{"id":10280,"date":"2021-10-06T16:33:35","date_gmt":"2021-10-06T16:33:35","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=10280"},"modified":"2021-10-11T16:36:22","modified_gmt":"2021-10-11T16:36:22","slug":"meu-super-strengthens-brand-values-in-new-campaign","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/","title":{"rendered":"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN"},"content":{"rendered":"<strong>\u201cWe have that, and much more than that\u201d is the motto of Meu Super&#8217;s multimedia campaign, which recalls the classic phrase from Portuguese cinema \u201c\u00d3 Evaristo, tens c\u00e1 disto?\u201d (\u201cHey Evaristo, have you got this?\u201d), reinforcing both the proximity and the variety of products which is characteristic of Sonae MC\u2019s proximity stores.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/EkRwABqcXEc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThe campaign, which is running on TV, Radio and Digital, demonstrates the variety of products offered by Meu Super stores to consumers, reinforcing the brand&#8217;s values. The campaign, created by UPPOUT, shows &#8216;Evaristo&#8217;, the customer, at Meu Super stores asking his &#8216;neighbour&#8217; for his favourite products. Through this campaign, Meu Super stores\u2019 objective is to show the variety and proximity of the brand&#8217;s stores, by a funny and close to customers tone.\r\n\r\nMeu Super establishments are supermarkets that respond to the most demanding needs of customers: proximity stores, with personalized service, extended hours and quality products, with variety. This proximity format gained greater importance among customers during the pandemic phase, remaining as an option for frequent purchases, in the neighbourhood of their homes, workplaces or schools.\r\n\r\nIn 2020, Meu Super opened 17 stores and the chain featured more than 171 million euros in sales. With around 300 stores, the brand is present in all districts of mainland Portugal, in Madeira, in the Azores and also in Cape Verde.\r\n\r\nIn 2021, Sonae MC&#8217;s proximity store brand was the winner, for the fourth consecutive year, in the \u2018Cinco Estrelas\u2019 (Five Stars) and \u2018Excellentia\u2019 awards and, for the sixth consecutive year, in the Consumer Choice award. These distinctions show that these spaces are a reference in terms of accessibility and quality, as well as for their service increasingly closer and adapted to the customer.\r\n\r\n<strong>\r\nDatasheet:\r\n<\/strong>Creative Agency: uppOut\r\nProducer: StepUpp\r\nDirector: Rog\u00e9rio Silva\r\nAssistant Director: Filipe Sena\r\nProduction Director: Mariana Mendes\r\nProduction Assistant: Sim\u00e3o Silva\r\nPhotography Director: Cristiano Santos\r\n1<sup>st<\/sup> AC: Marcos Santos\r\n2<sup>nd<\/sup> AC: D\u00e9bora Martins\r\nSteadyCam: Samuel Amaral\r\nGaffer: Pedro Nair\r\n1<sup>st<\/sup> Lighting Assistant: Afonso Vieira\r\n2<sup>nd<\/sup> Lighting Assistant: Jo\u00e3o Francisco\r\nArt Director: Bruna Boavida\r\n1<sup>st<\/sup> Assistant: Andr\u00e9 Barreto\r\nSound: Soundframe\r\nMake-Up\/Hair: Duarte Assun\u00e7\u00e3o\r\nEditor: Pedro Valente\r\nGraphics: Ant\u00f3nio Mendes\r\nColour Grading: The Yellow Color","protected":false},"excerpt":{"rendered":"\u201cWe have that, and much more than that\u201d is the motto of Meu Super&#8217;s multimedia campaign, which recalls the classic [&hellip;]","protected":false},"author":19,"featured_media":10262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178,191,175],"tags":[],"class_list":["post-10280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-meu-super-en-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN - MC\" \/>\n<meta property=\"og:description\" content=\"\u201cWe have that, and much more than that\u201d is the motto of Meu Super&#8217;s multimedia campaign, which recalls the classic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T16:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T16:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/10\/Meu-Super_Evaristo-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rita Figueiredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rita Figueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/\"},\"author\":{\"name\":\"Rita Figueiredo\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\"},\"headline\":\"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN\",\"datePublished\":\"2021-10-06T16:33:35+00:00\",\"dateModified\":\"2021-10-11T16:36:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Meu-Super_Evaristo-3.png\",\"articleSection\":[\"Campaign\",\"Meu Super EN\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/\",\"name\":\"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN - MC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Meu-Super_Evaristo-3.png\",\"datePublished\":\"2021-10-06T16:33:35+00:00\",\"dateModified\":\"2021-10-11T16:36:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Meu-Super_Evaristo-3.png\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Meu-Super_Evaristo-3.png\",\"width\":1280,\"height\":482},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/news\\\/meu-super-strengthens-brand-values-in-new-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"name\":\"SonaeMC\",\"description\":\"L\u00edder do retalho alimentar em Portugal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mc.sonae.