{"id":11209,"date":"2021-12-30T15:54:39","date_gmt":"2021-12-30T15:54:39","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=11209"},"modified":"2022-01-04T16:35:59","modified_gmt":"2022-01-04T16:35:59","slug":"new-year-campaign-continente-challenges-the-portuguese-to-dream","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/new-year-campaign-continente-challenges-the-portuguese-to-dream\/","title":{"rendered":"NEW YEAR CAMPAIGN: CONTINENTE CHALLENGES THE PORTUGUESE TO DREAM"},"content":{"rendered":"<strong>\u2018There are no wishes like ours\u2019<\/strong> is the motto of Continente\u2019s new <a href=\"https:\/\/www.youtube.com\/watch?v=VJ1tt5T3ov0\">campaign<\/a>, created for the entry into the new year, which portrays the wishes of 9 people in 9 different films: some want to travel, others want more time with their families, some want to (re)start, others to speed up or slow down. There is even a film with the brand\u2019s wishes, which wants to continue fighting against loneliness and social isolation.\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VJ1tt5T3ov0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe optimistic campaign, created by Fuel, aims to convey a positive message that inspires and motivates the Portuguese to achieve their dreams (even if they don\u2019t match the expectations that others may have), at the time of the year that is most conducive to balances and new resolutions.\r\n\r\nFeatured on television, in stores and online, the campaign addresses New Year\u2019s Eve in a hopeful tone, continuing what Continente has been communicating, with stories in which Portuguese families can see each other again, because \u2018there are no wishes like ours\u2019 and 2022 \u2018is the year to get what you want done\u2019.\r\n\r\n&nbsp;\r\n\r\n<strong>Datasheet<\/strong>\r\n\r\n<strong>Creative Director:<\/strong> Jo\u00e3o Madeira\r\n\r\n<strong>Art Director:<\/strong> Tanja Costa\r\n\r\n<strong>Copywriter:<\/strong> Sofia Menezes\r\n\r\n<strong>Production Director: <\/strong>Pedro Silva\r\n\r\n<strong>Editor:<\/strong> Tiago Filipe Sores\r\n\r\n<strong>Sound: <\/strong>\u00cdndigo\r\n\r\n<strong>Group Account Director: <\/strong>Tita Martins\r\n\r\n<strong>Account Executive:<\/strong> Catarina Anacleto","protected":false},"excerpt":{"rendered":"\u2018There are no wishes like ours\u2019 is the motto of Continente\u2019s new campaign, created for the entry into the new [&hellip;]","protected":false},"author":19,"featured_media":11191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,182,175],"tags":[],"class_list":["post-11209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-missao-continente-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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