{"id":3842,"date":"2019-05-14T22:11:12","date_gmt":"2019-05-14T22:11:12","guid":{"rendered":"https:\/\/mc.sonae.pt\/?page_id=3842"},"modified":"2025-11-27T12:21:06","modified_gmt":"2025-11-27T12:21:06","slug":"history","status":"publish","type":"page","link":"https:\/\/mc.sonae.pt\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"
[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”padding_8″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ css_animation=”alpha-anim” el_class=”line-title will-appear”]History[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”11\/12″][vc_custom_heading heading_semantic=”h4″ text_size=”h4″ css_animation=”alpha-anim” uncode_shortcode_id=”144146″]Over the last three decades, MC has been strengthening its leading position in the food retail sector in Portugal.\r\nMC’s activity began in 1985, within the Sonae Group<\/a>, with the opening of the first hypermarket in Portugal.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”938984″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”453009″][vc_custom_heading text_color=”color-wayh” uncode_shortcode_id=”609272″ text_color_type=”uncode-palette”]Know our path\u2019s main historical milestones.<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”100″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”timeline-row”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″]
\n\n\t\t\t
<\/div>\n\t\t\t
<\/div>\n\n\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t
\n\t\t\t\t\t1985<\/span>1989<\/span>1996<\/span>2001<\/span>2005<\/span>2007<\/span>2011<\/span>2013<\/span>2014<\/span>2019<\/span>2021<\/span>2023<\/span>2024<\/span>2025<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t
1985<\/small><\/h5>

Opening of Continente de Matosinhos, the 1st<\/sup> hypermarket in Portugal, marking the beginning of MC's activity<\/p><\/div><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
1989<\/small><\/h5>

Introduction of Continente Modelo large supermarkets<\/p><\/div><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
1996<\/small><\/h5>

Creation of Continente Bom dia proximity supermarkets, initially with the name \u201cModelo Bonjour\u201d<\/p><\/div><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2001<\/small><\/h5>

Development of the food retail e-commerce platform Continente Online<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2005<\/small><\/h5>

Opening of the 1st<\/sup> parapharmacy Wells, initially under the name \u201c\u00c1rea Sa\u00fade\u201d<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2005<\/small><\/h5>

Launch of Bagga coffee shops, initially with the name \u201cBom Bocado\u201d<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2007<\/small><\/h5>

Development of the loyalty program Cart\u00e3o Continente<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2007<\/small><\/h5>

Acquisition of Carrefour Portugal<\/p><\/div><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2007<\/small><\/h5>

Opening of note! stores with stationery, books, gifts and convenience services<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2011<\/small><\/h5>

Introduction of Meu Super franchised proximity stores<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2013<\/small><\/h5>

Acquisition of 9 stores from Grupo S\u00e1, in Madeira Island<\/p><\/div><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2014<\/small><\/h5>

Launch of the banner Zu with products and services for pets<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2019<\/small><\/h5>

Acquisition of a 60% stake in Arenal, with parapharmacies and beauty shops in Spain<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2021<\/small><\/h5>

Opening of Continente Labs, the 1st<\/sup> cashierless store by a European brand<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2023<\/small><\/h5>

Agreement for the combination of Druni and Arenal businesses<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2024<\/small><\/h5>

Celebration of the partnership with Druni, and combination of Druni and Arenal businesses<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2024<\/small><\/h5>

Opening of the world's largest smart retail store, Continente Bom dia in S\u00e3o Rom\u00e3o, Leiria<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>

\n\t\t\t\t\t
2025<\/small><\/h5>

Opening of the first Druni store in Portugal, at Pen\u00ednsula Boutique Center in Porto<\/p><\/div>Learn More ><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>[\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”854957″ el_class=”margin-top-lg margin-bottom-md”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”160969″][vc_custom_heading heading_semantic=”h4″ text_size=”h4″ uncode_shortcode_id=”885995″ el_class=”bold”]Discover the guiding principles of our activity.[\/vc_custom_heading][vc_button size=”link” icon_position=”right” link=”url:https%3A%2F%2Fmc.sonae.pt%2Fen%2Fvalues%2F|title:Values” icon=”fa fa-angle-right” el_class=”button-big” uncode_shortcode_id=”178834″]Values[\/vc_button][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”padding_8″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ css_animation=”alpha-anim” el_class=”line-title will-appear”]History[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ […]","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":91,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3842","page","type-page","status-publish","hentry","page_category-about-us"],"yoast_head":"\nHistory - MC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mc.sonae.pt\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - MC\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”padding_8″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ css_animation=”alpha-anim” el_class=”line-title will-appear”]History[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mc.sonae.pt\/en\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"MC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T12:21:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/history\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/history\\\/\",\"name\":\"History - MC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\"},\"datePublished\":\"2019-05-14T22:11:12+00:00\",\"dateModified\":\"2025-11-27T12:21:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/history\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/history\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/history\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/mc.sonae.pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#website\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"name\":\"SonaeMC\",\"description\":\"L\u00edder do retalho alimentar em Portugal\",\"publisher\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mc.sonae.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#organization\",\"name\":\"Sonae MC\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/mc.sonae.pt\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Sonae MC\"},\"image\":{\"@id\":\"https:\\\/\\\/mc.sonae.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"History - MC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mc.sonae.pt\/en\/history\/","og_locale":"en_US","og_type":"article","og_title":"History - MC","og_description":"[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”padding_8″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ css_animation=”alpha-anim” el_class=”line-title will-appear”]History[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ […]","og_url":"https:\/\/mc.sonae.pt\/en\/history\/","og_site_name":"MC","article_modified_time":"2025-11-27T12:21:06+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mc.sonae.pt\/en\/history\/","url":"https:\/\/mc.sonae.pt\/en\/history\/","name":"History - MC","isPartOf":{"@id":"https:\/\/mc.sonae.pt\/#website"},"datePublished":"2019-05-14T22:11:12+00:00","dateModified":"2025-11-27T12:21:06+00:00","breadcrumb":{"@id":"https:\/\/mc.sonae.pt\/en\/history\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mc.sonae.pt\/en\/history\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mc.sonae.pt\/en\/history\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mc.sonae.pt\/en\/"},{"@type":"ListItem","position":2,"name":"History"}]},{"@type":"WebSite","@id":"https:\/\/mc.sonae.pt\/#website","url":"https:\/\/mc.sonae.pt\/","name":"SonaeMC","description":"L\u00edder do retalho alimentar em Portugal","publisher":{"@id":"https:\/\/mc.sonae.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mc.sonae.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mc.sonae.pt\/#organization","name":"Sonae MC","url":"https:\/\/mc.sonae.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/","url":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","contentUrl":"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2018\/10\/logo.svg","width":1,"height":1,"caption":"Sonae MC"},"image":{"@id":"https:\/\/mc.sonae.pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/pages\/3842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/comments?post=3842"}],"version-history":[{"count":0,"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/pages\/3842\/revisions"}],"wp:attachment":[{"href":"https:\/\/mc.sonae.pt\/en\/wp-json\/wp\/v2\/media?parent=3842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}