARE THE NEW CAMPAIGN\u2019S FOCUS"},"content":{"rendered":"<strong><em>\u201cCan\u2019t go without saving? Save even more with the Continente Card App\u201d<\/em> is the concept of the brand\u2019s new campaign, which aims to demonstrate its loyalty card\u2019s numerous benefits. <a href=\"https:\/\/www.cartaocontinente.pt\/\">Continente Card<\/a> already has around 4 million families taking advantage of its benefits and 1.5 million customers using the respective app.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6IqxG3_BthY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe new Continente Card campaign, created by Fuel, is present on television, radio, outdoors and digital media. This campaign\u2019s main focus is to reinforce the savings benefit in Continente stores and in the stores of hundreds of partners and, at the same time, show the simplicity with which these savings are made available to the customer, in digital form.\r\n\r\nThe Continente Card App is synonymous with utility and convenience, and the new campaign intends to communicate this, through a concept that portrays family situations in which the App is present, with a twist in the roles between parents and children, which gives it a distinguished and cheerful tone.\r\n\r\nThere are three stories in the new campaign, which start from a real and highly relatable insight. Here, teenagers, who are known to spend all their time on their mobile phones, scold their parents for being attached to their screens, for, because of the Continente Card App, adults also don\u2019t put down their phones when it\u2019s time to save, so they don\u2019t miss any discounts.\r\n\r\nThe Continente Card is the Largest Discount Card in the country and can currently be used in more than two thousand points of sale, with exclusive discounts in a wide network of partners, in diversified areas who, like Continente, believe in its added value for Portuguese families. We highlight the exclusive discounts at Continente and Continente Online stores and at partner brands such as: \u2018Galp\u2019, \u2018Wells\u2019, \u2018MO\u2019, \u2018Meu Super\u2019, \u2018Zippy\u2019, \u2018Bagga\u2019, \u2018note!\u2019, \u2018Go Natural\u2019, \u2018ZU\u2019, \u2018Pizza Hut\u2019, \u2018Pans&amp;Company\u2019, \u2018KFC\u2019, \u2018Pasta Caff\u00e9\u2019, \u2018Miit\u2019 , \u2018Burger King\u2019, \u2018SOL\u2019, \u2018TacoBell\u2019, \u2018Home Story\u2019, \u2018Booking.com\u2019 and \u2018TAP Miles &amp; Go\u2019.\r\n\r\nThe Continente Card App, which allows customers to use all the Continente Card\u2019s benefits via mobile phone, allows the recovery of post-purchase coupons and \u2018Continente Pay\u2019 payments.\r\n\r\n<strong><em>Campaign videos \u2013 <a href=\"https:\/\/youtu.be\/6IqxG3_BthY\">link 1<\/a>, <a href=\"https:\/\/youtu.be\/zv7MuqjAswE\">link 2<\/a> and <a href=\"https:\/\/youtu.be\/n70k01_Gf00\">link 3<\/a><\/em><\/strong>\r\n\r\n<strong>\u00a0<\/strong>\r\n\r\n<strong>Datasheet\r\n<\/strong>Agency: Fuel\r\nCreative Director: Jo\u00e3o Madeira da Silva\r\nCreative Supervisors: Rita Carmo and R\u00faben Santos\r\nCopywriter: Joana Cavaleiro\r\nArt Director: Ana Carvalho\r\nAccount Director: Tita Martins\r\nAccount: Madalena Rosa\r\nProduction Consultants &#8211; pro(u)d\r\nPhotography and Post-Production: Frederico Van Zeller\r\nAssistant Photographer: Vasco ASC Monteiro\r\nProducer: el-Hey\r\nDirector: Miguel Coimbra\r\nDoP: Carlos Lopes aka K\u00e1ka\r\nExecutive Producer: Miguel Coimbra\r\nChief Production: Manuel Barbosa\r\nContact: In\u00eas Santos\r\nChief Financial Officer: Ant\u00f3nio Selas\r\n1st Assistant Director: Lu\u00eds Lisboa\r\n2nd Assistant Director: M\u00f3nica Lima\r\n1st Image Assistant: Ant\u00f3nio Ribeiro (Toz\u00e9)\r\n2nd Image Assistant: Jos\u00e9 Pedroso\r\nVideo Assist: Tom\u00e1s Sacramento\r\nSound Director: Jo\u00e3o Gazua\r\nStreaming: Nuno Bou\u00e7a\r\nArt Direction: Carina Gaspar\r\nPropists: Leonor Sousa, Marta Ten\u00f3rio, Marianne Harl\u00e9\r\nPlateau Assistant: Jo\u00e3o Lu\u00eds Almeida\r\nWardrobe: Carolina Queir\u00f3s Machado\r\nWardrobe Assistant: Cristina Homem\r\nMakeUp &amp; Hair: Marija Pavlovich\r\nMakeUp Assistant: Jaime Gomes\r\nProduction Assistant: Gon\u00e7alo Pina\r\nProduction Support: MasterVan Marco Marcelino\r\nCatering: Start Catering\r\nChief Electrician: Ant\u00f3nio Milheiro\r\nChief Engineer: Marco Paulo\r\nPost-Production Image: Musgo Studio\r\nEditing: Sergio Pedro\r\nGrading: Amaral \/ Yellow Color\r\nAudio Post Production: Indigo\r\nMusic: The Great Dane \/ Mikkel Solnado","protected":false},"excerpt":{"rendered":"\u201cCan\u2019t go without saving? Save even more with the Continente Card App\u201d is the concept of the brand\u2019s new campaign, [&hellip;]","protected":false},"author":19,"featured_media":12566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,175],"tags":[],"class_list":["post-12574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-card","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTINENTE CARD APP BENEFITS ARE THE NEW CAMPAIGN\u2019S FOCUS - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/continente-card-app-benefits-are-the-new-campaigns-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTINENTE CARD APP BENEFITS ARE THE NEW CAMPAIGN\u2019S FOCUS - MC\" \/>\n<meta property=\"og:description\" content=\"\u201cCan\u2019t go without saving? 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