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\",\"name\":\"Sonae MC\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Sonae MC\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/person\\\/42e8f51729ceffc681182614a8c86242\",\"name\":\"Rita Figueiredo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g\",\"caption\":\"Rita Figueiredo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN - MC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN - MC","og_description":"\u201cWe have that, and much more than that\u201d is the motto of Meu Super&#8217;s multimedia campaign, which recalls the classic [&hellip;]","og_url":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/","og_site_name":"MC","article_published_time":"2021-10-06T16:33:35+00:00","article_modified_time":"2021-10-11T16:36:22+00:00","og_image":[{"width":1280,"height":482,"url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/10\/Meu-Super_Evaristo-3.png","type":"image\/png"}],"author":"Rita Figueiredo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rita Figueiredo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#article","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/"},"author":{"name":"Rita Figueiredo","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/42e8f51729ceffc681182614a8c86242"},"headline":"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN","datePublished":"2021-10-06T16:33:35+00:00","dateModified":"2021-10-11T16:36:22+00:00","mainEntityOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/"},"wordCount":370,"publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/10\/Meu-Super_Evaristo-3.png","articleSection":["Campaign","Meu Super EN","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/","url":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/","name":"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN - MC","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#primaryimage"},"image":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/10\/Meu-Super_Evaristo-3.png","datePublished":"2021-10-06T16:33:35+00:00","dateModified":"2021-10-11T16:36:22+00:00","breadcrumb":{"@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#primaryimage","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/10\/Meu-Super_Evaristo-3.png","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/10\/Meu-Super_Evaristo-3.png","width":1280,"height":482},{"@type":"BreadcrumbList","@id":"https:\/\/mc.sonae.pt\/en\/news\/meu-super-strengthens-brand-values-in-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mc.sonae.pt\/en\/"},{"@type":"ListItem","position":2,"name":"MEU SUPER STRENGTHENS BRAND VALUES IN NEW CAMPAIGN"}]},{"@type":"WebSite","@id":"https:\/\/mc.sonae.pt\/#website","url":"https:\/\/mc.sonae.pt\/","name":"SonaeMC","description":"L\u00edder do retalho alimentar em Portugal","publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mc.sonae.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mc.sonae.pt\/#organization","name":"Sonae MC","url":"https:\/\/mc.sonae.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","width":1,"height":1,"caption":"Sonae MC"},"image":{"@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mc.sonae.pt\/#\/schema\/person\/42e8f51729ceffc681182614a8c86242","name":"Rita Figueiredo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5b2a27be159e6b362b1a34b54ae8279087dff073c500169bb71248dc2f417366?s=96&d=mm&r=g","caption":"Rita Figueiredo"}}]}},"_links":{"self":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/10280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/comments?post=10280"}],"version-history":[{"count":0,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/posts\/10280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media\/10262"}],"wp:attachment":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media?parent=10280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/categories?post=10280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/tags?post=10280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}