{"id":10254,"date":"2021-10-01T09:57:03","date_gmt":"2021-10-01T09:57:03","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=10254"},"modified":"2023-11-21T14:50:11","modified_gmt":"2023-11-21T14:50:11","slug":"missao-continente-heroes-project-incentives-organic-movement-of-good-deeds-at-national-level","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-heroes-project-incentives-organic-movement-of-good-deeds-at-national-level\/","title":{"rendered":"\u2018Miss\u00e3o Continente Heroes\u2019: incentives good deeds"},"content":{"rendered":"<strong>Miss\u00e3o Continente launched a new project that seeks to encourage the Portuguese to practice good deeds and adopt more sustainable habits that have a positive impact on their lives, on their respective communities and on the planet. Through the <a href=\"https:\/\/missao.continente.pt\/herois\/\">online community<\/a> and a ranking system, participants are encouraged and rewarded for the Missions they complete, creating a network of Heroes.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MEhvbYQ8o2Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nInspired by the grassroots model, the \u2018Miss\u00e3o Continente Heroes\u2019 project is based on an approach of recognizing the actions and contribution of each individual, which, together with all the other Heroes and their respective Missions, results in a greater movement.\r\n\r\nThis network of Heroes grows as the involvement and participation of one person impacts another who also joins the initiative, in a natural multiplying effect of progressive and circular good deeds.\r\n\r\nWith &#8216; Miss\u00e3o Continente Heroes\u2019, a movement of social mobilization is born, in which each person is given the power to improve their own lives and that of others, and the transformation and benefits that come from this are the merit of this individual commitment, which makes the movement grow from local to regional, from regional to national, and eventually global.\r\n\r\n\u2018Anyone Can Be a Hero\u2019 is the motto of the project, which aims to create a domino effect and a positive and solidary wave of change among everyone.\r\n\r\nThe proposed Missions are related to Miss\u00e3o Continente\u2019s 3 axes of action: Food, People and Planet. Cooking healthy meals for the family, helping neighbours in more vulnerable situations, sharing food surpluses and reducing waste are just a few examples of Missions to be performed.\r\n\r\n\u201c<em>The \u2018Miss\u00e3o Continente Heroes\u2019 initiative intends to encourage the community to develop positive and rewarding actions, promoting a better world, through awareness of all and a renewed civic spirit. In addition, we want to give visibility to the many anonymous Heroes that already exist across the country, who not only deserve this recognition, but also because their actions can inspire and motivate new Heroes<\/em>\u201d, explains N\u00e1dia Reis, Continente\u2019s Director of Communication and Social Responsibility.\r\n\r\nThe initiative&#8217;s <a href=\"https:\/\/missao.continente.pt\/herois\/\">platform<\/a> is already open to the public, and the start of the project has <a href=\"https:\/\/missao.continente.pt\/jornadas\/jornada-do-heroi\/\">testimonies from Sonae MC\u2019s employees<\/a>, who shared solidarity initiatives that are already part of their daily lives. \u201c<em>Our colleagues at Sonae MC are the visible face of the many Heroes that the company has \u201cindoors\u201d and we believe they will be the inspiration for us to discover many more, especially in this \u2018Miss\u00e3o Continente Heroes\u2019 project\u2019s launch phase<\/em>\u201d, says N\u00e1dia Reis.\r\n\r\n\u201c<em>We believe that, by sharing our Heroes\u2019 stories, we will inspire others to participate more actively in their communities and in protecting the planet<\/em>\u201d, adds Continente&#8217;s Director of Communication and Social Responsibility.\r\n<ul>\r\n \t<li><em><a href=\"https:\/\/www.youtube.com\/watch?v=348l8_S1ZIQ\">Video Testimony &#8211; Eug\u00e9nia Sim\u00f5es<\/a>: \u201cPoverty is shamed. And we&#8217;re not about humiliating anyone, to show off.\u201d<\/em><\/li>\r\n \t<li><em><a href=\"https:\/\/www.youtube.com\/watch?v=lmvyX56FYOQ\">Video Testimony &#8211; Ana Cl\u00e1udia<\/a>: \u201cWe don&#8217;t want to take a leading role. What we want is to make someone happy.\u201d<\/em><\/li>\r\n \t<li><em><a href=\"https:\/\/www.youtube.com\/watch?v=AZ-WHi79H-Y\">Video Testimony Helena Concei\u00e7\u00e3o<\/a>: \u201cI help with what I can. If we all help, it costs nothing.\u201d<\/em><\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"Miss\u00e3o Continente launched a new project that seeks to encourage the Portuguese to practice good deeds and adopt more sustainable [&hellip;]","protected":false},"author":19,"featured_media":10234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163,182,175,166,156],"tags":[],"class_list":["post-10254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights-en","category-missao-continente-news","category-news","category-social-responsability","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Miss\u00e3o Continente Heroes\u2019: incentives good deeds - MC<\/title>\n<meta name=\"description\" content=\"Miss\u00e3o Continente launched a new project that seeks to encourage the Portuguese to practice good deeds and adopt more sustainable habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/news\/missao-continente-heroes-project-incentives-organic-movement-of-good-deeds-at-national-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Miss\u00e3o Continente Heroes\u2019: incentives good deeds - 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