{"id":12088,"date":"2022-03-15T17:24:26","date_gmt":"2022-03-15T17:24:26","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=12088"},"modified":"2022-03-15T17:27:35","modified_gmt":"2022-03-15T17:27:35","slug":"continente-has-a-unique-weekly-brochure-for-each-customer","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-has-a-unique-weekly-brochure-for-each-customer\/","title":{"rendered":"CONTINENTE HAS A UNIQUE WEEKLY BROCHURE FOR EACH CUSTOMER"},"content":{"rendered":"<strong>\u2018To each customer, their own Continente\u2019 is Continente\u2019s Personalized Brochures multimedia <a href=\"https:\/\/www.youtube.com\/watch?v=eP6VAi42-P0\">campaign<\/a>\u2019s concept, which starts today on TV, radio, digital and across the stores. Launched in pilot mode in 2020, the personalized brochures are now available to all families who are Continente Card users.\r\n<\/strong>\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eP6VAi42-P0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe campaign, which was carried out by Fuel and produced by More Maria, explains Continente\u2019s Personalized Brochures, where only the products that each customer likes and usually buys show up, always at the lowest prices, as if each customer had their own Continente: a supermarket made and thought just for you.\r\n\r\nThe campaign\u2019s film shows a new Continente being built and customers interacting with the foreman in charge of the work, suggesting that this store should only have the aisles and sections for the products they prefer. But, as \u2018To each customer, their own Continente\u2019, opinions differ and there is no consensus.\r\n\r\nTo respond to this desire for personalization, each individual brochure is created featuring the products that the customer usually buys and that are on sale that week, thus displaying the best opportunities. By scanning a QR code, available on all campaign materials, customers can access their Personalized Brochure, provided they have the Continente Card App installed, where the brochure is permanently available (and is updated weekly).\r\n\r\nContinente\u2019s Personalized Brochures were distinguished last month by the \u2018Modern Retail Awards\u2019, in the \u2018<a href=\"https:\/\/www.modernretail.co\/2021-modern-retail-awards-virtual-announcement\/\">Best Personalization Strategy\u2019<\/a> category, which establishes the best that is done worldwide in terms of personalization, and won double \u2018Gold\u2019 in the \u2018Comunica\u00e7\u00e3o Meios &amp; Publicidade 2021\u2019 Awards. Last November, Continente\u2019s Personalized Brochures already had received the \u2018Gold\u2019 award in the \u2018Efficacy Awards\u2019, in the \u2018Distribution and Catering\u2019 category, being distinguished as the best in national retail.\r\n\r\nThis service\u2019s personalization is achieved through the processing of data captured via the Continente Card, as well as the application of Artificial Intelligence and Machine Learning methodologies. The data includes information related to customer purchases, product-level information and the relation between the customer and each product, resulting in a combination of hundreds of variables. Among the main advantages of this personalization are a more organized shopping experience and the added savings possibility, adapted to the real needs of each customer.\r\n\r\nContinente is the leading food retail brand in Portugal, recognized in the dynamism and innovation territories and with a solid path in digital disruption, in line with global trends. In addition to being the first supermarket to sell online in Portugal, in 2001, it was the first European brand in the world to open a store without queues, cashiers or product registration \u2013 Continente Labs.\r\n\r\n<strong>\u2018To each customer, their own Continente\u2019 campaign\u2019s Data sheet:\r\n<\/strong><strong>FUEL\r\n<\/strong>Creative Director: Jo\u00e3o Madeira\r\nCopywriter: Sofia Menezes\r\nArt director: Tanja Costa\r\nProduction Director: Pedro Silva\r\nAccount Director: Tita Martins\r\nAccount Supervisor: Catarina Anacleto\r\n\r\n<strong>\r\nMore Maria\r\n<\/strong>Director: Diana Antunes\r\nDOP: Andr\u00e9 Szankowski\r\nExecutive Producer: Alexandra Dias\r\nProduction Director: Marcia Meireles\r\nAssistant Director: Paulo Rebelo (Bilu)\r\nProduction Manager: Lu\u00eds Gon\u00e7alves\r\nArt Director: Rui Pina\r\nWardrobe: WeareNaev\r\nMakeup: Andy Dyo\r\nImage: Silvia Diogo\r\nLighting: Pedro Gomes\r\nMachinery: Balia\r\nSound: Cyril Santos\r\nPost Production Coordinator: Ricardo Montez\r\nEditor: Julio Lobo\r\nOnline Post Production: M\u00e1rio Gaspar | Light Films\r\nColour Grading: Paulo In\u00eas | Light Films\r\nSound Studio: Indigo\r\nVoiceover: Pedro Acabado","protected":false},"excerpt":{"rendered":"\u2018To each customer, their own Continente\u2019 is Continente\u2019s Personalized Brochures multimedia campaign\u2019s concept, which starts today on TV, radio, digital [&hellip;]","protected":false},"author":19,"featured_media":12087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185,175],"tags":[],"class_list":["post-12088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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