{"id":12005,"date":"2022-02-28T17:20:46","date_gmt":"2022-02-28T17:20:46","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=12005"},"modified":"2022-02-28T17:20:46","modified_gmt":"2022-02-28T17:20:46","slug":"continentes-private-label-represents-e750-million","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continentes-private-label-represents-e750-million\/","title":{"rendered":"CONTINENTE\u2019S PRIVATE LABEL REPRESENTS \u20ac750 MILLION"},"content":{"rendered":"<strong>In 2021, Continente\u2019s Private Label accounted for around 750 million euros, in the food area, registering a growth of more than 20% in the last two years (that is, an additional 125 million euros). To showcase the variety and quality of Continente products, the Private Label Market is taking place in all stores throughout the country, until March 6<sup>th<\/sup>.<\/strong>\r\n\r\nLast year, of the total number of brands in Sonae\u2019s food universe, 99.26% of customers bought our private label. In addition to the items included in the customers\u2019 basic basket, the most sought-after private label products are straciatella yoghurts (liquid and <em>mythos<\/em>) and the Continente exclusive coffee system, which had a repeat purchase rate of over 60% in 2021.\r\n\r\n<img decoding=\"async\" class=\"aligncenter wp-image-11998 size-full\" src=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2022\/02\/Marca-Propria-CNT_ok-scaled-e1646059169913.jpg\" alt=\"\" width=\"1906\" height=\"2560\" \/>\r\n\r\nAccording to T\u00e2nia Lucas, MC\u2019s new Private Label Commercial Director, \u201c<em>Continente has a very close relationship with its customers, and we believe that this is also what allows us to assume the undisputed leadership of the private label market in Portugal.<\/em>\u201d According to the official, of the approximately 360 products launched every year by the brand, \u201c<em>each novelty launched always involves, at least, 60 consumers, who evaluate not only the flavours and textures, but also the name and packaging options. For the \u2018+Prote\u00edna\u2019 range (high protein liquid yogurts), for example, we relied on around 350 tasters who, in addition to choosing the range\u2019s name, image and information highlighted on the packaging, also defined the available flavours and ensure that Continente products are the best evaluated among the rest of the market\u2019s offer. Another example of collaborative development is the \u2018Powered by Plants\u2019 range (vegetarian products), in which customers not only selected the products that make up the range, helped design the packaging with our designers, but also challenged us to develop other products that will arrive to stores this year.<\/em>\u201d\r\n\r\nIn addition to the wide range of nutritionally balanced products, Continente has continuously improved its products\u2019 nutritional composition and seeks to accelerate the transition to a circular economy in plastics, with the involvement of both suppliers and customers. An example of this is \u201c<em>the recent \u2018Fora da Caixa\u2019 (out of the box) initiative (a digital platform hosted on the Continente Responsible Plastic website), where consumers can express their ideas on how to make Continente\u2019s packaging more sustainable, in which we received more than 700 suggestions, in the first month alone, and that we are developing, along with our suppliers, to reach the market in 2022<\/em>\u201d, adds T\u00e2nia Lucas.\r\n\r\nPrivileging national production and long-term partnerships with suppliers are other of Continente\u2019s commitments: two out of three private label products are produced in Portugal, thus contributing decisively to the development and economic sustainability of the Portuguese business fabric.\r\n\r\nThe Continente brand has more than 4,000 product references that are present in the daily lives of Portuguese families, namely through the \u2018Continente\u2019, \u2018Continente Equil\u00edbrio\u2019, \u2018Continente ECO\u2019, \u2018Continente do Beb\u00e9\u2019, \u2018Continente Sele\u00e7\u00e3o\u2019 and \u2018Continente Bio\u2019 ranges.\r\n\r\nSome products featured at the Continente Private Label Market:\r\n<ul>\r\n \t<li>Continente Gourmet Crisps 170g (RRP: \u20ac0.99)<\/li>\r\n \t<li>Continente Cooperative Olive Oil 0.75l (Promotional RRP: \u20ac3.09)<\/li>\r\n \t<li>Continente Nutchoc Biscuits 175g (Promotional RRP: \u20ac1.49)<\/li>\r\n \t<li>Continente Exclusive Coffee System 16 Capsules (promotional RRP: \u20ac3.29)<\/li>\r\n \t<li>Powered by Plants Burgers, Nuggets and Meatballs (from \u20ac2.69)<\/li>\r\n \t<li>Continente toothpaste (from \u20ac0.69)<\/li>\r\n \t<li>Continente Power+ Manual dishwashing detergents 500ml (RRP: \u20ac1.39)<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"In 2021, Continente\u2019s Private Label accounted for around 750 million euros, in the food area, registering a growth of more [&hellip;]","protected":false},"author":19,"featured_media":11998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,175,162],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthy-food","category-news","category-private-label"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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