{"id":10935,"date":"2021-11-23T12:58:59","date_gmt":"2021-11-23T12:58:59","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=10935"},"modified":"2021-11-24T13:05:27","modified_gmt":"2021-11-24T13:05:27","slug":"on-continente-there-is-no-christmas-like-ours","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/on-continente-there-is-no-christmas-like-ours\/","title":{"rendered":"ON CONTINENTE, \u2018THERE IS NO CHRISTMAS LIKE OURS\u2019"},"content":{"rendered":"<strong>It was with the Christmas \u2018crazes\u2019 in mind, that all families have during this season, that Continente created the \u2018There is no Christmas like ours\u2019 Christmas campaign. The multimedia campaign is on air with the story of a mother-in-law who \u201ctakes\u201d her Christmas to her daughter-in-law&#8217;s house: fried pumpkin cakes, Portuguese queen cake, marble sponge cake, and much, much more.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ofVAW02Rrj8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe campaign, created by Fuel and produced by Krypton, is featured on television, MUPI advertisements, radio, online and in stores and is has a light and relaxed setting, with humour and relaxed stories, so that the Portuguese can relate to the Christmas traditions &#8211; From those who open presents before midnight, to those who open them in the morning; to the mother who can&#8217;t do without taking her fried pumpkin cakes to her son&#8217;s house, or the typical envelope gifted by grandparents; the traditional cod that lasts all week or that cousin that always shows up unannounced. Christmas that is Christmas must have it all, and that is Continente&#8217;s new campaign\u2019s motto.\r\n\r\nFor Tiago Sim\u00f5es, Marketing Director at Sonae MC, \u201c<em>we want to approach the Christmas season in a lighter and more humorous tone, continuing what we have been communicating throughout the year, with fun stories to which Portuguese families can relate to, <\/em><em>because \u2018there is no Christmas like ours<\/em>\u2019\u201d.\r\n\r\n<strong>Datasheet:\r\n<\/strong>Production: Krypton\r\nDirector: Fred Oliveira\r\nExecutive Producers: Jo\u00e3o Vilela \/ Ricardo Estev\u00e3o\r\nProduction Direction: Alexandra Ribeiro \/Ana Ribeiro\r\nDOP: Sergi Gallardo\r\nPost-Production Coordination: Neia Oliveira\r\nEditor: Jos\u00e9 Barreiros\r\nMusic: Pedro Macedo Camacho\r\nSound Studio: Indigo\r\nImage Studio: Lightfilm\r\nCreative Director: Jo\u00e3o Madeira da Silva\r\nCreative Supervisors: Rita Carmo and R\u00faben Santos\r\nEditor: Sofia Menezes\r\nArt Director: Tanja Costa\r\nAccount Director: Tita Martins\r\nAccount: Catarina Anacleto","protected":false},"excerpt":{"rendered":"It was with the Christmas \u2018crazes\u2019 in mind, that all families have during this season, that Continente created the \u2018There [&hellip;]","protected":false},"author":19,"featured_media":10934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,220,175],"tags":[],"class_list":["post-10935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-christmas","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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