{"id":10077,"date":"2021-09-14T16:26:26","date_gmt":"2021-09-14T16:26:26","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=10077"},"modified":"2021-09-16T16:28:33","modified_gmt":"2021-09-16T16:28:33","slug":"continente-donates-50-thousand-euros-to-ocean-alive","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/continente-donates-50-thousand-euros-to-ocean-alive\/","title":{"rendered":"CONTINENTE DONATES 50 THOUSAND EUROS TO OCEAN ALIVE"},"content":{"rendered":"<strong>Continente, through its <\/strong>ECO<strong> products brand, will contribute to the oceans\u2019 preservation and protection, supporting the first cooperative in Portugal dedicated to this area &#8211; Ocean Alive. The total financing of 50 thousand euros will allow leveraging an annual action plan for the conservation and restoration of the Ponta do Adoxe\u2019s marine prairie, in Tr\u00f3ia, at the Sado\u2019s Estuary entrance.<\/strong>\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/P5JfnHtbB3c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nThis partnership, financed through the sale of Continente ECO products, will help Ocean Alive in raising awareness among vacationers and the local population, to leverage lasting changes that safeguard the Ponta do Adoxe\u2019s marine prairie, the nursery habitat for the prey of a resident dolphin population as well as for the fishing community\u2019s fish and seafood. Ocean Alive&#8217;s marine education actions in Ponta do Adoxe, in partnership with Continente ECO, began in August and have UNESCO as an institutional partner.\r\n\r\nThis is a pilot project that aims to help protect other marine prairies in the estuary that are degrading by the same factors. The action plan intends to respond to, and eliminate, the two problems that are currently causing the marine prairie\u2019s degradation: the generalized lack of knowledge about its value and the inexistence of navigation rules to safeguard the prairies.\r\n\r\n\u201c<em>The ECO range was created thinking that \u00abour home doesn&#8217;t end at our house\u00bb, because what we do on a daily basis has an impact on the planet. We wanted to go even further and we are forming partnerships that really contribute in a positive way to the planet. These marine prairies, in addition to being the cradle of many species, such as dolphins, are very important from the standpoint of carbon seizure, as their &#8216;absorption&#8217; capability is superior to terrestrial forests and lasts longer, between centuries to thousands of years. Marine prairies are critical for Portugal to achieve \u201ccarbon neutrality\u201d by 2050, as it has, internationally, committed to<\/em>\u201d, explains Ana Alves, Sonae MC&#8217;s Private Label Commercial Director.\r\n\r\nThe cooperative&#8217;s goal is to protect marine prairies, such as the one in Ponta do Adoxe, involving the women from the fishing community \u2013 \u2018Guardi\u00e3s do Mar\u2019 (Guardians of the Sea) \u2013 through education and awareness programs, while monitoring and evaluating the project&#8217;s impact.","protected":false},"excerpt":{"rendered":"Continente, through its ECO products brand, will contribute to the oceans\u2019 preservation and protection, supporting the first cooperative in Portugal [&hellip;]","protected":false},"author":19,"featured_media":10059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,207,164,175,156],"tags":[],"class_list":["post-10077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-continente-en-2","category-environment","category-news","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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