{"id":12514,"date":"2022-06-08T17:18:06","date_gmt":"2022-06-08T17:18:06","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=12514"},"modified":"2022-06-08T17:18:06","modified_gmt":"2022-06-08T17:18:06","slug":"continente-is-again-an-environmental-trusted-brand","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-is-again-an-environmental-trusted-brand\/","title":{"rendered":"CONTINENTE IS AGAIN AN \u2018ENVIRONMENTAL TRUSTED BRAND\u2019"},"content":{"rendered":"Continente was distinguished by Portuguese consumers as an \u201cEnvironmental Trusted Brand\u201d, for the 13th<\/sup> consecutive year, in the \u2018Hyper\/Supermarkets\u2019 category, having registered 69% of preferences.<\/strong>\r\n\r\nRecognized as a brand that \u201coperates aiming at the lowest environmental impact from its activity\u201d, \u201cadheres to circular economy projects or ecological footprint compensation programs\u201d and \u201cactively operates in waste recovery\u201d, Continente registered over 57% of the votes, compared to the second most voted brand, thus consolidating the leadership registered in the last 13 years as an \u201cEnvironmental Trusted Brand\u201d.\r\n\r\nIn addition to the tonnes of virgin plastic eliminated (between eliminating plastic considered unnecessary and replacing virgin material with recycled material), the brand also replaced 50 tonnes of low recyclability plastics (such as PVC) with other materials that are easier to recycle (such as PET ) from its products. Currently, more than 74% of the private label\u2019s references are already 100% recyclable.\r\n\r\nAs an active agent in promoting conscious consumption habits, Continente is committed to anticipating, by 2025, the ambition defined by the European Union for 2030, to reduce (or even eliminate when possible) the use of plastic materials of fossil origin, in regard to private label products, ensuring that they all have reusable, recyclable or compostable packaging.\r\n\r\nThe \u201cMarca de Confian\u00e7a Ambiente 2021\u201d (\u201c2021 Environmental Trusted Brand\u201d) seal is included in the “Marcas de Confian\u00e7a” (\u201cTrusted Brands\u201d) study, which is carried out annually by the Reader\u2019s Digest \u2018Selec\u00e7\u00f5es\u2019 magazine and aims to measure the degree of trust that consumers place in the brands. This edition featured a universe of more than 12,000 households surveyed, between September and November 2021, who, as consumers and based on an open question methodology (free and spontaneous response), were asked to mention, from 12 different activity sectors, the brands of their environmental confidence.\r\n\r\n\"\"","protected":false},"excerpt":{"rendered":"Continente was distinguished by Portuguese consumers as an \u201cEnvironmental Trusted Brand\u201d, for the 13th consecutive year, in the \u2018Hyper\/Supermarkets\u2019 category, […]","protected":false},"author":19,"featured_media":12502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,175,156],"tags":[],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-news","category-sustainability"],"yoast_head":"\nCONTINENTE IS AGAIN AN \u2018ENVIRONMENTAL TRUSTED BRAND\u2019 - 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