{"id":10548,"date":"2021-11-10T14:49:12","date_gmt":"2021-11-10T14:49:12","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=10548"},"modified":"2021-11-11T14:55:01","modified_gmt":"2021-11-11T14:55:01","slug":"continente-launches-mylabel-by-mel-jordao-eyeshadows","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-launches-mylabel-by-mel-jordao-eyeshadows\/","title":{"rendered":"CONTINENTE LAUNCHES \u2018MYLABEL BY MEL JORD\u00c3O\u2019 EYESHADOWS"},"content":{"rendered":"<strong>Influencer and professional makeup artist<\/strong> <strong><a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.instagram.com%2Fp%2FCWEK2qbo9Ma%2F&amp;data=04%7C01%7Carsousa%40sonaemc.com%7Cb2b8873853084ae3a72008d9a43fe6d2%7C5757a8da047746d4bc8ab0feabdcc71a%7C0%7C0%7C637721416637954273%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=Vq0FFqqU2%2BTojjTeHuSuqRQOQELPC8yhlwfDIWMhbvI%3D&amp;reserved=0\">Mel Jord\u00e3o<\/a> joined MyLABEL, Continente\u2019s beauty brand, and developed a limited edition of eyeshadow palettes called &#8216;<em>Lucky&#8217;<\/em>.<\/strong>\r\n\r\nThe two new eyeshadow palettes, available exclusively at Continente stores, were created based on beauty trends and Mel Jord\u00e3o\u2019s knowledge, who not only chose the name, but also followed the entire product development process, from the eyeshadows\u2019 colours to the packaging design, which is differentiating and more sustainable. \u201c<em>Together with MyLABEL I saw the birth of two eyeshadow palettes that I can really relate to, and that brought me so much happiness. The \u2018MyLABEL by Mel Jord\u00e3o\u2019 eyeshadows tell very different stories<\/em>\u201d, says the influencer.\r\n\r\nThe <em>\u2018Lucky n\u00ba1\u2019<\/em> eyeshadow palette was developed in greenish tones, and is inspired by the colour of Mel\u2019s eyes, the same colour as her grandmother\u2019s eyes. The palette meets bolder tastes, with a glitter eyeshadow that allows for finishing off this type of looks.\r\n\r\nThe <em>\u2018Lucky n\u00ba2\u2019<\/em> palette is inspired by the passion that Mel Jord\u00e3o has for bees, as well as the colour of honey, representing the empowerment of a queen. This palette is presented in warm tones and allows the reproduction of various looks, from the most sober to the boldest.\r\n\r\nIsabel Veiga, Director of Continente\u2019s Beauty Brand, says that \u201c<em>it is in MyLABEL\u2019s DNA to develop quality and innovative products capable of meeting the needs of our consumers. It is a pleasure to work with the professional makeup artist Mel Jord\u00e3o, so inspiring and influential in the Beauty universe. The iconic \u2018Lucky\u2019 palettes were thought and designed for all Beauty Lovers, and reinforce the brand\u2019s commitment to continue launching disruptive products with democratic prices<\/em>\u201d.\r\n\r\nMyLABEL maintains its commitment to the development of innovative products for all people who like to take care of themselves and guarantees the best face, body, hair and make-up care, with variety, affordable prices and proven quality, as evidenced by the several distinctions achieved by brand.","protected":false},"excerpt":{"rendered":"Influencer and professional makeup artist Mel Jord\u00e3o joined MyLABEL, Continente\u2019s beauty brand, and developed a limited edition of eyeshadow palettes [&hellip;]","protected":false},"author":19,"featured_media":10520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,198,175],"tags":[],"class_list":["post-10548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-my-label-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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