{"id":11224,"date":"2022-01-10T15:06:20","date_gmt":"2022-01-10T15:06:20","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=11224"},"modified":"2022-01-11T15:19:29","modified_gmt":"2022-01-11T15:19:29","slug":"continente-do-bebe-launches-exclusive-club","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-do-bebe-launches-exclusive-club\/","title":{"rendered":"\u2018CONTINENTE DO BEB\u00c9\u2019 LAUNCHES EXCLUSIVE CLUB"},"content":{"rendered":"The<\/strong> \u2018Continente do Beb\u00e9\u2019 Club<\/a>, launched today, will monitor the several stages of babies\u2019 lives and give exclusive access to Continente Card discounts, news and specific content, created in partnership with specialists, who accompany the babies from birth up to 36 months. Joining is free and accessible to all fathers, mothers and caregivers.<\/strong>\r\n\r\n\u00a0<\/strong>The first 20,000 \u2018Continente do Beb\u00e9\u2019 Club<\/a>\u2019s registrations will receive a welcome kit, consisting of 6 products ranging from food, hygiene and cleaning products for the baby. The \u2018Continente do Beb\u00e9\u2019 Club\u2019s kit can be picked up at any Continente store chosen by parents\/caregivers in mainland Portugal and Madeira.\r\n\r\n\u201c\u2018Continente do Beb\u00e9\u2019 Club is a very special project. When we launched this brand in January 2021, we made a commitment to be by the Portuguese families\u2019 side at all stages of their lives. With the launch of \u2018Continente do Beb\u00e9\u2019 Club, we reinforce this commitment, offering our babies (and parents\/ caregivers) not only the best products and the best care, but also exclusive content with expert advice and tips, exclusive discounts on \u2018Continente do Beb\u00e9\u2019 products and many other surprises to discover as babies grow. For the first 20,000 babies to sign up for this Club, we will offer a welcome kit with several \u2018Continente do Beb\u00e9\u2019 products, ranging from diapers, wipes, hygiene products, porridge, fruit purees and snacks<\/em>\u201d explains Ana Alves, Sonae MC\u2019s Private Label Commercial Director.\r\n\r\nDuring the baby\u2019s first 36 months, parents\/caregivers registered at the \u2018Continente do Beb\u00e9\u2019 Club regularly receive information about their child\u2019s life stage, developed in partnership with specialists in child and paediatric health, from the first hygiene care, food introduction, strategies for the baby\u2019s sleep, among several curiosities of each stage.\r\n\r\nParents\/caregivers also receive exclusive Continente card discounts on \u2018Continente do Beb\u00e9\u2019 brand\u2019s products, also suitable for the different stages of the baby\u2019s growth, and gift coupons so they can try out all the brand\u2019s novelties.\r\n\r\nLaunched in early 2021, \u2018Continente do Beb\u00e9\u2019 is a brand specialized in food, hygiene and cleaning products for babies, designed and adapted to each growth stage, and with all the concerns related to quality, effectiveness, competitive price, taste, safety and sustainability. Last year, the brand surpassed 15 million euros in sales, with more than 850 thousand loyal customers.\r\n\r\n\"\"","protected":false},"excerpt":{"rendered":"The \u2018Continente do Beb\u00e9\u2019 Club, launched today, will monitor the several stages of babies\u2019 lives and give exclusive access to […]","protected":false},"author":19,"featured_media":11220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,175,162],"tags":[],"class_list":["post-11224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-continente-en","category-news","category-private-label"],"yoast_head":"\n\u2018CONTINENTE DO BEB\u00c9\u2019 LAUNCHES EXCLUSIVE CLUB - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/continente-do-bebe-launches-exclusive-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018CONTINENTE DO BEB\u00c9\u2019 LAUNCHES EXCLUSIVE CLUB - 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